pitchfork's googlability

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if you google a band name or an album title of a certain ilk, pitchfork's review is usually within the top five responses spit out by google.

why does this happen?

i guess i'm just asking how google works really.

Fritz Wollner (Fritz), Monday, 6 February 2006 18:16 (nineteen years ago)

i think popmatters often comes in ahead, though.

here's how it works:
http://www.google.com/technology/pigeonrank.html

marc h. (marc h.), Monday, 6 February 2006 18:21 (nineteen years ago)

As a former search engine employee and search engine marketer, I'll take a stab:

PFork's pages rise to the top because their code is clean(ish) meaning the most important text is at/near the top of the code and (perhaps most importantly) - there are over 17,000 links back to PitchforkMedia.com (vs., for example, 53 [not a typo] for StylusMagazine.com). In Google's algorithmic eyes, the more heavily linked a page/URL/site, the more credible, and the more credible, the more relevant and thus the better ranking.

Zimmer026 (Zimmer026), Monday, 6 February 2006 18:28 (nineteen years ago)

http://www.google.com/corporate/tech.html

The more people that link to a webpage/website the higher the page rank.

Pitchfork is a popular / well linked in website, therefore you would expect to find their webpages appearing at the top of search engine results pages.

Also the artist/ album title is part of the META tag: Page Title along with the word review.

DJ Martian (djmartian), Monday, 6 February 2006 18:29 (nineteen years ago)

x-post -- Ah, so Sufjan DOES provide credibility.

Ned Raggett (Ned), Monday, 6 February 2006 18:30 (nineteen years ago)

interesting stuff, do you know how many there are for www.kindamuzik.net ?

rizzx (rizzx), Monday, 6 February 2006 18:31 (nineteen years ago)

e.g

the page title appears at the top of your broswer: [Notice the Artist/ Album Title Pitchfork review]

therefore 4 key identifiers:
the artist
the album
the website name: pitchfork
and the keyword: review

for example take a look at this page of a review for twee wimps belle & sebastian

http://www.pitchforkmedia.com/record-reviews/b/belle-and-sebastian/life-pursuit.shtml

DJ Martian (djmartian), Monday, 6 February 2006 18:34 (nineteen years ago)

Not to mention, PFork's a very robust (i.e. large with approx. 120,000 pages) Web site that's very well inter-linked (i.e. pages within PFork point to pages within PFork paticularly when relevant [see their news where they'll mention a recent review or two per news item's focus] - which also adds to their "credibility" and/or "relevance").

Basically each of their page (either, and I've been curious about this for years now, intentionally or unintentionally) becomes a focused, definitive representation of an album (and sometimes artist) as far as textual presence on the Web is concerned (see Martian's descrip. above).

Zimmer026 (Zimmer026), Monday, 6 February 2006 18:36 (nineteen years ago)

797 links and 23,000 pages indexed for KindaMuzik.net

Zimmer026 (Zimmer026), Monday, 6 February 2006 18:38 (nineteen years ago)

797 webpages link to main kindamuzik webpage

http://www.google.co.uk/search?sourceid=navclient-ff&ie=UTF-8&q=link:http://www.kindamuzik.net/

note: google only measures backlinks with a google page rank 4 and above


yahoo have a site explorer
http://siteexplorer.search.yahoo.com/

DJ Martian (djmartian), Monday, 6 February 2006 18:38 (nineteen years ago)

also, that the band name or album title you are searching for exists in the URL of the pfork article is another big reason. it is likely that google gives extra bonus points for this in its algorithm.

ziti sanskrit (sanskrit), Monday, 6 February 2006 18:42 (nineteen years ago)

ah, that would explain why ilm, for instance, rarely pops up

Fritz Wollner (Fritz), Monday, 6 February 2006 18:43 (nineteen years ago)

I'm way less annoyed by Pitchfork doing this than Byron Crawford doing this.

Alex in Baltimore (Alex in Baltimore), Monday, 6 February 2006 18:44 (nineteen years ago)

sanskrit is right about the url, however this is just one [minor] factor of many.

there are 118 Google Ranking Factors listed on this page:

Google Ranking Factors - SEO Checklist
http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

x-post
in reality ILM does appear well placed in google results e.g try searching for a forthcoming album that you know has a dedicated ILM thread and it often shows up.

DJ Martian (djmartian), Monday, 6 February 2006 18:49 (nineteen years ago)

also, that the band name or album title you are searching for exists in the URL of the pfork article is another big reason. it is likely that google gives extra bonus points for this in its algorithm.

Excellent point! Not only are PFork's URLs optimized in a text-algorithmic sense, for example: pitchforkmedia.com/record-reviews/a/arctic-monkeys/whatever-people-say-i-am-thats-what-im-not.shtml, but they're very efficient (i.e. short) and static, too.

Whereas, for example, stylusmagazine.com/review.php?ID=3721 in an URL means a whole lot of nothing to a search engine.

Which explains why a relatively wide-open query on 'Arctic Monkeys' at Google puts PFork in the Top 10 results and keeps Stylus outside the Top 50. (Notice how Google bolds text that appears in an URL?)

Zimmer026 (Zimmer026), Monday, 6 February 2006 18:55 (nineteen years ago)

Marissa Marchant to thread

Whiney G. Weingarten (whineyg), Monday, 6 February 2006 18:55 (nineteen years ago)

interesting stuff, do you know how many there are for www.kindamuzik.net ?

Your site is not very keyword-rich and many of the keywords that you do use are in German. For better or worse, a large quantity of web readers read in English. You might want to consider adding more english to your meta title and meta description, and perhaps also consider offering english-language versions of your articles and reviews. If you'd like to become more of a resource for German readers, then I would suggest focusing in on German keywords in your titles and meta language.

polyphonic (polyphonic), Monday, 6 February 2006 18:57 (nineteen years ago)

re:
Keywords that you do use are in German.

Try: Dutch

DJ Martian (djmartian), Monday, 6 February 2006 18:59 (nineteen years ago)

sanskrit is right about the url, however this is just one [minor] factor of many.

I respectfully disagree (and the SEO Checklist [i.e. Search Engine Optimization, for the uninitiated] cited actually has "Keyword in URL" ranked #1 on its list of SEO factors).

Although I'll stipulate to keywords in an URL as one of many factors, it is hardly minor. When tied together with keyword-focused "invisible" and "visible" text, the effect combines to put PFork at the front of the line (and/or results).

Zimmer026 (Zimmer026), Monday, 6 February 2006 19:01 (nineteen years ago)

re: consider offering english-language versions of your articles and reviews.

Once upon a time reviews were in English. But Kindamuzik decided to go dutch only.

DJ Martian (djmartian), Monday, 6 February 2006 19:02 (nineteen years ago)

Also consider revamping your URLs from kindamuzik.net/artikel/11833 to something along these lines: kindamuzik.net/recensies/BelleandSebastian/TheLifePursuit

Zimmer026 (Zimmer026), Monday, 6 February 2006 19:07 (nineteen years ago)

Try: Dutch

The coffee hasn't kicked in yet.

polyphonic (polyphonic), Monday, 6 February 2006 19:07 (nineteen years ago)

It may have changed, but last I checked Google completely ignores any meta tags in either the HTTP header or the page header. They're way too easy to spam the hell out of.

mike h. (mike h.), Monday, 6 February 2006 19:14 (nineteen years ago)

much respect to Martian, that guy knows everything ;)

oh by the way; you still have my lowtones.blogspot.com linked on your page, it's changed to krommetonen.blogspot.com

rizzx (Rizz), Monday, 6 February 2006 19:16 (nineteen years ago)

Google completely ignores any meta tags in either the HTTP header or the page header. They're way too easy to spam the hell out of

That's only true of the meta keyword tag. The title [technically not meta data] and the meta description tag are still important provided they are tied together with the text on the page and in the URL. Google will ignore and/or ban a site if too many of its pages' titles and descriptions don't match its visible text.

Zimmer026 (Zimmer026), Monday, 6 February 2006 19:19 (nineteen years ago)

For example, Google recently banned BMW (yes, that BMW) for trying to pull a fast one (no pun intended).

Zimmer026 (Zimmer026), Monday, 6 February 2006 19:21 (nineteen years ago)

re: rizzx

blogs - i am in the slow process of sorting out music blogs using a social bookmarking system.

DJ Martian (djmartian), Monday, 6 February 2006 19:29 (nineteen years ago)

a social bookmarking system

a social bookmarking, thats the new trend eh?

rizzx (Rizz), Monday, 6 February 2006 19:39 (nineteen years ago)

no, but's it a lot easier to update / keep track of than a bunch of static html links. [although i also other methods to track updates e.g rss via bloglines and blo.gs]

x-post: re social bookmarking systems i have been using http://del.icio.us/ since may 2004 and used a bookmarking website - backflip way back in 2000.

however i have just started using a different social bookmarking system, netvouz: http://www.netvouz.com/ specifically for music blogs that has number of smart functions.

category plus multi-tagging
checks dead links
sorts numerous ways: including a-z
has a rating system

DJ Martian (djmartian), Monday, 6 February 2006 20:00 (nineteen years ago)

DJ Martian, not to be rude, but do you do anything that is NOT list-related? Seriously, you're the most facts-and-numbers based person on ILX and I'm curious! I've seen you debate by listing things!

mike h. (mike h.), Tuesday, 7 February 2006 05:02 (nineteen years ago)

Bizarrely, I find it's actually much quicker to find Pitchfork features using Google than the search bar on their own site, e.g. "Best Albums of 2005" or whatever.

D.G. Jones (D.G. Jones), Tuesday, 7 February 2006 13:33 (nineteen years ago)

this is true. Pitchfork's internal search is garbage. If you're looking for something pre-2004, don't even bother with it, go right to Google.

ziti sanskrit (sanskrit), Tuesday, 7 February 2006 13:43 (nineteen years ago)

pitchfork should put a google search box their site, with a pitchfork domain option

http://www.google.com/searchcode.html

DJ Martian (djmartian), Tuesday, 7 February 2006 13:48 (nineteen years ago)

They're kind of pissy if you email to ask about searching, too. I'd kill for a feature like Stylus has where you can view reviews and articles by writer.

mike h. (mike h.), Tuesday, 7 February 2006 15:24 (nineteen years ago)


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