2006 Rolling Junos Thread

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TV ad prematurely boasting of Buble’s Juno wins called ‘technical error’
TORONTO (CP) — A TV commercial boasting that Michael Buble’s Home had won the Juno for single of the year — before the award had been officially announced — was due to a glitch in the control room, CTV said Tuesday.
“This was a technical error that absolutely and unequivocally lands solely at the feet of CTV,” said spokesman Mike Cosentino.
“The file server triggered an incorrect commercial.”
The ad, which ran during Sunday’s Juno telecast, claimed that Buble had won two Junos — artist of the year and single of the year — when only one win had been officially announced at that point.
Warner Music Canada says its ad agency prepared a whole series of spots anticipating various possible outcomes for Buble.
It was certainly not a case of Warner having advance access to the Juno results, stressed the label’s spokesman, Steve Waxman.
“CTV has told our people that someone in traffic there made a mistake,” says Waxman. “They pulled the wrong spot to run at the most inappropriate time.”
Cosentino said the network is expressing an apology to both Warner Music and to the Canadian Academy of Recording Arts and Sciences, which runs the Junos.
Buble won four Junos: best pop album, single of the year, artist of the year and album of the year.
Katherine Holmes, spokeswoman for CARAS, stressed that Sunday’s gaffe was simply human error — and not because of leaked results.