― Tom, Wednesday, 10 April 2002 00:00 (twenty-three years ago)
(The term “thoroughly cross-marketed popstar” isn’t really true to how you’re describing Gareth Gates, but I can’t think of something tidier.)
― Michael Daddino, Wednesday, 10 April 2002 00:00 (twenty-three years ago)
i continue to think the industry is currently wide-open for this kind of breach btw: much MUCH more likely than any quasi-pistols-type "chaos revolt from below"
the difft elements in the media crossover amp up entirely difft requirements: reality tv needs bonkers amateur warts- and-all => when the marketing pulls the nu-starz AWAY from that, they fade and flail => smarter "marketing" would push them further INTO it (marketing in the mclaren sense, eg, possibly: using the waiting machinery against itself: but intentions are not really the issue here)
― mark s, Wednesday, 10 April 2002 00:00 (twenty-three years ago)
I would also argue that the producers don't expect the idols to have a long life outside of the tv. The record companies look for quick short term success rather than building an audience over time(on the music side rather than the tv celebrity side that is) hence using this type of program to create an 'artist'. Hear'Say proved that the shelf life for these type of acts is short and this was also echoed in the Australian equivalent.
As you rightly point out, the music is secondary to the 'celebrity'. Without the life-breath of tv exposure their careers will die. For them to survive ITV will have to keep making programmes about them and this is clearly not going to happen.
Give it a year and a half and they'll be appearing on 'After they were famous'.
― mms, Wednesday, 10 April 2002 00:00 (twenty-three years ago)
― Tim, Wednesday, 10 April 2002 00:00 (twenty-three years ago)
The point isnt that Gareth Gates himself will be famous for ages and ages but that the charts are clearly very vulnerable to strings and strings of Gateses and that this idea of what pop music is has a much bigger pull currently than the prevailing late-20th-century one.
Actually what's so interesting is not that the corporate whatevah is currently an all-controlling monolith, but at the moment of its maximum cross-media reach it has so LITTLE idea about how to sustain its hegemony CULTURALLY ("pedagogically") as opposed to merely technologically. This is why I think something is about to slip. And also why the point of slippage will be a Kym Marsh type, two down the line, rather than a Slipknot type (say).
― Martin Skidmore, Thursday, 11 April 2002 00:00 (twenty-three years ago)
― Clarke B., Friday, 12 April 2002 00:00 (twenty-three years ago)
― David Gunnip, Friday, 12 April 2002 00:00 (twenty-three years ago)