http://www.youtube.com/watch?v=xhtgw-tOj-o
There's the ad, and here's a blog post with a link to the full song (below the pic of the band):
http://rocksellout.com/2007/10/06/new-devo-show-announced/
To be honest, I have never really listened to Devo, but the song struck me when I heard it on the commercial, and I was pretty shocked to find out Devo was behind it; the sound is surprisingly current...
Reactions from fans/onlookers?
― yoshinorimike, Monday, 31 December 2007 06:38 (seventeen years ago)
...but the song struck me when I heard it on the commercial, and I was pretty shocked to find out Devo was behind it
Okay, so you've never really listened to Devo, so I guess it's excusable. But that song is what it would sound like if someone wrote a computer program to create the most Devo-sounding Devo song ever, gave it to Devo themselves and then they recorded it. Actually, I bet that's exactly what happened.
― Johnny Fever, Monday, 31 December 2007 06:43 (seventeen years ago)
I really like the song, and they can sell out as much as they want, but if they claim that this is part of their plan to subvert and expose "Devolution" or something once again, I'm going to call bullshit on the spuds out loud.
..which would be about 25 years too late, but better late than never.
― Mackro Mackro, Monday, 31 December 2007 07:24 (seventeen years ago)
It probably went something like this:
Mothersbaugh to DEVO: "Hey guys, we're going to write and record a one minute jingle for a million dollars next week".
DEVO to Mothersbaugh: "We'll pencil it in."
***
I like it fine but it's completely self-referential throwaway DEVO music. Which makes it the best recorded thing they've done since 1985.
― Nate Carson, Monday, 31 December 2007 07:34 (seventeen years ago)
Yeah, it may rock more, but it's very "Oh No! It's Devo"-esque
― Mackro Mackro, Monday, 31 December 2007 07:36 (seventeen years ago)
the first time i heard this, i actually thought this was an older devo song i'd somehow missed.
― GOTT PUNCH II HAWKWINDZ, Monday, 31 December 2007 08:49 (seventeen years ago)
It's definitely meant to sound that way, except that it consciously combines the mid-era beats/arrangements, with the early-era guitar attack and vocal hollers. The production is pretty modern-classic though. Nothing 70s or 80s (or even 90s) about it.
This song could never be from their back catalog. It's absolutely revisionist and totally contrived. I don't mean any of that to be negative criticism. I think the band would agree with that assessment.
I generally have no problem with DEVO making a dime. I'm just glad it's not an Apple ad; the Nike tour they did rubbed me the wrong way.
― Nate Carson, Monday, 31 December 2007 08:57 (seventeen years ago)
I should say that if they can still put together tunes this tight, I wouldn't turn my nose up at a reunion album.
― Johnny Fever, Monday, 31 December 2007 09:49 (seventeen years ago)
One of the few bands from whom I'd have high expectations if they reunited.
― J0hn D., Monday, 31 December 2007 12:50 (seventeen years ago)
calabrations (4 days ago) 0 Reply | Spam
Shit man i just bought that computer and its so fucking awesome seriously i recommend this computer for anything i use it for gaming and researching and its is fast and very portable..
― J0hn D., Monday, 31 December 2007 13:19 (seventeen years ago)
agreed. sod the advert, this is a pretty damn fine Devo track.
― mark e, Monday, 31 December 2007 13:59 (seventeen years ago)
http://www.youtube.com/watch?v=AXIQN9Phy7k
― Oilyrags, Monday, 31 December 2007 14:50 (seventeen years ago)
I saw them last year and they were so fucking tight. Pretty much zero stage show. Just a bunch of old dudes (and Josh Frieze) rocking out hard in a theater. Tons of stuff from the first two albums. They definitely still get it.
I had the pleasure of interviewing Jerry (via email), though he totally snubbed me at dinner after the show once he realized I was a member of the press. He obviously hates music writers (probably for good reason). I don't hold it against him.
― Nate Carson, Monday, 31 December 2007 15:24 (seventeen years ago)
Oh yeah, I'm on tour right now and tonight we are playing a New Year's show in Denver with a tribute band called Dev-Oh. Should be a blast!
― Nate Carson, Monday, 31 December 2007 15:29 (seventeen years ago)
Not releasing a single in forever and having it be a commercial = very Devo
― Whiney G. Weingarten, Monday, 31 December 2007 17:10 (seventeen years ago)
isn't this all produced by the Teddybears? like that iggy pop cadillac ad a year or two back, that was the same kind of self-referential "exactly what you'd expect" kind of completely inoffensive dreck. This isn't bad but between Bravo interstitials for Project Runway and the Dell ad it's already been overplayed in my house and I'd still rather listen to Big Mess or something that still seems vaguely twisted.
Next up, Teddybears to produce a Throbbing Gristle tune and use it to sell Dyson vacuums
― El Tomboto, Monday, 31 December 2007 17:52 (seventeen years ago)
See also
C/D Devo 2.0
― bendy, Monday, 31 December 2007 17:55 (seventeen years ago)
Only heard a snippet of it. Meh.
― Alex in NYC, Monday, 31 December 2007 17:58 (seventeen years ago)
The new Devo song: Classic or Swif it?
http://www.youtube.com/watch?v=WySW9S3399Q
Be sure to watch 'til the end, where the Tweener Goths roll their eyes.
― bendy, Monday, 31 December 2007 18:09 (seventeen years ago)
I'd still rather listen to Big Mess or something that still seems vaguely twisted
Speaking of which, here's the Cowboy Kim story:
http://www.devo-obsesso.com/html/ultrageek_pgs/cowboykimltrs.html
Apparently there really was a Cowboy Kim, which ties in with Devo's love of stranger-than-fiction texts (Jocko-Homo Heavenbound, The Beginning Was The End, etc.)
― mike a, Monday, 31 December 2007 18:16 (seventeen years ago)
Not bad actually. Doesn't really sound like the Oh No, It's Devo period to me - what with all the guitars and live sounding drums. The best thing to compare it to is the verion of "Huboon Stomp" they cut for the Southpark cd a few years ago. That wasn't a brand new song though - just one of their old ones that had never been recorded properly. Like that song it's better than the competition but incomparable to Devo at their peak. One thing I'm glad is that it isn't one of their paternalistic positive thinking/action numbers that plagued their later albums (starting with Whip It, I think). No-one needs to hear Mothersbaugh tell then they've "gotta" or "haveta" do something ever again. Seriously, the guy turned into Doctor Phil in 1981.
― everything, Monday, 31 December 2007 21:50 (seventeen years ago)
Tweener Goths
Bahahaha
― Alex in NYC, Monday, 31 December 2007 23:11 (seventeen years ago)