Annoying "indie" singing in TV ads, what gives?

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Can anyone describe that incredibly annoying female singing and its sources, is this Cat Power's doing? Freak folk? It's like this cloying "little girl" style that is everywhere...there must be a special circle of hell for people who create ads

iago g., Thursday, 31 January 2008 00:50 (eighteen years ago)

i make all those ads and now youve hurt my feelings

max, Thursday, 31 January 2008 00:51 (eighteen years ago)

restate your question please

wanko ergo sum, Thursday, 31 January 2008 00:54 (eighteen years ago)

okay there's definitely annoying guy singing happening in tv ads lately too.

actually there'sj ust a lot of fucking singing in tv ads lately and it sounds completely FUCKING BAD

Surmounter, Thursday, 31 January 2008 00:55 (eighteen years ago)

please to explain use of hipster popular music in popular culture used to sell products to hipsters.

John Justen, Thursday, 31 January 2008 00:56 (eighteen years ago)

I totally called this out in some other thread awhile back. At the time there was like 3 or 4 ads currently running that all had female singers with Cat Power/Feist-type voices. It's definitely a trend.

Michael F Gill, Thursday, 31 January 2008 01:05 (eighteen years ago)

let's discuss this over brunch

burt_stanton, Thursday, 31 January 2008 01:07 (eighteen years ago)

At least the trend is moving away from the Sheryl Crow/Alanis Morrisette voices, although Cat Power is no improvement. (I forget the product, but remember that shitty female-sung version of "People Got To Be Free" that turned up in some TV ad a few years ago?)

Rev. Hoodoo, Thursday, 31 January 2008 01:09 (eighteen years ago)

this has been the dominant trend in music for mobile phone adverts for a few years now. haven't noticed it so much for other products..

jabba hands, Thursday, 31 January 2008 01:10 (eighteen years ago)

all these answers are great, they make me want to go out and get some homeowners' insurance or orange juice

iago g., Thursday, 31 January 2008 01:19 (eighteen years ago)

F - R - E - E spells credit report dot com bay-bee

MaggieGo, Thursday, 31 January 2008 05:20 (eighteen years ago)

"but bestest of all, when I hear it liiiiive..!!!!!!"

Mark G, Thursday, 31 January 2008 08:22 (eighteen years ago)

This trend may have been discussed in other threads, but I figure the faux-naif, indie folky shtick nonsense that has permeated loads of ads is part of the same scourge as the "indie" singing.

Specifically rubbish like this:

http://www.youtube.com/watch?v=vdpOrpznyXM

Their combined efforts sound like a load of shite AND they give themselves a big round of applause at the end. Gah.

If I never hear another glockenspiel/melodica/kids drum kit in a TV ad it will be too fucking soon.

Bill A, Thursday, 31 January 2008 08:43 (eighteen years ago)

"indie" doesn't mean anything when describing music. let's just use "pop/rock" from now on.

nicky lo-fi, Thursday, 31 January 2008 09:08 (eighteen years ago)

T.I., LCD Soundsystem, the White Stripes, Cat Power, all "pop/rock"

nicky lo-fi, Thursday, 31 January 2008 09:10 (eighteen years ago)

Devendra Banhart, Panda Bear, Burial, Blink 182, all "pop/rock"

nicky lo-fi, Thursday, 31 January 2008 09:13 (eighteen years ago)


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