Subject: The Raconteurs Announcement- New Album Out In One Week
THE RACONTEURS TO RELEASE NEW ALBUM "CONSOLERS OF THE LONELY"
EVERYWHERE....IN ONE WEEK
"Album" meaning: full length vinyl, CD and digital formats; and "everywhere"
meaning: local mom and pop Indie retailers, corporate superstores,
supermarkets, iTunes, Amazon, the band's own website and any other location
that could get the record up and going this quickly (some places couldn't
move this fast, so they will join in as soon as they can).
It contains 14 new recordings and is being released globally on Third Man
Records in conjunction with our marketing/distribution partners, XL
Recordings and Warner Brothers Records.
The album was mastered and completed in the first week of March. It was
then taken immediately to a vinyl pressing plant. Then to a CD pressing
plant. Then preparations to sell it digitally began. March 25th became the
soonest date to have it available in EVERY FORMAT AT ONCE. The band have
done no interviews or advertisements for this record before this
announcement.
The purpose: to get the album to the fans as soon as possible and as we
promised. We wanted to get this record to fans, the press, radio, etc., all
at the EXACT SAME TIME so that no one has an upper hand on anyone else
regarding it's availability, reception or perception.
With this release, The Raconteurs are forgoing the usual months of lead time
for press and radio set up, as well as forgoing the all important "first
week sales". We wanted to explore the idea of releasing an album everywhere
at once and THEN marketing and promoting it thereafter. The Raconteurs
would rather this release not be defined by it's first weeks sales,
pre-release promotion, or by someone defining it FOR YOU before you get to
hear it.
Another purpose was to also allow people to have their own choice as to
exactly which format they would like to hear the album in IMMEDIATELY,
rather than having to wait for their favorite format to become available.
The band are also not releasing any version of this record that contains
bonus tracks. Musically this album will be the same as the band created it
no matter what format it is purchased in (The sound quality of each format
however, is a different story. The Raconteurs recommend hearing it on
vinyl, but the choice is of course up to the listener).
The band also prefer that fans buy the album as a whole instead of breaking
up the tracks, but until iTunes and other digital services allows bands to
release their albums with the option of NOT breaking it up, it will be sold
in that fashion on those particular sites. On the band's website however,
the album will be sold in its entirety as an mp3 at 320kb bit rate. Also in
Japan, fans will be able to download the record via their mobile phones, as
that is how a majority of recorded music is consumed there.
The reason we are announcing this release one week ahead of time is because
of retail pre-ordering and stocking, information about this album's imminent
release was bound to come to light and could be confusing to fans. Also in
the event that the record leaks, we didn't want this method of release to be
seen as a REACTION to such a leak. It's not. The actual worst thing about a
leak is the usual poor sound quality, akin to watching a movie on a
wristwatch instead of in a theater. Which for the album's creators is a bit
of a letdown, but again, it is completely up to the listener.
There will be a video up on the internet for the first single, "Salute Your
Solution", on the 25th as well, provided it gets edited in time. We just
filmed it the other day!
We hope not to confuse anyone with too many options, or deny them the
formats that they like best. The Raconteurs feel very strongly that music
has worth and should be treated as such. Thank you to all those who respect
music in this fashion, and thank you to our label partners for working with
us to get this album to fans in as many formats as possible all at once.
Thank you, and we hope that you enjoy "Consolers Of The Lonely".
Sincerely,
The Raconteurs
― J0rdan S., Tuesday, 18 March 2008 02:54 (eighteen years ago)
two months pass...
three weeks pass...