Salon: "Can Moby Save Pop?"

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Me: "...the hell?" Article here

Nate Patrin, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

hah the photo! those glasses! that pose! he looks like what would happen if spores of elvis costello mated with dieter from 'sprockets' (but without the cool obv - no one will ever be cooler than dieter)

geeta, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

It's funny how close it sounds to Mr. Matos's own review yet this one is in praise. Two "huh?" lines for me: "Moby is less an ambassador for an alien genre than a member of a club whose rules he helped create." & "But that underground had long since stopped being a vital or interesting place." (Is she related to that chucklehead from the DJ Spooky book?)

bnw, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

"Electronic music is so easy to make that it drastically lowered the bar for anyone who wanted to call themselves a musician; the resulting homemade simplicity defined the aesthetic but also limited it."

There are so many things to say about this that I just don't know which one to pick.

Josh, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

>The advance acclaim for "18"

Could someone point me to where this can be found, besides this article?

Todd Burns, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

Isn't this the same woman who reduced electronic dance music to the background soundtrack for her little dot.com boom parties? Haha. Oh well thank god Moby is here.

Alex in SF, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

Salon makes Pitchfork look like Crawdaddy.

J Blount, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

Monkey.

Daver, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

Yeah, if it weren't for Moby we'd have to listen to the Chemical Brothers, and it's impossible to stomach their music since the WTC attack.

Nate Patrin, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

(As posited here)

Nate Patrin, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

can pop save salon might be a better question?

(ans: no. who can stomach their IP-culture news'n'snooze in the wake of the wtc attacks?!? or maybe - like i've held - they've always sucked.)

jess, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

except for Cintra Wilson

Tracer Hand, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

bnw--what's so confusing about that first quote you cited? he DID help create those rules, whether it's cool to admit it now or not.

M Matos, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

>Yeah, if it weren't for Moby we'd have to listen to the Chemical >Brothers, and it's impossible to stomach their music since the WTC >attack.

and the word we're all looking for is "huh?"

g, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

he already linked the article whose reference he was making. pay attention

M Matos, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

The question alone makes me want to kick the reviewer in the crotch. Pop doesn't need saving by anyone.

Dan Perry, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

Well at least she didn't get paid much for this shit, this being Salon and all.

J Blount, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

"Can Moby Save Up To 20% On Long Distance?"

Nate Patrin, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

Article sez: "above-ground hip-hop is being smothered by its own bling-bling clichés"

Is this just something that journalists learned to say three or four years ago so they could handily write off hip-hop? Perhaps I'm ill- informed, as I don't listen to a whole lot of above-ground hip-hop, but if anything the singles I've heard over the past year or so have demonstrated a serious shift away from "bling-bling cliches." Am I listening to the wrong radio stations, or is it safe to say that the Timbaland/Missy influence, the Outkast influence, the current melding with r&b, and the sort of "One Mic" Nas-style return-to- lyricism have left not too much blinging at the top of the popular hip-hop -- except in the form of fond parody (Ludacris) or gangsta nostalgia (Fabolus, that Trick Daddy single...)

(I mean, I know tuning into any local big-city rap-video showcase will reveal plenty of the old-model bling-bling, but in terms of the direction of the thing overall -- which is what the article is talking about -- it seems to be exactly the opposite.)

nabisco%%, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

"The advance acclaim for "18" isn't undeserved (at least not entirely), it's just weirdly late, as if journalists had discovered punk in 1984."

Just where did Play place in the Pazz & Jop poll? Or how about Everything Is Wrong? How did Move do in the EP chart? Well, each one placed in the top five.

And I suppose that quoted sentence can be taken to mean that you can't simply not like an artist's first few records and then like something they release later on. You'd be hopping on the bandwagon.

"All music is on a decline (die, teen pop!), people are stupid (you were all so late haaha), etc..."

If I had a nickel for every music journalist who places "those music journalists" and "the hipsters" beneath them in reviews, articles, etc...

Andy K, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

that's right, Andy, friggin' latecoming rock critic. I only do it on message boards, you goddamned hipsters

M Matos, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

Michelle Goldberg assumes that without a sturdy apparatus of "newsy" angles (The death of teen culture! The death of record labels! The death of rock! The death of everything!), rock subjects can't stand alone, either as something to think seriously about or as something to enjoy. So Goldberg ladles on the significance, adds needless dollops of historical context, and totally busts her buns to make Moby seem much more sui generis than he really is (and really, he's not terribly unique, regardless of whether you look at him through the prisms of underground dance music, overground dance music, top 40 or middlebrow masscult). Otherwise, Moby would just be this star, and her piece would just be some star puffery, and really, is that something a webzine with some pretensions to quality could possibly tolerate?

Triple non-sequitir: "Yet at the same time, part of the reason electronic music is currently so anemic is because its defining ideas have already been absorbed into the larger culture, finally making it ripe, after more than a decade, for the genre's first true crossover artist."

Almost as bad as saying "Get Stung" at the end of a Hives review: "This album will probably be the soundtrack of the next '18' months."

The idea that pop or rock needs a regularly timed messiah is creepy and barbaric. "Can Moby save pop?" is like asking "Can Jesus Christ save the soul of Rosie O'Donnell?" Do they need saving? Is salvation really the thing they lack?

Michael Daddino, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

I think she got it round the wrong way. She meant to say "Can Pop Save Moby?" Ans: no.

"bnw--what's so confusing about that first quote you cited? he DID help create those rules, whether it's cool to admit it now or not."

Indeed he did help create those rules, much in the same way that I help create democracy in my country by voting at elections.

Tim, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

tim: congratulations!

Sterling Clover, Wednesday, 5 June 2002 00:00 (twenty-three years ago)

Matos: "Create" sounds pretty close to originate. I know Moby was 'doing' techno for years and years but I never heard him described as being critical to its existence.

bnw, Thursday, 6 June 2002 00:00 (twenty-three years ago)

this moby has some PR roll-out -- the "laptop-music" issue of Wired reads like from the same moby press release (anyone could do it on their laptop -- it coud be you !) -- this guy is too important to madison ave.. -- didn't all of "play" get used for some ad or other -- i assume "sell-out" is 20th century or pre-"fight club" or maybe it's just what people aspire to these days to be adopted by a multi- national corp. -- where is the rolling stone "vote" asking whether moby is coke or pepsi ?

people need guidance in this bold new world of computer music and the thrust of the Wired article seemed to be "moby can adopt an everyman persona" like isn't it cool he's so cynical, we can all learn from this guy -- and we can learn -- this level of media manipulation is considered cool, as if moby is the bill gates of music and that that's cool

this big money campaign level moby IPO deserves civil disobedience -- warn your friends who don't know -- "anonymous bald nerd" does not equal "boy from next door helps you with key to the future"

George Gosset, Thursday, 6 June 2002 00:00 (twenty-three years ago)

Indeed he did help create those rules, much in the same way that I help create democracy in my country by voting at elections.

great line for sure...but, uh, why, because he didn't invent a subgenre? he was making tracks a hell of a lot earlier than many of the folks you (and I) venerate, and those tracks were quite influential. the impact of his early work was once overestimated because of his high public profile, and now it's underestimated because of the Simon Reynolds book, which takes the very British POV that his only worthwhile moment was "Go." I think it's somewhere in the middle.

bnw: in America--which I think is the nut of the disagreement here-- he was VERY critical pre-'93 or so, a major catalyst in the scene here as DJ, producer and here's-how-you-guys-in-Bumfuck-Iowa-go-about- throwing-a-rave person. I think the tendency is to dismiss him completely because of his current celebrity, the perceived naffness of his post-Move work (which I'm on record as disagreeing with, up till 18 anyway), the naked I-wanna-be-a-rock-star ambition he always, always had...but he was caught up in the "scenius" flow of the early U.S. rave period just like a lot of other people. I think those tracks stand up just fine, and I don't think it's a misnomer to state his importance.

M Matos, Thursday, 6 June 2002 00:00 (twenty-three years ago)

I have no issue with Moby being viewed as a forerunner of modern dance music pre-_Move_. The issue I had with the article is that it seemed to take _Play_ as a shockingly brilliant idea that no one else had thought of ("By combining old field recordings of roughly incandescent African-American spirituals with crystalline electronic production, Moby brilliantly updated the house music formula of recycled diva vocals and disco beats.") and made some wildly smug (or to my mind inaccurate) assumptions about other artists ("the gut- churning dread of tracks like 'Sly'"... WHAT?????).

Dan Perry, Thursday, 6 June 2002 00:00 (twenty-three years ago)

Moby brilliantly updated the house music formula of recycled diva vocals and disco beats.

Oh hey thanks Dan for reminding me of that statement. Now that I've been directed toward the light, I'm going to sell all my house records and exchange them for a copy of Play. And now that I think of it, all non-Moby techno is just a bunch of repetitive beats with blaring noise on top. To think I've wasted all that time and money!

Andy K, Thursday, 6 June 2002 00:00 (twenty-three years ago)

Ok, somebody please tell me what Moby did back in the day that was so influential and innovative. Something, anything.

Ben Williams, Thursday, 6 June 2002 00:00 (twenty-three years ago)

Search out the stuff he did as Voodoo Child. Also, I'm very partial to every version of "Go!" out there.

I don't really see Moby as an innovator per se, but as far as being a consistently good producer of the current zeitgeist he used to be untouchable. His ear for a catchy hook in the pop-dance arena is (IMO) rivalled only by Basement Jaxx, Liam Howlett, early-90s Shamen, Chemical Brothers and Orbital.

Dan Perry, Thursday, 6 June 2002 00:00 (twenty-three years ago)

NO MORE TALK OF MOBY! NO! NO! NO!

beezbo, Thursday, 6 June 2002 00:00 (twenty-three years ago)

cheap, matos, cheap

Josh, Thursday, 6 June 2002 00:00 (twenty-three years ago)

Josh: What are you TALKING about?

M Matos, Thursday, 6 June 2002 00:00 (twenty-three years ago)

also, let me be clear on this: however much or little influence he's had (and I'd say--and have already said--that it's neither none at all nor monumental, that it's somewhere between), I DON'T LIKE THE NEW ALBUM EITHER. I think the Salon review is wrong-headed in many of the same ways you do. But a lot of criticisms of him (some here, some not on ILM) have an after-the-fact knee-jerkiness about them that I think has a hell of a lot less to do with his music than his celebrity, which is as cheap as whatever the hell Josh might possibly be referring to. (My reply to Ethan? What was his comment, expensive?)

M Matos, Thursday, 6 June 2002 00:00 (twenty-three years ago)

Doesn't Josh live in Bumfuck, Iowa?

Ally, Thursday, 6 June 2002 00:00 (twenty-three years ago)

no, St. Paul. And I like him a LOT. That's why this is confusing me.

M Matos, Thursday, 6 June 2002 00:00 (twenty-three years ago)

sorry, my reply to TIM. speaking of: went back to the Ethan-begun Everything is Wrong thread and read Tim's "All That I Need" contrast-- which I really liked. I don't agree w/it completely but it's really well-argued. Sorry I didn't see it earlier.

M Matos, Thursday, 6 June 2002 00:00 (twenty-three years ago)

Well, I've been dismissing him since about 1992, if that makes you feel better. My dislike is very authentic ;)

Ben Williams, Thursday, 6 June 2002 00:00 (twenty-three years ago)

No, you're right MM he was a fairly important player and especially circa. Move I think a lot of his ideas were both highly prescient and oddly neglected (even by later-Moby himself!). BUT - and I think this is a big "but" from my perspective - the idea of singling anyone out for "helping to create the rules of dance music" signifies a crucial ignorance of dance music's breadth and depth, not to mention the way it works.

Thus it's not choosing Moby that is the sin, but rather even attempting to approach dance from this angle. You don't see people writing about how The Smiths "helped create the rules of rock music", and they were a pretty fucking important band in my opinion. The position becomes even more mentalist and untenable when applied to dance, whose method of creative development has always been so anti-individualisic. And it all comes down to the point made before that Goldberg is terrified of assessing anyone by the quality of their music rather than their alleged importance to the reader's sense of cultural awareness.

Tim, Thursday, 6 June 2002 00:00 (twenty-three years ago)

Hmm. I disagree. There is individual talent in dance music, just like anything else. I think what happens in dance is someone comes up with a new production technique and everyone else copies it. I never really bought the whole "scenius" thing, it only has a value as a counterweight to the equally imaginary notion of "genius." It's just that it's much easier and quicker to cobble together a dance tune in the 90s and distribute it than it was to, say, make a rock record in the 60s, so you get a much bigger pool of records to choose from and influence travels much faster and genres get burned through much quicker. Most of the records are crap and don't hold up over time (which still leaves loads of good ones, fortunately). And after a point people start running out of production techniques, and the new stuff comes out of a blend of all the old stuff.

Same with rock: there were plenty of bands who had a hand in "inventing" rock, but the basic ground rules were laid down by about 1967--someone like The Smiths comes along far too late to change anything fundamental (though you could argue they did invent their own little flavor, loathsome as it is ;)

(PS I am not arguing that anything that comes along after the ground rules have been laid down is crap)

Ben Williams, Friday, 7 June 2002 00:00 (twenty-three years ago)

Ha - house has effectively been around since circa 1977, so I think my comparison stands.

Tim, Friday, 7 June 2002 00:00 (twenty-three years ago)

i have decided that the answer is yes: hivemind please copy

mark s, Saturday, 8 June 2002 00:00 (twenty-three years ago)

Well, 1977 would be to dance as 1953 is to rock, so I think my analogy stands ;) I would definitely never claim that Moby invented any ground rules, but people like Walter Gibbons, DJ Pierre, Larry Heard etc did.

Ben Williams, Saturday, 8 June 2002 00:00 (twenty-three years ago)

I think this inventing ground rules business only works if you're actually looking back ten years. I find it hard to believe one magnificent album could ever have such a big effect on dance music considering the latter is about singles anyway.

Basically I'm saying I don't trust whatever the factors are that made it so I know who the hell the Smiths were in the first place as a means for deciding who invented anything.

Ronan, Saturday, 8 June 2002 00:00 (twenty-three years ago)

I would argue that all ground rules in dance music have been invented on 12 inch singles (probably starting with the invention of the 12 inch itself around 1976-77) :)

Ben Williams, Saturday, 8 June 2002 00:00 (twenty-three years ago)

Basically I'm saying I don't trust whatever the factors are that made it so I know who the hell the Smiths were in the first place as a means for deciding who invented anything.

so this is what you're *basically* saying?

mitch lastnamewithheld, Saturday, 8 June 2002 00:00 (twenty-three years ago)

But Ben, what if 1976 is to rock as 1988 was to dance => 1977 is to dance as 1967 is to rock. All depends on what you consider to be the first dance music (=> what about funk?).

But I'm prepared to cede as long as we both agree about Moby.

Tim, Saturday, 8 June 2002 00:00 (twenty-three years ago)

Well, that would be a different take on what constitutes invention and a different timeline. Post-88 formal innovations might include jungle (unless you want to argue it is merely house x hip-hop + dub, I suppose), the "Mentasm" sound, the glitch... though it is probably true that pre-90s was a more fertile period... Not sure about comparing 88 to 76 (meaning back to basics or something?), there's a point where it's probably not useful, indeed, uh, rockist, to use the development of rock as a template. And "dance music" is definitely too loose a phrase (rock 'n' roll was dance music too once, and after it wasn't I stopped liking it :), you might just want to say "electronic dance music" which would cut off early 70s funk and make the invention of disco dubs the starting point... but there is always an element of arbitrariness about any history, since it will be determined by where you choose to cut into the flow of time, the idea is to choose an interesting frame.

Ben Williams, Saturday, 8 June 2002 00:00 (twenty-three years ago)

Yeah my post was really just me saying obliquely "there's no right or wrong answer here ultimately".

Tim, Saturday, 8 June 2002 00:00 (twenty-three years ago)

Oh, I wouldn't go that far :)

Ben Williams, Saturday, 8 June 2002 00:00 (twenty-three years ago)


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