Is Indie Dead?

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"Is Indie Dead?" by Rachael Maddux, Paste Magazine, February 2010.

This month's cover story is a long think piece that can be alternately annoying and interesting. I've complained about being bored with magazines sticking to the same old tired interviews, new artists, old artists, reviews formulas, so this at least a step in the right direction.

I'll let you read to find out their conclusion yourself. We all can guess what all the snarky one-liners and jokes will be in response, so how 'bout we skip all that and discuss the article.

Fastnbulbous, Thursday, 18 February 2010 04:15 (fifteen years ago)

I'll comment more after I've read it, but this coming from Paste of all places is kind of rich.

you gone float up with it (jon /via/ chi 2.0), Thursday, 18 February 2010 04:16 (fifteen years ago)

http://farm4.static.flickr.com/3397/3443896436_5574b823e5.jpg

And I Lost My Ambition (Noodle Vague), Thursday, 18 February 2010 04:19 (fifteen years ago)

I blame Pitchfork! Right guys?!
- Sometool, Fakedate, Blahblah 3:42 PM (Time)

SO FUCKING ORIGINAL
― Ned Raggett (Ned), Wednesday, September 14, 2005 3:43 PM (4 years ago)

Anyway, I'm interested in reading this!

Evan, Thursday, 18 February 2010 04:31 (fifteen years ago)

legitimately not sure i can read past the first sentence.

call all destroyer, Thursday, 18 February 2010 04:32 (fifteen years ago)

the article doesn't say anything new or particularly insightful that i can see

victim of a vicious puma (electricsound), Thursday, 18 February 2010 04:38 (fifteen years ago)

critics writing for critics, not a step in the right direction imo

self-important coozen (bnw), Thursday, 18 February 2010 04:42 (fifteen years ago)

We all can guess what all the snarky one-liners and jokes will be in response, so how 'bout we skip all that

...but I spent the whole article thinking of snarky one liners!

lukevalentine, Thursday, 18 February 2010 04:43 (fifteen years ago)

All "is X dead?" articles/books/whatever seem like an escape route for people having momentary trouble to cope w/ the fact that they're getting older.

No musical genre has died for the past 100 years or so. The industry, the scene, the press, the attitude blah blah blah are secondary because it`s the impulse to play that counts and creates a social/economic structure around it. Charles Rosen writes beautifully about that on "Piano Notes" but it applies to any style or instrument.

This kind of article keeps showing up over and over again because it grabs attention obviously but also because some music writers encapsulate themselves into this little world of self-importance, historical shallowness and generational bias.

Is indie dead is the new get off my lawn

Now, Thursday, 18 February 2010 05:41 (fifteen years ago)

no one cares about Paste iirc, but publishing a challopsy article with the title "Is Indie Dead?" is a really easy way to increase page views and, consequently, ad revenue, b/c there's a segment of people out there who like to blog/tweet/tumblr about stuff like this

kshighway (ksh), Thursday, 18 February 2010 05:47 (fifteen years ago)

paginating an article "1 2 3 4 5" is also a venerable method for trying to get 5x the page views

kshighway (ksh), Thursday, 18 February 2010 05:51 (fifteen years ago)

read the byline as Rachel Maddow for a sec

hiv prevention lobster (The Reverend), Thursday, 18 February 2010 06:01 (fifteen years ago)

that i would read.

scott seward, Thursday, 18 February 2010 06:04 (fifteen years ago)

Worst article ever. Especially when it starts explaining M.I.A. to the imaginary, time-traveling punks.

Spinspin Sugah, Thursday, 18 February 2010 06:14 (fifteen years ago)

This was a soul-killingly boring read. My soul is now dead and I blame Rachel Maddux.

M.V., Thursday, 18 February 2010 06:19 (fifteen years ago)

I skimmed it, and I'll give my serious reply.

It seemed that either the author was writing for an audience
that's primarily out of the loop on this topic,
or she is late to the party in considering issues such as
"the Shins sell a commercial to McDonalds."
This is old news.
Maybe I am spoiled by hanging around ILX,
but aren't most of these things
(Death Cab is on a major label,
some indie bands have songs on commercials) pretty obvious?

Perhaps a certain type of Michael Azzerad college rock / indie rock is sorta "dead"
in the sense that the zenith of that type of music has passed,
but then again
I don't think death is a very good metaphor for musical genres, really.

Indie music may be different now,
or is facing an identity crisis,
but I didn't this article very insightful
or timely in addressing those things.

Also, considering Paste Magazine's ouvre is (supposedly)
indie MOR / singer songriwter / accoustic blandness
I found it strange that this article proclaimed indie has withered
by straying from its punk roots.

If the majority of indie bands were more fiery & punk oriented
would Paste even cover them?

lukevalentine, Thursday, 18 February 2010 07:02 (fifteen years ago)

I have no idea why I wrote that out like a beat poem

lukevalentine, Thursday, 18 February 2010 07:04 (fifteen years ago)

sorry I couldn't read past the first page, and I read statistics books for fun.

nothingleft (gravydan), Thursday, 18 February 2010 12:14 (fifteen years ago)

I too think that M.I.A. is an asshole for not pronouncing her name "Mia" and I'm glad that someone has finally taken the time to make a smug jab at her about it.

kingkongvsgodzilla, Thursday, 18 February 2010 12:34 (fifteen years ago)

Indie is not dead, it is over.

Mark G, Thursday, 18 February 2010 12:37 (fifteen years ago)

Tempted to reinstate Strongohulkington as a mod purely to deal with this thread.

Space Battle Rothko (Matt DC), Thursday, 18 February 2010 12:40 (fifteen years ago)

read the byline as Rachel Maddow for a sec

http://www.pastemagazine.com/articles/2010/01/25/Picture%2013_300x241.shkl.jpg

nakhchivan, Thursday, 18 February 2010 12:43 (fifteen years ago)

Wait, so indie's been coopted by the mainstream? Why did nobody tell me?

(Pedantic point: wouldn't time-travelling punk from shortly after the Vietnam War go, "MIA? As in soldiers Missing in Action?" Rather than, "Mia?")

gotanynewsstory? (Dorianlynskey), Thursday, 18 February 2010 12:50 (fifteen years ago)

eh the article wasn't that bad--at least she talked to people--Slim Moon and Azzerad--instead of making up a bunch of babble

Mr. Que, Thursday, 18 February 2010 12:51 (fifteen years ago)

the article is difficult to read because so familiar and so many of the names are anathema

there are doubtless conscientious, intelligent etc people who don't really know (or like) this or any music, and they can read it tabula rasa and probably find it quite informative - it's not an obviously bad essay

nakhchivan, Thursday, 18 February 2010 12:57 (fifteen years ago)

"Indie has become this elephant, and its attendants—its fans, practitioners and detractors—are the blind men, grasping for the truth about a creature that’s growing bigger all the time. It looms so increasingly large as to obscure its own hugeness—a writhing, hydra-headed beast that renders itself nearly invisible by filling up our entire field of vision. It’s a limping, disoriented creature unsure of its own nature."

okay. let's start writing class. what's wrong with the quoted passage?

scott seward, Thursday, 18 February 2010 13:20 (fifteen years ago)

Its existence?

Ned Raggett, Thursday, 18 February 2010 13:23 (fifteen years ago)

elephants generally only have one head imo?

thomp, Thursday, 18 February 2010 13:23 (fifteen years ago)

okay. let's start writing class. what's wrong with the quoted passage?

the author clearly knows their indie so who's to disagree about pachyderms

nakhchivan, Thursday, 18 February 2010 13:26 (fifteen years ago)

"unsure of its own nature"? If it's a writhing, limping, nearly invisible, hydra-headed elephant, I'll bet it's unsure of its own nature. Sounds cool though.

gotanynewsstory? (Dorianlynskey), Thursday, 18 February 2010 13:26 (fifteen years ago)

the hydréléphant was a concept introduced by felix guattari afaik, a being whose plasmic multiplicity is uncontained by cathective limits

nakhchivan, Thursday, 18 February 2010 13:30 (fifteen years ago)

Barack HUSSEIN Obama has had over a year to rebuild the Twin Towers and reanimate the ashes of the dead. Instead he continues to blame Bush and this mythical "Al Qaeda" for all his failures.

oops, wrong thread

M.V., Thursday, 18 February 2010 14:32 (fifteen years ago)

naming my new indie band Hydra Elephant

Fahrvergnügent (herb albert), Thursday, 18 February 2010 14:36 (fifteen years ago)

Barack killed indie

Evan, Thursday, 18 February 2010 14:36 (fifteen years ago)

indie as ethos is romantic bullshit.

nicky lo-fi, Thursday, 18 February 2010 14:45 (fifteen years ago)

Tempted to reinstate Strongohulkington as a mod purely to deal with this thread.

DO IT DO IT DO IT

Lee Dorrian Gray (J0hn D.), Thursday, 18 February 2010 14:48 (fifteen years ago)

no one cares about Paste iirc, but publishing a challopsy article with the title "Is Indie Dead?" is a really easy way to increase page views and, consequently, ad revenue, b/c there's a segment of people out there who like to blog/tweet/tumblr about stuff like this

― kshighway (ksh), Thursday, February 18, 2010 12:47 AM (9 hours ago) Bookmark Suggest Ban Permalink

Man, kshighway really did become just as jaded and cynical as the rest of us in like 6 months. I'm so proud!

tza, dik (Whiney G. Weingarten), Thursday, 18 February 2010 14:53 (fifteen years ago)

also, he's otm

tza, dik (Whiney G. Weingarten), Thursday, 18 February 2010 14:54 (fifteen years ago)

he learned it from watching you!

http://im.videosearch.rediff.com/thumbImage/videoImages/videoImages1/youtube/rdhash45/Y-Elr5K2Vuo.gif

scott seward, Thursday, 18 February 2010 14:55 (fifteen years ago)

ok, there's a lot i could say, but let me start here: it is absolutely staggering to me that she got through that piece, particularly the big section about selling songs to commercials on the third page, without really talking about THE INTERNET and the fact that NO ONE SELLS RECORDS ANYMORE

call all destroyer, Thursday, 18 February 2010 15:09 (fifteen years ago)

like why the fuck does she keep talking about the early 90s? it's fucking 2010--shit that people thought then is either completely irrelevant or damn close.

call all destroyer, Thursday, 18 February 2010 15:11 (fifteen years ago)

Why must you ruin her thesis with annoying facts.

Ned Raggett, Thursday, 18 February 2010 15:11 (fifteen years ago)

i'm just a jerk like that!

call all destroyer, Thursday, 18 February 2010 15:12 (fifteen years ago)

Fucker.

Ned Raggett, Thursday, 18 February 2010 15:13 (fifteen years ago)

"Indie has become this elephant, and its attendants—its fans, practitioners and detractors—are the blind men, grasping for the truth about a creature that’s growing bigger all the time. It looms so increasingly large as to obscure its own hugeness—a writhing, hydra-headed beast that renders itself nearly invisible by filling up our entire field of vision. It’s a limping, disoriented creature unsure of its own nature."

mised metaphor?

Mr. Que, Thursday, 18 February 2010 15:38 (fifteen years ago)

a writhing, hydra-headed beast that renders itself nearly invisible != elephant

Mark G, Thursday, 18 February 2010 15:39 (fifteen years ago)

wld be a sick fantasy monster tho--an invisible elephant with multiple heads.

call all destroyer, Thursday, 18 February 2010 15:41 (fifteen years ago)

mixed metaphor, sorry

Mr. Que, Thursday, 18 February 2010 15:41 (fifteen years ago)

Oh, i remember this 'fable', it means indie is whatever the 'blind men' sense it to be, but in fact if they were able to open their eyes, they would see that it's actually Lady Gaga.

Mark G, Thursday, 18 February 2010 15:41 (fifteen years ago)

http://en.wikipedia.org/wiki/Blind_men_and_an_elephant

Mark G, Thursday, 18 February 2010 15:41 (fifteen years ago)

who is he who can't be named???

I was too embarrassed to ask that question :(

Tom D (Tom D.), Thursday, 18 February 2010 17:57 (fifteen years ago)

she does but not in the sense that 5lim m00n's opinions on business ethics from when he founded kill rock stars are completely, totally worthless in 2010.

call all destroyer, Thursday, 18 February 2010 17:58 (fifteen years ago)

re-scanning, she talks about explaining the internet to the time-warped punks. who gives a fuck? i don't think you can have this conversation about indie while pretending that the music business is the same as it was 20 years ago.

call all destroyer, Thursday, 18 February 2010 18:01 (fifteen years ago)

http://pitchfork.com/features/articles/7704-the-decade-in-indie/

Thus Sang Freud, Thursday, 18 February 2010 18:01 (fifteen years ago)

i think slim moon works or worked for Capitol Records now? just saying

Mr. Que, Thursday, 18 February 2010 18:03 (fifteen years ago)

test [nabisco] [.] test

M.V., Thursday, 18 February 2010 18:13 (fifteen years ago)

Wow. But who is "."?

M.V., Thursday, 18 February 2010 18:14 (fifteen years ago)

Hey code god, you missed something.

Nitsuh Abebe (M.V.), Thursday, 18 February 2010 18:18 (fifteen years ago)

Sorry.

M.V., Thursday, 18 February 2010 18:20 (fifteen years ago)

To borrow another sentiment from Nietzsche, is this not modern music’s own eternal recurrence?

avant garbo (latebloomer), Thursday, 18 February 2010 18:28 (fifteen years ago)

fwiw i blame ornaldo bloomps for the death of indie

avant garbo (latebloomer), Thursday, 18 February 2010 18:30 (fifteen years ago)

Is Indie Dread?

Is Indie Fred?

Is Indie...Ned?

Is Indie Bled?

Is Indie Cred?

Remember: Indie Must Be Fed.

scott seward, Thursday, 18 February 2010 18:30 (fifteen years ago)

This piece would have been perfect if the last line had been, "Indie is dead. Long live indie!" and it had been headlined, "Will the real indie please stand up?"

gotanynewsstory? (Dorianlynskey), Thursday, 18 February 2010 18:32 (fifteen years ago)

all i know is: if you remind people who death cab for cutie are in 2010 you should be punished to the fullest extent of the law. there is a law, right?

scott seward, Thursday, 18 February 2010 18:33 (fifteen years ago)

Will The Real **** Please Stand Up should be the title of EVERY article.

scott seward, Thursday, 18 February 2010 18:34 (fifteen years ago)

Will The Real Elephants Please Stand Up?

Mr. Que, Thursday, 18 February 2010 18:37 (fifteen years ago)

Indie Rock is Sick and Living in Cape Cod

El GarBage (M@tt He1ges0n), Thursday, 18 February 2010 18:50 (fifteen years ago)

At first I thought that no one had actually edited the article, but thinking about it more it seems like the editor is actually a genius for keeping all the half-assed assertions in a bid to get the article buzzed about on facebook, twitter, blogs, etc. Talking points, sound bites; what a world we live in.

Ivor, Thursday, 18 February 2010 18:54 (fifteen years ago)

but I think she aptly summarizes a lot of the key issues at play and has a good sense of the scope of the situation.

no, she doesn't, because she does not talk about THE INTERNET

She also doesn't touch the selling out of original punk idols that helped precipitate the acceptance of indie selling out. This whole article is about the modern world not being able to live up to some mythical punk ideals that even the original bands from that era failed to live up to.

Adam Bruneau, Thursday, 18 February 2010 19:07 (fifteen years ago)

death cab for indie

Thus Sang Freud, Thursday, 18 February 2010 20:28 (fifteen years ago)

supreme beings of indie leisure

Spinspin Sugah, Thursday, 18 February 2010 22:02 (fifteen years ago)

Man, kshighway really did become just as jaded and cynical as the rest of us in like 6 months. I'm so proud!

― tza, dik (Whiney G. Weingarten), Thursday, February 18, 2010 9:53 AM (Yesterday) Bookmark Suggest Ban Permalink

also, he's otm

― tza, dik (Whiney G. Weingarten), Thursday, February 18, 2010 9:54 AM (Yesterday)

Hahaha, thanks dude!

ksh, Saturday, 20 February 2010 00:57 (fifteen years ago)

that "This Decade in Indie" article on p4k was really good & funny, i'd never read it

lukevalentine, Saturday, 20 February 2010 01:01 (fifteen years ago)

Blood on the horn-rims...

Sometimes a pie is just a pie (KMS), Saturday, 20 February 2010 18:29 (fifteen years ago)

Started back in '83
Started seeing things a differently
And hardcore wasn't doin' it for me no more
Started smoking pot
Thought things sounded better slow
Much slower, heavier
Black magic melody to sink this poseur's soul

VU Stooges undeniably cool
Took a lesson from that drone rock school
Manipulate musicians hack righteous drool
Getting loose with the Pussy Galore
Cracking jokes like a Thurston Moore
Peddle hopping like a Dinosaur, J...

Rock and Roll genius, ride the middle of the road
Milk that sound, blow your load
Shoot it further than you ever said it go
Four stars in the Rolling Stone

Oooh sludge rock,
That's hard as harsh
Just gimme indie rock!
It's gone big
Come on indie rock
Just give me indie rock

Taking inspiration from Husker Du
It's a new generation
Of electric white boy blues
Come on indie rock
It's gone big
Come on indie rock
Just give me indie rock

Breaking down the barriers
Like Sonic Youth
They got what they wanted
Maybe I can get what I want too
Come on indie rock
It's gone big
Come on indie rock
Just give me indie rock

Time to knock
The hard rock on it's side
Time to knock
The shit right up a storm
Turn to amaze
With the indie sludge
Grunge!
Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaah!

Wub-Fur Internet Radio, Sunday, 21 February 2010 01:26 (fifteen years ago)

"There’s this old parable, the tale of the blind men and the elephant."

Tracer Hand, Sunday, 21 February 2010 21:50 (fifteen years ago)

Gee grandpappy let me pull up a footstool, I ain't never heard that one before. *Gazes gormlessly into the fire* "Twere just an old mangy hydra-headed thing," he says, as I pick a corn kernel from my molars. "Til one day it just got suh gol-danged huge it rendered itself nearly invisible. It was a limping, disoriented creature unsure of its own nature!"

"Grandpappy!" I shrieked, completely freaked out. "Ain't we always said no talkin bout indie music after bedtime?"

Tracer Hand, Sunday, 21 February 2010 21:54 (fifteen years ago)

How come nobody ever buys my pitches of "Is Noise Dead?"

'Bout time to change the display name to something clever (I eat cannibals), Monday, 22 February 2010 01:52 (fifteen years ago)

Indie died when the first kid said...

lukevalentine, Monday, 22 February 2010 02:05 (fifteen years ago)

btw, if punk, hip hop, rock and roll, jazz, and indie have all been pronounced dead, what the hell is alive?

chillwave?

lukevalentine, Monday, 22 February 2010 02:06 (fifteen years ago)

TRASH

ogmor, Monday, 22 February 2010 02:09 (fifteen years ago)

I noticed Dockers has an ad campaign now mocking skinny jeans. Given that Dockers is kind of the Paste Magazine of pants, I think there might really be something going on here.

pithfork (Hurting 2), Monday, 22 February 2010 13:14 (fifteen years ago)

i know a lower-east side music venue that had a "no white belts policy" at least as early as 2001

Tracer Hand, Monday, 22 February 2010 14:26 (fifteen years ago)

Saw a "Foam-free in '03" sticker (w/pic of trucker hat) on a door in my wife's art studio building.

pithfork (Hurting 2), Monday, 22 February 2010 14:27 (fifteen years ago)

can we turn this thread into a discussion of the nabisco article that strongo linked? that one was pretty good. it strikes me that the 2001 "no white belts" policy was a particularly visible chafing against encroaching nu-rave hipster danc-i-tude (thus, per nabisco, pointing up indie's HEALTH vis a vis people feeling that such things matter, rather than its death) (course that was in 2001)

Tracer Hand, Monday, 22 February 2010 14:31 (fifteen years ago)

btw, if punk, hip hop, rock and roll, jazz, and indie have all been pronounced dead, what the hell is alive?

The Pop abideth.

M.V., Monday, 22 February 2010 15:37 (fifteen years ago)

Which is the worse genre title, alternative or indie?

billstevejim, Monday, 22 February 2010 17:21 (fifteen years ago)

College rock?

M.V., Tuesday, 23 February 2010 00:32 (fifteen years ago)

Underground.

kingkongvsgodzilla, Tuesday, 23 February 2010 01:04 (fifteen years ago)

I like Modern Rock the best.

julio caeser soze (M@tt He1ges0n), Tuesday, 23 February 2010 01:05 (fifteen years ago)

btw, if punk, hip hop, rock and roll, jazz, and indie have all been pronounced dead, what the hell is alive?

chillwave?

― lukevalentine, Sunday, February 21, 2010 9:06 PM (Yesterday) Bookmark

and uh, i think dubstep too?

bauhaus men (samosa gibreel), Tuesday, 23 February 2010 02:53 (fifteen years ago)

sorry *post-dubstep

bauhaus men (samosa gibreel), Tuesday, 23 February 2010 02:53 (fifteen years ago)

rest in peace dubstep

bauhaus men (samosa gibreel), Tuesday, 23 February 2010 02:53 (fifteen years ago)

still on the rise: fancehall.

Daniel, Esq., Tuesday, 23 February 2010 02:56 (fifteen years ago)

Is Indie ALIVE?

pworm, Tuesday, 23 February 2010 06:19 (fifteen years ago)

that article was stupid on many levels.

Emily's Cheese, Tuesday, 23 February 2010 06:39 (fifteen years ago)

http://newsforums.bbc.co.uk/nol/thread.jspa?forumID=7429&edition=1&ttl=20100223223547

Pfunkboy (Herman G. Neuname), Tuesday, 23 February 2010 22:37 (fifteen years ago)

Last year was the toughest for independent guitar music in the UK – that's according to Martin Talbot, head of the Official Charts Company.

In 2009 pop and electronic music ruled the roost and artists like Dizzee Rascal, N-Dubz and La Roux had a string of hits.

The sound of indie bands battling it out in the charts - familiar a few years ago - died down as groups like Razorlight and The Wombats decided not to release any new music. Only the odd big name band like Kasabian seemed able to buck the trend.

Talbot says part of the reason for the 'indie downturn' could be the economic situation. Record labels, he suggests, are sticking with pop acts which tend to be a safer return on their money.

Pfunkboy (Herman G. Neuname), Tuesday, 23 February 2010 22:38 (fifteen years ago)

economic situation and reluctance to put a Donk on it.

amirite?

my opinionation (Hamildan), Wednesday, 24 February 2010 13:42 (fifteen years ago)

well yes. also largely an inability to avoid being utter shite.

Tracer Hand, Wednesday, 24 February 2010 13:59 (fifteen years ago)


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