frat rap

this seems like the new thing

how vile is this stuff so far

fratrap.tumblr.com

what hath asher roth wrought

what the

aesthetic: 90s ny rap filtered through 00s college student party rap sensibilities

predominantly white performers for predominantly white audiences

first time this has happened that wasnt indie rap with an aesop rock style fanbase

these guys are more popular than odd future

they see Nas as the most recent musical prophet in a line stretching from Jimi Hendrix - > Bob Marley

mac miller, sam adams seem to be the big names

https://www.youtube.com/watch?v=F3BbGzcaAwg

Students Cut New Rap Record
B.M.O.C. Makes 'Guaranteed to Rock' Single
By Jesus I. Ramirez,
Published: Friday, February 05, 1988

"H-A-R-V-A-R-D! I go to Harvard University!"

"Harvard, Goddamn! How do you get through?"

"Pulling freaks, getting A's, and drinking Heineken brews!"

This rap comes out of your speakers, billed as the single "Guaranteed To Rock." You examine the record jacket for the tenth time. Yes, the performers pictured are two white, Jewish boys in Harvard attire.

No, the Beastie Boys haven't enrolled at Harvard, as was recently rumored in the National Enquirer. The rappers on the 12-inch single's cover are Jonathan M. "Sultan M.C." Shecter '90 and Bennington College sophomore Kevin "Kevi-Kev" Krakower.

Shecter's group, B.M.O.C. (Big Man On Campus), cut the single in New York last summer with producer Nile Rodgers, who has also worked on albums for Madonna, David Bowie, and DuranDuran. "Guaranteed To Rock" shares a disk with"Play That Funk," also recorded last summer. Thetwo songs are the first that the reknowned popproducer has worked on with B.M.O.C.

The group's third member is D.J. Kid Swift, ahighly ranked professional disk jockey. "The d.j.of a rap album," Shecter explained, "is the guywho manipulates the record on the turntable toproduce a scratching sound."

Brett Ratner, a sophomore at New YorkUniversity, is the group's manager and executiveproducer. "I heard a demo of the group, I thoughtthey were great and I thought the Harvard imagewas great," he said. "So I got $10,000, finishedthe record, and got a five-record deal with Sire."Sire Records, the label under which the single wasreleased, is a part of Warner Brothers.

"I'm not at liberty to discuss the details ofour contract," said a chuckling Shecter, "butwe're going to make more money than most peoplewould wish to make in seven thousand lifetimes."Shecter described the contract with Sire asunusual: "we're a new group and Sire is a bigrecord company."

Ratner also said he had convinced Rodgers toproduce the record and Diadora, a manufacturer ofathletic clothing to sponsor the group. "We planto include Diadora in our next song," Shectersaid, noting that the rap group Run DMC endorsesAdidas products in some of its songs.

"They will probably be as big or even biggerthan The Beastie Boys because they have totalcrossover appeal," Ratner said of the group.Thanks to its pop producer, said Ratner, "thesingle is very danceable, so it appeals to non-rappeople."

"I hope it expands the musical taste of Harvardstudents who don't even know what rap is, becauseit's what's happening," Shecter said of hissingle.

"I'm a Harvard undergrad, a scholarly scholar,and I'm using rap music to make me dollars, "Shecter says in "Play That Funk." But off therecord, he insists that he's not in rap for themoney, but because he loves the music.

"I've been interested in the music since rapcame out, when I was around eleven years old,"Shecter said in his Cabot House room, which isdecorated with posters of rap groups Erik B. &Rakim.

Shecter, who did his first rapping on a radiostation in Philadelphia, works at WHRB, Harvard'sradio station. He runs a show called "Street Beat"with his roommate Go-go Dave (alias David M. Mays'90) on Fridays from 10 p.m. to midnight. Shecteris also acting in the play Gang's NewThreads, a rap musical to be staged inLeverett House February 18, 19, and 20.

As for B.M.O.C.'s immediate future, Shectersaid the group had "plans in the works" for avideo.

Ratner said the group's songs may also formpart of the soundtracks for two upcoming movies:"Colors," starring Sean Penn, and Eddie Murphy's"Quest."

The single was not available in the Square bypress time yesterday

wiz khalifa seems to have created this lane for these dudes & i would imagine there's something like a 99.9% overlap in the sam adams / wiz khalifa fanbase (that dosent work in the other direction)

this isnt harvard rap chris its more like big ten rap

big ten rap like a basketball player

i am going to advise shakey mo not to bother with this thread because the music is by and large mediocre & because there will likely be a lot of theorizing about demographics based on anecdotal evidence just fyi

Born as Samuel Adams Wisner, Adams attended Hobart and William Smith Colleges for two years where he played for the Statesmen soccer team. He studied political science at Trinity College, Hartford

how much you want to bet he's a libertarian

waiting patiently for lolz

i mean look man, this shit has existed since rap began. Every school had the funny dude that rapped. Its just that no one gave it any attention until Asher tried to pull the great rap n race swindle. The only reason that rappers cosigned his wack and terrible ass is because the industry was going into the shitter and everyone wanted to be align thenselves with the safe bet as to where the money was gonna be.

yeah he also had a minor hit but

these guys are riding the 'i smoke weed & listen to rap & im a chill dude' wiz khalifa philosophy to white rapper $$$$

i think whats new here is that they're picking up an audience

https://www.youtube.com/watch?v=If9zqpAFYUU

based on the number of hair flips i suspect this girl wants to smash

https://www.youtube.com/watch?v=OmEpkztK5Lw

see to me this def feels like a big step further on the whitewashing scale than vanilla ice or eminem ever did

fart rap

well i've finally heard mac miller, uggghhhhhhhhhh

the name 'mac miller' makes me think hes gonna come out wearing a no limit tank chain

if mac & master p had a baby, hed be a white boy named 'mac miller'

where is ethan's thread about rappers having names that make you think they're going to sound totally different than they do

http://cdn3.knowyourmeme.com/i/000/093/953/original/SCUMBAG%20STEVE.jpg

the name 'mac miller' makes me think hes gonna come out wearing a no limit tank chain

― deej, Saturday, March 12, 2011 10:57 PM (5 minutes ago) Bookmark

deej is REALLY into fratrap.tumblr.com

okay this is my first time listening to dude too

sounds like disney channel rap or something

are we sure this isn't just aaron carter using an alias

(re: mac miller)

this feels like the ilm equivalent of a new york times trendpiece

the interesting thing about that video is that even tho it's a white dude rapping they still managed to shoehorn in a scene where a nerdy white dude gets in a circle and does bad dancing and everyone is like "lol white people"

haha, i didn't watch that long

they see Nas as the most recent musical prophet in a line stretching from Jimi Hendrix - > Bob Marley

― deej, Saturday, March 12, 2011 5:20 PM (53 minutes ago) Bookmark

this part is prob true

i don't see any evidence that these guys are popular at all, let alone moreso than OF

that mac miller knock knock 'kool aid' video has nearly 5 million youtube views

just fyi

frats like andre nikatina

I thought

we're old

i know ppl listen to mac miller cuz i've heard his name prior to this outside of ilm

qed motherfuckers

ime frats used to like popular rap. ludacris. 'big pimpin.' but frat dudes dont care about, like, black eyed peas and flo rida now

mac miller's 'donald trump' video came out one week ago and has more than 1 million views

is mac miller signed?

https://www.youtube.com/watch?v=74TFS8r_SMI

and the song sucks too!

sam adams 'i hate college remix' has 5 million views

this guy is really way worse than asher roth

for scale, the 'yonkers' video was tweeted by kanye west and still doesnt have 3 million views

and sam adams afaik hasnt been on national television either

tbph i find his flow on "donald trump" generic enough to be inoffensive, and the beat's not bad; i could see something like this, but with an actual hook of some sort, being a hit

(nb I said flow not lyrics — if i tried to pay attention to the latter i would get rolling-induced eyestrain before he stops to take a breath)

mike posner has hits, i wouldn't be surprised if this other stuff became popular

i don't find it very interesting tho bcuz it pretty much exists in its own universe

take over the world, watch ilm get mad

oh boy i guess i have to know who this guy is huh

so credible folks seem to be legitimately liking that mac miller record. it was inevitably going to happen within the next year or so, but still

what the fuck is going on here

http://gamereax.com/wp-content/uploads/2013/02/dantonistruggle.gif

http://instagram.com/p/ag5TV0s2GG/

i don't know who that guy is but he has ronald mcdonald eyebrows

It's like a more accessible odd future album. With worse rapping

oof worse rapping than odd future

https://www.youtube.com/watch?v=zaEv78RqoDw

Post-Macklemore flow

feel like this cldve gone a lil deeper http://www.nytimes.com/2016/08/21/arts/music/white-rappers-geazy-mike-stud.html

remember when we discovered the two dubsteps itt, revelatory

the last couple of times i've reacted with a visceral "what the fuck is this GARBAGE" to music on the radio were both to songs that ended up featuring g-eazy

(the grace one and the marc e. bassy one)

man i have missed all of this bullshit entirely.

i dunno whether to commend you for your foresight or hate you, d.

― death to ilx, long live the frogbs (strongo hulkington's ghost dad), Friday, 15 July 2011 01:54 (5 years ago) Permalink

Story of my career

This stuff is extraordinarily easy to ignore, though. I get that these acts are taking a short cut to success, in a sense, but none seem to have cultural reach of black acts who do similar numbers. That's one thing their privilege can't buy them: relevance

(the article was spot on though; best exploration of the subject I've seen)

Story of my career

you're doing important ethnographic work here.

pun probably intended fuck it.

great piece

can't stop lol'ing at this photo tho

https://static01.nyt.com/images/2016/08/21/arts/21GEAZYJP3/21GEAZYJP3-master675.jpg

it's like something from the onion graphics department or one of those horrifying face swap apps

they lost me at "handsome ectomorph".

but for me this whole style reminds me as nothing so much as the various christian analogues of popular culture. the veggietales approach to hip-hop.

i need to catch up on Mac Miller real quick like.

started out frat rap, somehow worked his way into (quasi-?)credibility, critics about-faced on him at some point, now is putting out his "soul" album...does that sound about right? or no?

has he legit gone from joke/horror to decent?

He was never as terrible as people made him out to be. He did the whole "little brother discovers your Native Tongues CDs" thing well on Blue Slide Park

He sucks and he's always sucked and the marketing for him is "actually he's good this time" every time around

i don't know if i can listen to a mac miller album title "the divine feminine"

i can technically i guess but i never will

this one sounds like the death rattle of tasteful milquetoast kaytranadawave r&b

'watching movies w/ the sound off' is pretty neo soul influenced too but is good

it's funny that writers are buying the "it's a feminist album!" angle hook line and sinker when he put fuckin cee lo on it

lol

jeez

the marketing for him is "actually he's good this time" every time around

lol this is very true. But I found his old puppy dog on the playground stuff kind of likeable; it's his newer attempts to be an adult artist that are insufferable. He gets worse each year imo

lol this dude let himself be shamed into becoming an artiste when he went platinum on the frat rap circuit

chose a life of small stinky rooms full of earl sweatshirt fans over boning sorority girls in bathtubs full of money

tbf i'm not sure he could have sustained that audience

also, boning ariana has to count for something, i guess.

is she the one who said she hates america then licked a donut if so then yes, our most important celebrity

don't forget the (alleged) time she smiled winningly at her fans as they mobbed an elevator then when the doors closed wished out loud for their death. that was the one that converted me.

an inspiration truly

i'd bone

wld bone, follow into battle, ascend to the next level of consciousness etc

idk i think i like this album, although yes the idea that this is some feminist awakening does not really jive w/ the content

if the Watching Movies one is similar but better, maybe i should check that one out

Ariana's skit on SNL where she did vocal impressions was pretty great, these two seem like maybe they deserve each other

rip Mac Miller

Probably should have posted this somewhere other than a thread about "Frat Rap". I thought this was a joke at first.

It's being discussed in the "rolling face tat" thread (...I know)

lol

frat rap more like frat crap amirite

oh whoops i didn't see why the revive ... my bad :(

lol

omg chet!

why is Tom Hanks' son Chet Hanks speaking patois? pic.twitter.com/mNh8ih8JhA

— Brittny Pierre 🥳♒️ (@sleep2dream) January 6, 2020

bumbleclot!