"radio ready."

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in the opening blurb for their idlewild review today, pfork uses the hoary old term "radio ready". basically, as far as i've ever been able to tell, this means a. "this indie/obscure/slightly difficult/diffident/'prickly' melodic/undiscovered/delete as necessary band ISN'T on the radio, but SHOULD BE, if it wasn't controled by massmediablahblahzzzz" or b. "this crappy band is trying too hard to get on the radio, the sell-outs." i read this term way too many times in the early-mid 90s and i hope to christ it's not making a comeback.

jess (dubplatestyle), Thursday, 12 September 2002 14:25 (twenty-three years ago)

the important question is: ARE there any bands which SHOULD be on the radio but AREN'T? (etc.)

(15 demerits to anyone to names a no-mark indie guitar thing or crazy free improv noise ensemble in the interests of being "wacky".)

jess (dubplatestyle), Thursday, 12 September 2002 14:27 (twenty-three years ago)

the shaggs!

Fritz Wollner (Fritz), Thursday, 12 September 2002 14:32 (twenty-three years ago)

I don't think it's inherently a bad term, Jess: Idlewild are a band whose broad territory sits quite near the line separating the form of "indie album rock" from the form of "radio single rock," so it's a convenient (if cliched) way of saying that they're swinging into the latter. What become questionable are any quality assumptions that might proceed from that.

nabisco (nabisco), Thursday, 12 September 2002 14:45 (twenty-three years ago)

frtiz: 9000 demerits.

jess (dubplatestyle), Thursday, 12 September 2002 14:47 (twenty-three years ago)

also, we might want to break this down into "things which aren't played in my country of origin but should be." i suspect this will be quite high on the brits vs. americans ratio, as i would like to hear misteeq but i doubt they want, oh, nickleback.

jess (dubplatestyle), Thursday, 12 September 2002 14:48 (twenty-three years ago)

hmmmm there's often stuff I hear and think "that could be quite popular", so yeah, lots of tracks slip through the net, if only because the producers aren't arsed, or don't want to sell to a major label. Not for any sinister or terrible reasons really.

Ronan (Ronan), Thursday, 12 September 2002 14:52 (twenty-three years ago)

"Radio ready" to me only means "commercial". If you like commercial music, then I guess it's not necessarily a bad thing. If you don't, then you know what I'm talking about. However, I think it's also too compact to be that useful. "What's Idlewild sound like?" "Radio ready." "And?"

dleone (dleone), Thursday, 12 September 2002 14:55 (twenty-three years ago)

How about the concept of underground pop, then?

Dom Passantino (Dom Passantino), Thursday, 12 September 2002 16:52 (twenty-three years ago)

Band that SHOULD be on the radio but ISN'T? Depends how you define "radio." College stations do a pretty good job of bringing an eclectic mix to their audience. If you mean Clear Channel owned radio stations, they won't let anyone on that doesn't pay a fee and/or let them handle concert promotion. I have never heard Belle and Sebastian, Guided By Voices, or any similar groups on the radio, despite their likely wide appeal. I'm sure the number of hip-hop artists that are neglected is even higher. To me "radio ready" just means that the musicians in question have a sound that is likely to appeal to a wide listening group (catchy, inoffensive)...I agree that this is not a sufficient descriptor though.

Ryan McKay, Thursday, 12 September 2002 20:21 (twenty-three years ago)

Now you're probably wondering why, if I'm so high on elements of The Remote Part, the rating still resides in decidedly lukewarm point-system territory..... Well, it's not a desperate
indie-cred preservation move, honest..... Blame it on the album being more a collection of singles more than a cohesive whole...

I find this criticism more annoying than the use of "radio-friendly", although that one annoys me a lot too.

edward o (edwardo), Thursday, 12 September 2002 20:42 (twenty-three years ago)

i don't know the context of what jess is quoting (and I haven't ever heard the term previously) but the way i'm reading it it's TOTALLY based on negative quality assumption. it's an interesting term cos it floats in a limbo between manufactured (kold kalkulating straight from the moneymen to the radio to yr kids £££) and commercial, both of which allow breathing space for further analysis. so like dleone sez you can't say britney/christina/missy/5ive WHATEVER is "radio ready" cos like, duh. so it's totally not jess' b) (crappy band trying to be pop) because it's based on the band's lack of pop intention in the first place: thus it gains its power from its peremptory dismissal. "and?" and NOTHIN'.

but then it's all too possible that it isn't meant that way BUT it's how my cynical mind would use it oh yesss

bob zemko (bob), Thursday, 12 September 2002 20:52 (twenty-three years ago)

bob, i think yr basically right, except that its oft used by rock critics when discussing yr trad dull-n-worthy melodic "indie" types (yr gbv's, pavement's, weddoes', wilco's, etc.) in order to basically say "here is your well crafted, hook-y, classic-modern rock which is being kept off the charts by no nothing teen pop starlets/stoopid nu-metal/faceless techno bollocks/black people/delete as necessary. it's the subtext for every "new nirvana" article, etc. i would guess you don't get this that much in england, since oasis bullied their way back to the top of the pops and therefore dull'n'worthy "indie" still has a place on the radio.

jess (dubplatestyle), Thursday, 12 September 2002 21:00 (twenty-three years ago)

I like the word. I think the only problem is that it is never being used for the right stuff. I agree 'dull'n'worthy' bands (what oh what does it mean, dull'n'worthy?) shouldn't have the term used for them. It is good also to only use it for songs (though on the other hand bands on the radio have lots and lots of songs that aren't radio ready, so you may as well extend the term to the band for just one song). What Do You Want Me To Say was totally radio ready. I think if you embrace the term on this small scale you will have as much fun with it as I do, Jess.

Brian Mowrey (Brian Mowrey), Thursday, 12 September 2002 21:39 (twenty-three years ago)

oh i see! it's all in the held-back "readyness", motors humming at the dawn of the new rightful worthy real feelingz revolution. which begs the question: what car is the indie car? or is it just a lawnmower?

bob zemko (bob), Thursday, 12 September 2002 21:53 (twenty-three years ago)

Jess -- I understand what you're saying and think it's true a decent amount of the time, but I don't think it necessarily needs to be put in those terms. You can think of it in much nicer ways:

(a) "If more people enjoyed the sort of music we enjoy, this is the sort of thing that would be on pop radio and on charts."

(b) "Here is a sub-section of the music we enjoy that's actually palatable and appropriate to the format of pop radio; it would be interesting if it were actually there."

And the thing is that it does happen: plenty of rock bands who would otherwise be selling to an indie market just happen to score a radio hit with their catchiest single -- and this leads fans of such bands to believe that there really is an untapped pop market for others. I don't think that's necessarily an awful thing to suspect, so long as one doesn't get too worked up about it: plenty of trad-indie records have big pop singles on them that, given the right push of marketing and airplay, plenty of people would enjoy.

It strikes me that there have been various periods where that process -- a non-pop genre artist scoring a pop hit, then going home again -- has been a lot more possible than at other times, based on both industry factors and musical trends (e.g., the early 80s). I would say that now is not a particularly good time for it, but then Andrew W.K. is precisely the sort of thing I'm talking about: a single that doesn't really fit any overarching pop format is nonetheless picked up and enjoyed by people.

So I don't mind saying "radio-friendly" or "radio-ready" of things that we actually don't expect to be on the radio: it's a way of saying "it won't, but it's the sort of thing that could be."

nabisco (nabisco), Thursday, 12 September 2002 22:15 (twenty-three years ago)

ditto what Nabisqo sez. the idea is that in a perfect world, this stuff would be as big as anything else--which is not to say it should topple anything off the charts, just that it should coexist with it. (I've used the term to mean just that in my reviewing, though not for a while--it is sort of a big cliche)

M Matos (M Matos), Thursday, 12 September 2002 22:25 (twenty-three years ago)

nabitsuh, i agree with everything you just said IF it's not being used as "THIS should be on the radio RATHER THAN this". which i might not have been so clear about in my original post.

i certainly wouldn't want to live in a world where freaky/unexpected/"out there"/"john peel" (circa 1976-88) records (or "just plain good records, maaan") couldn't make it into the pop consciousness.

hmmm...it happens just as often in genres other than rock (cf. oh, let's say nappy roots & cee-lo, fer instance. could the initial wave of nu-soul ala alicia/india arie/jill scott/et al be considered similarly?) yet "oddball" hiphop momentarily in the spotlight doesn't seem to engender the same "'BOUT DAMN TIME!!" rhetoric as in rock. (dance is sort of a gray area, as it's been chart pop in europe for years, and over here its boosters were just as bad circa the first chems/fatboy go round.)

jess (dubplatestyle), Thursday, 12 September 2002 22:27 (twenty-three years ago)

hah, it's a good thing i didnt go with my original title for this thread: "the rockists guide to radio programming."

jess (dubplatestyle), Thursday, 12 September 2002 22:32 (twenty-three years ago)

This kind of thing does still happen in the UK, witness Cornershop (and Gordon Haskell, oh dear) - and So Solid Crew for that matter, "21 Seconds" hitting so big was a surprise.

I think a lot of the time the problem is that the people thinking their favourite band has recorded a "radio ready" song don't actually listen to much radio so have a somewhat odd idea about what gets on it. A 'catchy tune' is much lower down the pecking order now than 'a hot beat with a series of good hooks', so actually stuff like "What Do You Want Me To Say?" doesn't at all sound 'radio-ready' to this particular radio listener and D-Plan liker.

Tom (Groke), Thursday, 12 September 2002 22:33 (twenty-three years ago)

The new Queens of the Stone Age song should be on the radio, but then it probably will be. I don't know why the Sugababes aren't on the radio here (haven't listened to Disney radio in awhile -- maybe they're playing it?), but the bigger puzzle to me is stuff that shouldn't be on the radio but is. I heard a new(?) Def Leppard song on the radio today that definitely wasn't radio ready. Goddamn was it awful. I also heard a fantastic diva-house version of Bryan Adams' "Heaven".

Nickleback is Canadian, right?

Kris (aqueduct), Thursday, 12 September 2002 22:40 (twenty-three years ago)

'radio ready' is a great pooh sticks song. pity this subject isn't concerning it.

keith, Friday, 13 September 2002 00:02 (twenty-three years ago)

I always thought D-Plan's "You Are Invited" ought to be on the radio all the time...

I remember The Beta Band moaning ib an interview a while back about getting radio play. One of them said something like (blatant vaguely-remembered paraphrase) "It's scary enough that Radio 1 have so much power they can send a track back to the label saying 'it's too long, chorus doesn't come in soon enough, cut the solo' etc - it's even scarier that we [The Beta Band] then allowed exactly those changes to take place"

Everybody knows that radio sells bands more than record shops. And it seems that compromise is key when it comes to radio-readiness. How this applies to a band like Idlewild, who've always sounded alt-radio friendly to these ears anyway, is anyone's guess.

Charlie (Charlie), Friday, 13 September 2002 00:41 (twenty-three years ago)


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