Bro-house

http://www.vevo.com/watch/breathe-carolina/blackout/US5271115303?source=ap

this is going to be exciting

no house

this is simultaneously repulsive & hilarious imo

https://www.youtube.com/watch?v=h2S3RvIHwGs

there we go w/ teh embed

i kinda like "blackout" tbh, or at least the chorus, but this doesn't feel particularly novel to me... there's def been a strand of warped tour rock that has skewed this way for a few years now i.e. 3oh!3 or metro station or cobra starship or w/e

i think 3oh!3 are def the forefathers of this genre but imo this feels like some kind of codification & complete move away from even pretending they're anything but house music

"breathe carolina" is suuuuuuuch a mall emo name, i'm sure their stuff before this is hilarious

idk maybe i dont keep up w/ it enough to say for sure.

the video does a v. good job of nailing the market tho

idk, the non-musical aesthetics are straight emo rock... it's def a bit dancier tho yeah

disagree -- its bros getting hammered & being bros, i mean emo rock is obv a big part of the aesthetic but i feel like there's something a bit more 'Complex magazine' about it too

For the first time, I regret my tattoo.

And then I remember this isn't house.

i guess its more bro-lectro

electrobro

idk

but its kind of epic how otm Tim F was about the influence of Alter Ego's "Rocker"

"bro-house" makes me think of like steve aoki or something. jordan otm about how mall-emo the aesthetic is.

there's def been a strand of warped tour rock that has skewed this way for a few years now i.e. 3oh!3 or metro station or cobra starship or w/e

yeah post-hardcore BUT WITH BEATS has been a thing for scene kids since like 08 at least

brolectro makes more sense to me

bro house to me is like... tiesto and shit and whoever ppl that are on roids and where tight ed hardy shirts are into

wear*

yeah otm

tiesto isnt house. smh

Afbro Jack

elecbro

j0rd otm that this is just 2012 mall core

nah i think this goes beyond that in appeal its more bro'd out look at the celebratory drinking, its not partic emo music at all in fact

i mean i know it COMES from that but im sayin this feels like a move towards a more Maxim mag type style

elecbrahmosh

deejs world of young ppl never included scene kids huh

Emo/Scene has been pretty celebratory for a while now though (whiny/screamy vocals notwithstanding). will admit the girls and the atmosphere in that vid look bro-y, but the band's look and sound is totally Scene/post-Mallcore

and these worlds aren't that far off tbh... the biggest difference is body mass (Emos/Scene kids def aren't the losers people make them out to be, they're the highschool prettyboys where the Bros are the jocks). "Bro" culture, in the original sense of the idea, grew out of the whole Pop Punk/Warped Tour thing in SoCal in the late 90s, which Scene, as it currently exists, also gets marketed through. Scene, to my reading, was a skinnier '00s update to that whole KROQ modern alt rock format

whaaat - bro culture definitely grew out of DMB et al, no?

"Bro" actually started as a pejorative hipsters and 'real punks' in Southern California gave to this suburban "Xtreme jock" culture from the mid-90s until the present, that extended from Long Beach to Orange County (Orange County being its home base) to the Inland Empire (and sometimes down to San Diego). think Mark McGrath, Kottonmouth Kings, Crazy Town... buff, pot/meth-smoking jock-punks with tribal tattoos, spiked hair and lip piercings that drive around in large, lifted white pickups. Sublime were like gods/the blueprint to this culture, but they're into pop punk, hip hop, numetal, postgrunge, posthardcore, and anything played on KROQ (LA station that caters to the demographic)

since then the term 'bro' has spread around the Net a bit, and been attached to any jock type - guidos, 'white hats' (East Coast), DMB fans, which would all be whatever other region's bro equivalents... but 'bro' culture was (and in parts of Orange County, still is) actually a very big thing in SoCal suburbia for a while

original SoCal bros:

http://www.sweetslyrics.com/images/img_gal/8203_Kottonmouth+Kings+kmk_3nrp.jpg

so in other words, assholes.. lol! j/k

Post Zumiez bass.

Those are Bakersfield bros, bro.

"Bro" actually started as a pejorative hipsters and 'real punks' in Southern California gave to this suburban "Xtreme jock" culture from the mid-90s until the present, that extended from Long Beach to Orange County (Orange County being its home base) to the Inland Empire (and sometimes down to San Diego). think Mark McGrath, Kottonmouth Kings, Crazy Town... buff, pot/meth-smoking jock-punks with tribal tattoos, spiked hair and lip piercings that drive around in large, lifted white pickups. Sublime were like gods/the blueprint to this culture, but they're into pop punk, hip hop, numetal, postgrunge, posthardcore, and anything played on KROQ (LA station that caters to the demographic)

since then the term 'bro' has spread around the Net a bit, and been attached to any jock type - guidos, 'white hats' (East Coast), DMB fans, which would all be whatever other region's bro equivalents... but 'bro' culture was (and in parts of Orange County, still is) actually a very big thing in SoCal suburbia for a while

― Chris S, Saturday, February 4, 2012 5:06 PM (3 hours ago) Bookmark Flag Post Permalink

this is a very cali-centric view of what a 'bro' is

in chi at least a few years ago it would be: attended midwest big ten school (iowa or michigan or indiana), polo shirts or striped shirts, snub-toed dress shoes when 'going out,' popped collars or college hoodies, majored in communications, live in lincoln park or wrigleyville (esp wrigleyville) etc.

musically it used to be leaning towards whatever hard rock is popular, w/ some DMB depending on how far on teh yuppie sliding scale they were.

like when i picture scene /emo kids a lot of times it was a much more gender balanced scene, or there are a lot of male artists performing for female fans as much as male ones, whereas this song feels pretty specifically targeted at a group of bros, hitting the town, getting drunk

FOX racing stickers on the pick up.

I need a Monster Energy flex fit.

yeah, I realize the term has come to mean a more general type as it catches on elsewhere, I just meant that it originated as a name for a certain Cali type as far back as the 90s (like, tellingly, if you look up 'bro' or 'dude bro' in urban dictionary, the top-voted definition will now be the current sense of the word, the second the SoCal definition, but the SoCal definitions in both cases are the earlier entries). but yeah, memes spread and take on new or wider uses, like the idea of 'Anonymous' going from being some amoral, hentai-nerd injoke carried out simply for laughs, to being adopted by more politically-motivated hackers as a serious cause etc.

re-appropriated surf slang.

yeah, that's what I figured when I first heard people talking about bros back in the day - "you mean, like, hippie surfers?"

from my perspective, it was these midwest big ten bros who called themselves bros so they started getting called bros b/c that was their word for each other

what you guys are narrowly describing as "bro" is really "brah" culture -- "brah" is the white bro and "bruh" is the black bro, bro is a much wider umbrella of youthful masculinity

p'raps it bubbled up from the collective unconscious to address a larger phenom taking shape everywhere, the universal bro

xp

feeling this conversation.
I like this track btw; it got done at the jukebox
http://www.thesinglesjukebox.com/?p=4905

i think brolectro may have legs btw; run with that

brah is the pidgin bro

bros before house

p'raps it bubbled up from the collective unconscious to address a larger phenom taking shape everywhere, the universal bro

― Chris S, Sunday, 5 February 2012 03:05 (45 minutes ago) Permalink

oh the surfer thing sounds right to me, idk where the midwest bros got it

haha of fucking course these guys are from denver. see,s to be something of a nexus for this type of shit.

the first time i saw it used by anyone outside of California was with that 'cool story, bro' meme, along with reddit/4chan nerds beginning to use it for popped-collared dudes, but I figured the meme probably came from Cali posters.

'bro' also kind of caught on, in a totally unrelated way, as more of a stonerish, proto-chillwave thing used in the older surfer-y sense of the word (Animal Collective's Brother Sport, Panda Bear's Bros)... so guess it can still have that old hippie/surfer vibe to it (and the more hippie end of the jamband scene also still uses 'brah' in this sense, where, btw, the DMB-loving, bro-in-the-fratguy-sense contingent of the scene are called "Chads". ~has several deadhead friends~)

Oh shit.. I've actually heard of this band, Breathe Carolina. This guy in his late-40's at my old job kept asking me if I'd heard of them because his teen son and daughter were crazy about them.. And a few months ago I saw their posters up at this "teen" venue. (My band played there.) The video makes them seem like a no-personality version of 3Oh!3 .. closer to Cobra Starship/Metro Station mentioned earlier. I don't noticed obvious hooks, but I wouldn't be surprised if they had a Top 40 hit within the next year or so.

electbro?

At least they're not destined to score an easy hit with a shitty ballad like Hoobastank.

3Oh!3 and Cobra Starship have a very tv aesthetic/feel to them, like they seem like an extension of the whole Gossip Girls/The Hills/Glee corner of the primetime market

*Gossip Girl -s

https://www.youtube.com/watch?v=fKR5CL1Ml44

that song is a special level of fucking horrible, no doubt

3Oh!3 and Cobra Starship have a very tv aesthetic/feel to them, like they seem like an extension of the whole Gossip Girls/The Hills/Glee corner of the primetime market

― Chris S, Saturday, February 4, 2012 11:44 PM (5 days ago) Bookmark Flag Post Permalink

well i mean, Cobra Starship's breakout hit featured one of the stars of Gossip Girl, so you're not wrong there

I keep hearing this song and...I kind of like it when divorced from the imagery of the video? It's still only like a 6/10 tho.

Threads from 2009....

again this is diff than what we would have posted in '09