tv ads for 1xtra radio on the bbc

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i meant to ask this ages ago, but forgot, so in retrospect (i'm not sure if its on any more), is this really good?? or really bad? i think its pretty cool, though i could understand if people thought it cheesy. is there somethign a bit odd about associating a radio station for 'black music' solely with car alarms, tower blocks, gritty, urban etc etc? i'm not sure if i should, but somewhere within me i feel that this aspect of the ads is a bit...odd.

― ambrose (ambrose), Tuesday, 17 September 2002 22:54 (twenty-three years ago)

Yes, I think there is something odd about it. but then I would say that, wouldn't I?

― robin carmody (robin carmody), Tuesday, 17 September 2002 23:58 (twenty-three years ago)

are you sayin its like racialist? its not odd really...the station is classed as covering the spectrum of 'urban black music' so to feature all urban shots and black people makes sense in that respect. and because it seems so many people are drawn to this music and the image(s) it presents (predominantly urban sprawl and black people doing various things from dancing in the street to rolling around in flash cars to just loitering around council flats menacingly) then they get away with it

love the ads anyway - great use of sound/visual synchronicity - concentrated on that rather than the people in it and what they were doing...the concept couldve been applied to Radio 1 itself, or XFM or other stations with the general message being 'the sound of the streets' (or suburbs)

― blueski, Wednesday, 18 September 2002 08:16 (twenty-three years ago)

It was filmed on Sarah and Lixi's old estate! You can see their flat! Their tastes are well urban and it's great that there's now a radio station reflecting that.

― Tom (Groke), Wednesday, 18 September 2002 09:24 (twenty-three years ago)

The advert does make me want to listen to 1Xtra, but I get the feeling that the playlist isn't as good as it makes out. Do they really play House of Pain and De La Soul?

― Dom Passantino (Dom Passantino), Wednesday, 18 September 2002 09:53 (twenty-three years ago)

no Blueski, I just think it gives a narrow picture of who likes the music, and WHERE they like it

look in the archives, I've been ranting on this subject for two years :).

― robin carmody (robin carmody), Wednesday, 18 September 2002 18:04 (twenty-three years ago)

I just like the fact that the young feller at the start who attempts to look hard is hoovering out the inside of a Renault 5.

― Mr Swygart (mrswygart), Thursday, 19 September 2002 11:17 (twenty-three years ago)

robin, it may indeed be narrow...do you believe the MAJORITY of the audience for 1Xtra - and 'urban' music in general - are young, black and living in project housing or similar...personally i figure the majority of listeners will be 11-25 year olds of no discernible race majority, the majority of which live in reasonably tolerable suburban surroundings

― blueski, Thursday, 19 September 2002 21:18 (twenty-three years ago)

This campaign makes me want not to listen to it, but then I dislike virtually all the BBC's current self-promotion. There's something horribly smug about all of it.

― David (David), Thursday, 19 September 2002 22:00 (twenty-three years ago)

(Which bit Tom? I've only seen it once since but all the blocks featured seem much taller than theirs)

― Graham (graham), Thursday, 19 September 2002 22:22 (twenty-three years ago)

The bit where the Hero Of Switzerland pub (their ex-local) appears.

― Tom (Groke), Friday, 20 September 2002 07:01 (twenty-three years ago)

HERO OF SWITZERLAND!!!!!

― bob zemko (bob), Friday, 20 September 2002 09:03 (twenty-three years ago)

two years pass...

1xtra!

― cozen (Cozen), Saturday, 19 March 2005 21:32 (twenty-one years ago)

two years pass...

haha still a great name for a pub.

does anyone listen to 1xtra these days? if so, what?

the new schedule's a right balls up.

― r|t|c, Tuesday, 11 September 2007 14:02 (eighteen years ago)

The advert does make me want to listen to 1Xtra, but I get the feeling that the playlist isn't as good as it makes out. Do they really play House of Pain and De La Soul?

-- Dom Passantino (Dom Passantino), Wednesday, September 18, 2002 9:53 AM (4 years ago) Bookmark Link

lol 'does this station really play house of pain?'

― and what, Tuesday, 11 September 2007 14:07 (eighteen years ago)

"DiS getting more hip-hop coverage is a good thing, and getting someone the calibre of Dom Passantino is a huge step towards this."

― Dom Passantino, Tuesday, 11 September 2007 14:13 (eighteen years ago)

i listened to the 1xtra garage chart last week to hear X5 Dubs remix of 'Nicole's Groove' knock 'Heartbroken' off the top spot, then started a TS thread between the two.

― blueski, Tuesday, 11 September 2007 14:39 (eighteen years ago)

four months pass...

1xtra has the largest number of thick as shit deejays in the UK, second only to radio 1.

― mr x, Monday, 21 January 2008 21:13 (eighteen years ago)

Mistajam needs to go back to doing the seventy hour overnight mixes where he'd just play "Hit 'em High" by the Monstarz.

― Dom Passantino, Monday, 21 January 2008 21:17 (eighteen years ago)

I mean that in a positive way.

― Dom Passantino, Monday, 21 January 2008 21:17 (eighteen years ago)

trevor nelson needs to get someone to write something interesting for him and zena to talk about in the mornings.

― mr x, Monday, 21 January 2008 21:18 (eighteen years ago)

for an 'urban' station with an 'ear to the street', having westwood caution the mcs last sunday every second and warn the listener that there might some questionable content was annoying.

but then this is the station that had the tagline 'whatever your bpm, weve got it covered'.

― mr x, Monday, 21 January 2008 21:20 (eighteen years ago)

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