Best Sentence in Forbes' "House Music Has Become a Global Phenomenon"?

A timely musical update from Forbes, once again with their fingers on the pulse.

http://blogs-images.forbes.com/cache/gravatars/danschawbel_136.jpg

http://photos.upi.com/topics-Steve-Forbes/94979fc168097325a37d9dd8032e155e/S_1.jpg

love the circular logic of "house music has become very popular in America because many artists have crossed over to the mainstream"

W
T
F

do forbes not copy edit? this shit reads like an eleven year old's book report.

That is terrible.

House music
House music
has become
[Edward R. Murrow voice] A global phenomenon
A g-g-g-g-g-global phenomenon

"The fans buy their merchandise, have their own language and use glow sticks to become part of the overall experience..."

true

About Me

Dan Schawbel, recognized as a "personal branding guru" by The New York Times, is the Managing Partner of Millennial Branding, and the author of the #1 international bestselling book, "Me 2.0: 4 Steps to Building Your Future" (Kaplan, October 2010). Dan is the founder of the Personal Branding Blog, the publisher of Personal Branding Magazine, the youngest columnist at BusinessWeek, and has been featured in over 500 media outlets, such as The New York Times and ELLE Magazine. He’s spoken at Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter (@DanSchawbel).

he comes out the gate so strongly with "About five years ago, one of my best friends introduced me to David Guetta" that I can't not vote for it

In other news:

• four minute mile broken
• Titanic lost
• huge crowds gather for Queen Victoria's coronation
• dinosaurs may face extinction from asteroid

btw I didn't know Billy Corgan was the #1 house DJ in the world
http://blogs-images.forbes.com/danschawbel/files/2012/03/0bYqdUteQo1Ax_1447.jpg

http://blogs-images.forbes.com/cache/gravatars/danschawbel_136.jpghttp://blogs.voices.com/voxdaily/casey-kasem.jpg

xp Police are looking for this man in relation to several muggings in the area. The public are warned not to approach him, as he is believed to be extremely bald.

http://danschawbel.com/Images/headshot4_large.jpg

He looks like the kind of guy who Donald Trump would fire from The Apprentice in the first week.

But what does Benny Benassi think of collateralized debt obligations?

house music is controllable desire that you own
house music is a feeling
house music has become a global phenomenon
house music all night long

someone get derrick carter on this, yeah?

"Young people are now more interested in the chorus and beat of a song over the words"

how important are lyrics to your listening experience?

He saw house music as a way to bring urban and white culture together

not everyone understands house music
it's a spiritual thing
a body
DJ’s have been able to easily download programs that already have beats and vocals so they’re able to create music cheaper and more efficiently.

I've looked this guy up before (because of another shit article) and he has a wikipedia page for some reason? Well, because he's in marketing and he's developing his own brand, the brand of "some asshole in marketing." He's the sort of person whose existence makes me less happy to be alive.

The fans buy their merchandise, have their own language and use glow sticks to become part of the overall experience

because it sounds like a LOL Soulwax sample from a 2002 realaudio mix.

Do these so-called "dee-jays" shun guitars in favor of newfangled computers?

I hear that you and your band have sold your guitars and bought turntables

do forbes not copy edit? this shit reads like an eleven year old's book report.

― uh oh i'm having an emotion (c sharp major), Saturday, March 10, 2012 7:46 AM (8 hours ago) Bookmark

forbes' online strategy these days is hiring a whole slew of bloggers who troll for hits

bummer

it's just like the rich people huff post or something innit

I would personally like to brand Dan Schwabel. With a branding iron.

Due to his sophisticated tracking algorithms, this thread is no doubt setting off flashing lights and ringing bells all over Personal Branding Guru Dan Schwabel's international headquarters.

Young people are now more interested in the chorus and beat of a song over the words
in the chorus
in the chorus
in the chorus and beat
beat
beatbeatbeatbeatbeat
right about now
the funk soul brother

OMG @ this article.

"Many of them grew up with turntables so they learned early and their instruments are data files that can easily be tampered with to create new music."

Is my favorite.

glaring omission.

He is the head judge for the annual Personal Brand Awards®, director of Personal Branding TV®, and holds live Personal Branding Events. Schawbel was one of the first seven bloggers to have their own iPhone application.[9]

So he was the seventh, gtk.

It's not one of the most fun reasons to hate the article, but nothing seemed as egregious as writing an article about house music and including, in the very first sentence, the name David Guetta. Big time "this is not jazz" reaction.

that article was p much written by 'Shwibbs' whose only other wiki contribs are adding things like

"your total perceived value, relative to competitors, as viewed by your audience."-[http://personalbrandingblog.wordpress.com/ Dan Schawbel, Personal Branding Spokesman]

to this

http://en.wikipedia.org/w/index.php?title=Personal_branding

As a speaker, Dan has spoken to IBM, Citigroup, Time Warner, Harvard Business School, and Massachusetts Institute of Technology, and has shared the stage with thought leaders such as Seth Godin.

thought leaders

Yes, they lead with their thoughts.

Fantastic!

Swedish Thought Leaders

http://blahblahblahscience.com/wp-content/uploads/2012/02/swedishhousemafia.jpg

"I Cover Workplace Trends and Culture Shifts"

Omg this thread is hilarious

Is disco a good business opportunity?

TBH, even though that article is funny, and the title is kinda misleading (as he's talking mostly about the US, not the world) I don't think the main point he's trying to make is wrong? Sure, a few house tunes might've made the charts in the US back in the late 80s, but electronic dance music based on house and techno has never been as ubiquitous in American pop as it has become in the last 5 - 10 years. There might've been mini-fads like hip house before, but before the 00s I don't think there's ever been a time when so many big American rap, rnb, and pop vocalists use house and techno sounds?

Yes, he has observed a very obvious trend that has been going on for a couple of years now and has written very badly about it, so fair play to him.

It’s been easier for DJ’s to draw an audience because they are elaborating on music that people already enjoy.

yeah! not like EVERY OTHER FORM OF MUSIC EVER then?

Ebony And Ivory Live Together In Perfect House Music
Side By Side On My Pre Programmed Keyboard, Oh Lord, Why Don't We?
We All Know That People Are The Same Where Ever We Go
There Is Guetta And House In Ev'ryone,
We Learn Bass Drops, We Learn To Jive
Each Other What We Need To Survive Together Alive.

Ebony And Ivory Live Together In Perfect Harmony
Side By Side On My Pre Programmed Keyboard, Oh Lord Why Don't We?

Ebony, Ivory Living In Perfect Harmony
Ebony, Ivory, Ooh

We All Know That People Are The Same Where Ever We Go
There Is An Exploitable Love of House In Ev'ryone,
We Learn Bass Drops, We Learn To Jive
Let's Gossip Bout Rihanna's Need To Survive Together Alive.

Ebony And Ivory Live Together In Perfect Harmony
Side By Side On My Pre-Programmed Keyboard, Oh Lord Why Don't We?

Ebony, Ivory Living In Perfect Harmony (Repeat And Fade)

[4/4]

FUCKING SETH GODIN FUCK OFF

THis article is incredible! He actually does the "First, [x]. Second, [y] [x]..... Finally, [z]."

11-year-old book report OTM but hey, maybe that's just part of his personal branding, everybody likes 11-year-olds

This poll will be a tight contest.

Automatic thread bump. This poll is closing tomorrow.

Automatic thread bump. This poll's results are now in.

what a disaster for urban culture.