Itunes, Billboard, and the marginalization of black music and black audiences in America

So today Billboard changed their policy to allow digital music sales to count on previously airplay-driven genre charts. The problem with this is that there is no way of separating by demographics like there is for radio. The radio listener chooses the station that best fits their tastes, whereas anyone might buy from Itunes. Further compounding the problem is that that isn't even true -- economically privileged listeners, who are more likely to be white, are much more likely to purchase digital music.

The introduction of Itunes data to the Billboard Hot 100 in 2005 has had the effect of slowly but surely pushing music favored by black audiences off the pop charts and top 40 (and even rhythmic) radio, to the point where there are now very few songs that cross over from urban radio to other formats. Over the past year or so, there have been only a few songs popular on the r&b charts that cross over into the top 40 at any given time, usually below the top 10 (even this year's huge rap hits "The Motto" and "Mercy" got stuck in the teens on the big chart), while most of urban radio's big songs get stuck in the 30-100 range of the Hot 100. This has also led to the trend of black music stars like Nicki Minaj and Usher creating entirely different singles for different radio formats, with pop songs for white radio and r&b or rap songs for black radio.

Billboard's new changes potentially strike an even bigger blow to black audiences being able to determine their own hits. On this week's r&b chart, with the changes enacted, Rihanna's decidedly pop (and, it should be noted, terrible) "Diamonds" jumps from #61 to #1, pushing Miguel's decidedly r&b (and brilliant) "Adorn" out of the top spot. Urban radio stations may have lost one of their last impetuses left not to play pop music with white-leaning audiences.

There's even more to this but I don't have time to explain every last factor at work right this second. Here's what's been said on the rolling r&b thread:

um... some dude... wtf is going on with the R&B chart? why is Rihanna's "Diamonds" suddenly #1?

― (whose paintings looked like (pink) vaginas) (The Brainwasher), Thursday, October 11, 2012 9:14 AM Bookmark Flag Post Permalink

ha i was just about to come to this thread to gripe about that

basically the Hot R&B/Hip-Hop Songs chart has tradtionally been mostly airplay + physical single sales, so if a nominal R&B song (by, say, Rihanna) did well on iTunes and pop radio but not actual R&B stations, it wouldn't make much of an impact on the R&B chart. but as of this week, iTunes is a factor on the Hot R&B/Hip-Hop like it has been on the Hot 100 for years, so now suddenly "Diamonds" is #1, and there's now a R&B/Hip-Hop Airplay chart which is basically what the main chart used to be, and on that "Adorn" is #1 and "Diamonds is #61.

this is massively fuck up whatever confidence R&B stations and labels had left to not cater to pop crossover imo. horrible move by Billboard.

― some dude, Thursday, October 11, 2012 9:57 AM Bookmark Flag Post Permalink

And now Hot R&B/Hip-Hop Songs is 50 deep instead of 100.

25-deep R&B Songs chart now, too.

― Andy K, Thursday, October 11, 2012 10:20 AM Bookmark Flag Post Permalink

R&B Songs and Rap Songs will serve as 25-position distillations of the overall Hot R&B/Hip-Hop Songs chart, highlighting the differences between pure R&B and rap titles in the overall, wide-ranging R&B/hip-hop field.

Eleven of the 25 songs on R&B Songs feature rappers, so "pure R&B" must mean songs with an R&B artist as only or lead voice.

― Andy K, Thursday, October 11, 2012 10:34 AM Bookmark Flag Post Permalink

Make that 10, not 11.

― Andy K, Thursday, October 11, 2012 10:34 AM Bookmark Flag Post Permalink

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAARRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

― Cap'n Hug-a-Thug (The Reverend), Thursday, October 11, 2012 12:21 PM Bookmark Flag Post Permalink

excuse me while I find a corner to curl up into the fetal position and cry in

― Cap'n Hug-a-Thug (The Reverend), Thursday, October 11, 2012 12:22 PM Bookmark Flag Post Permalink

rev's "Itunes destroyed Black American pop music" rant on twitter a few months ago was so righteous that i saved it in a doc, tempted to just post it right now

― some dude, Thursday, October 11, 2012 12:34 PM Bookmark Flag Post Permalink

post it! i missed it!

― lex pretend, Thursday, October 11, 2012 12:36 PM Bookmark Flag Post Permalink

i'd have to clean it up and re-order it for it to make sense, but here's the short version he put on tumblr: http://reverenddollars.tumblr.com/post/24446685357/positing-not-claiming

― some dude, Thursday, October 11, 2012 12:38 PM Bookmark Flag Post Permalink

ha i saw that, think i favourited it somewhere

― lex pretend, Thursday, October 11, 2012 12:42 PM Bookmark Flag Post Permalink

I've gone on at least a couple such extended twitter rants. Been meaning to start a thread on the subject here and I think I will now. Please post whatever you saved.

― Cap'n Hug-a-Thug (The Reverend), Thursday, October 11, 2012 12:43 PM Bookmark Flag Post Permalink

oh wow, part of my gripe about this was going to be that the Country charts didn't get the same treatment but they did -- Taylor Swift leaps from #21 to #1 on the revamped download-heavy Country chart. fucking Billboard, putting nails in the coffin of terrestrial radio formats' ability to make hits.

― some dude, Thursday, October 11, 2012 12:45 PM Bookmark Flag Post Permalink

would quite like to hear about the role itunes is playing in this - that's not in the tumblr & i don't really know

― lex pretend, Thursday, October 11, 2012 12:46 PM Bookmark Flag Post Permalink

Wonder if (the very good, all-R&B) Two Eleven has a shot at the Top Ten of the Billboard 200. "Put It Down": 70-76-72 last three weeks on Hot 100 and 16-5-3 last three weeks on Hot R&B/Hip-Hop. Doesn't really bode well.

― Andy K, Thursday, October 11, 2012 12:48 PM Bookmark Flag Post Permalink

2 columns that chris molanphy and i wrote about r&b's hot 100 decline that get into how itunes changed things:

http://blogs.villagevoice.com/music/2011/05/chris_brown_look_at_me_now_hot_100.php

http://blogs.villagevoice.com/music/2012/07/sales_slump_usher_chris_brown.php

― some dude, Thursday, October 11, 2012 12:51 PM Bookmark Flag Post Permalink

i read both of those at the time - they were great and i think i may have linked one in my independent r&b piece - but what is it about itunes that means it's an inefficient driver of r&b? it's so geared towards casual/spontaneous consumption that it inherently privileges pop?

― lex pretend, Thursday, October 11, 2012 12:54 PM Bookmark Flag Post Permalink

whereas radio-driven r&b is dependent on gatekeepers to an extent?

― lex pretend, Thursday, October 11, 2012 12:54 PM Bookmark Flag Post Permalink

those might be factors but the more simple truth is just that demographically speaking the songs and artists that get chart boosts from iTunes sales, particularly single sales, strongly skew pop and not urban

― some dude, Thursday, October 11, 2012 12:57 PM Bookmark

so iTunes ID3 genre tags DO matter lol

i'm quite shocked by this. i didn't know people still cared about billboard charts

It's not the charts themselves that I care about so much as how they reflect and drive cultural changes.

yeah the charts are bullshit but they have real ramifications in terms of what gets bankrolled

Oh and Psy has been placed on top of the rap charts, because obv "Gangnam Style" is what's hot in the streets right now.

If you have any interest in this phenomenon, please read the Molanphy articles.

another good reason to hate apple

http://billwerde.tumblr.com/post/33381394622/chart-attacks-pt-71-or-i-really-like-brandy-too

Are there charts for most genres? And did they change too?

yeah the charts are bullshit but they have real ramifications in terms of what gets bankrolled

so does a list of 'what music is actually being bought'

This is really interesting, Rev. We've never really had high-stakes multiple charts and the US system has always seemed incredibly complicated to me, but then we're a million times smaller so it's a different proposition, I guess.

well, they used to be lists of what music is actually being played and requested on the radio, too. but however they combine these different statistics always seems to heavily favor sales over overplay. (xpost)

I for one never liked the idea of airplay contributing to the charts here in the UK and I'm glad it remains sales based.

but I can see why it works better in the USA. You only ever got top 40 or oldies radio here and that was it until digital radio and 1extra.

Chris Mol@nphy wrote this column in ship's column last year:

All I'll add to the exhaustive data you offer is a hobby-horse I've been riding for a couple of years now: the need for Billboard to finally add digital-sales data to the R&B/Hip-Hop chart.

They've been resisting for years, on the (implied, not overtly stated) premise that it would ruin the character of a chart that has a long history with black-owned and oriented retailers. But with that segment (along with all brick-and-mortar music retail) at death's door anyway, the sales portion of Hot R&B/Hip-Hop Songs has been near-nonexistent for years, making it essentially a radio chart a la the deadly, predigital Hot 100 of 2000–05.

That's led to a problem where there's no longer a radio programmer-to-consumer-back-to-programmer feedback loop that makes for great charts. I'm sure there's a one-way influence from radio to the teen urban-music buyer who then downloads a Trey Songz MP3. But with that sale not reflected on the R&B/Hip-Hop chart, the loop ends there; programmers aren't given clear enough signals of how to reflect their most avid audience members' tastes (especially young audience).

In my ideal fantasy world, you'd be able to segment iTunes/AmazonMP3 song sales to pockets of the country that have large black populations or high urban-radio listenership, but that's probably impossible, or at least fraught. But at the very least, I think it'd be trivial for Billboard to set up a rule whereby a song eligible for R&B/Hip-Hop Songs would have to hit some kind of urban-radio threshold before their iTunes sales would count toward the chart.

here's an explanation of the changes, which affect all genre charts:

http://www.billboard.com/news#/news/taylor-swift-rihanna-psy-buoyed-by-billboard-1007978552.story

the rock charts are much less affected by this than R&B or country -- for instance this week fun.'s "Some Nights" went back to #1 after falling to #8, because it had started to run its course on radio but is still selling strong on iTunes.

ok lol i spoke to soon -- Philip Philips and Train are now big on the rock charts

wtf is philip philips?

Train are now big on the rock charts

chilling words in any context

also holy shit SIX Mumford & Sons songs in a row on the rock songs chart, because that was the last big album release so every song is getting bought individually on itunes

Phillip Phillips won American Idol last year

see that is bullshit with buying albums and the tracks being on a singles track

*chart

what i'm saying!

it's one thing that rihanna has the #1 R&B song now, but when her album is released she'll probably take up the whole top 5

you mentioned itunes sales in the other thread shipz - i'm guessing those are discounted albums rather than individual tracks?

apart from that and

economically privileged listeners, who are more likely to be white, are much more likely to purchase digital music

i'd be interested to know why r&b/rap/country etc might not be as digitally-driven...?

it's funny, you might've thought before this all happened that iTunes impacting singles charts might mean that new artists and grassroots successes that have been shut out by the radio industry might get a better shot at breaking through. instead, it feels like any song by the biggest stars is stomping out songs people love by less famous artists via the power of name recognition and fanatical fanclub followings.

you mentioned itunes sales in the other thread shipz - i'm guessing those are discounted albums rather than individual tracks?

Not discounted albums, people buy lots of album tracks individually from popular albums all the time. A hit album is almost guaranteed to have several album tracks enter the Hot 100 on its week of release because of this.

i'd be interested to know why r&b/rap/country etc might not be as digitally-driven...?

That isn't quite true of country, but white demographics are a lot more likely to have internet in their homes than black/latinos. And even if they do, the white listener is a lot more likely to have spare $$$ to spend on digital music.

i mean if you want to go by the stereotype that country fans are rural/poorer than the same would apply to them too

seems pretty obv

ok...how does that square with the boom in free rap mixtapes?

also, i don't think i realised til now how airplay-driven charts would help songs specifically popular in demographics with no spare $$$ to actually buy them in whatever format.

Note that of the top 20-selling songs in the US during the first half of 2012, only two, #16 "Rack City" and #18 "The Motto" reached the top 50 of the r&b chart.

what genre of music dominates the US singles charts now?

i mean if you want to go by the stereotype that country fans are rural/poorer than the same would apply to them too

― congratulations (n/a), Thursday, October 11, 2012 2:07 PM Bookmark Flag Post Permalink

I don't think this is as true as one might assume? A lot of well-off suburban country listeners. Or at least country seems to do fairly well on Itunes.

capital-p Pop -- Katy Perry, Rihanna, Gaga, Kelly Clarkson, Pink, One Direction, etc. although this year stuff like Gotye and fun. has mixed things up a bit. (xpost)

there's also the argument that buying your favorite song on iTunes (as opposed to just listening to it on the radio, streaming it on YouTube now and again, or buying the album) is a generational habit, and so things that skew younger benefit from this -- Taylor, Rihanna etc.

i mean it sucks because a lot of these formats had been fostering new stars and putting interesting songs at #1 lately, but you're never gonna see Miguel top the R&B chart or Eric Church top the country chart again after this

don't forget Maroon 5

interesting stuff. i don't have my head entirely around the numbers & methodologies here, but there's something about a "return to monoculture" either in real terms or as a measurement phenomenon.

is the pop domination due to itunes or changing of radio playlists/genre stations changing to top 40 or just one of those things that happens?

interesting stuff. i don't have my head entirely around the numbers & methodologies here, but there's something about a "return to monoculture" either in real terms or as a measurement phenomenon.

It's been happening on radio for a while. It's impossible to break the Rihanna-Goyte-Katy-Perry-Maroon-5 stranglehold on Clear Channel Radio. I mean, I hear "One More Night" every 45 minutes.

but you're never gonna see Miguel top the R&B chart or Eric Church top the country chart again after this

to be blunt about this, it's because, even though Rihanna makes club trance, she "is R&B" (because, you know), and Taylor Swift makes pop dubstep, she "is country" (again, because, you know). right?

in a way it seems like this is a identity/identification/musicalogical problem. almost.

Taylor Swift... makes pop dubstep?

p much

well, it's because when five Rihanna tracks become available her fans will download them at once from iTunes.

SWIFTSTEP

What would an ideal modern chart system look like?

Taylor Swift... makes pop dubstep?

I'll assume you don't want to hear her latest track.

What would an ideal modern chart system look like?

"Adorn" and "Springsteen" topping every chart.

http://soundcloud.com/taylorswiftofficial/i-knew-you-were-trouble

yeah but the doja remix is what put the song over the top on the hot 100

the freakout surrounding “rap’s cold streak” on the hot 100

it also puts far more importance in the hot 100 than is warranted at a time when it means less than ever. there's this weird feedback loop happening where the hot 100 reflects less monoculture than it ever has -- and so understanding the charts requires more cultural literacy than perhaps it did before -- and yet its being used by people who aren't doing that kinda contextualization work to make grand monocultural statements about music

and by nicki minaj stans who believe that her “super freaky girl” being the last pure rap song to top the hot 100 is yet more proof of her perfection

Extremely anecdotally (on the Taylor/Beyoncé thing) – when Swift was coming to town (and then actually here), my work Slack was full of ppl trying to get tickets... now that the Beyoncé shows are coming up, there are many folks selling/trying to unload Beyoncé tix (including on behalf of others). Kind of strange, not sure what's behind that... there was plenty of Beyoncé buzz when her album came out (and I never saw anyone mention Midnights).

that lines up w/ my experience too ... at the beginning of the renaissance tour there were those articles about people flying to sweden bcuz it was cheaper/easier to buy airfare + that ticket than to get into one of the USA shows. meanwhile fast forward to now and i have multiple friends flying to new orleans because resale tickets for those shows were sub-$200 (upper deck but still). i just talked to a friend yesterday who decided on a whim to fly to LA for the shows this weekend bcuz the tickets had dropped like crazy on the secondary market. so it does seem like something is happening there but i also don't really know why. there were those early reports about how she wasn't moving/dancing as well as she typically does but i've heard glowing reviews from everyone who has seen the show. then again they all paid like $600 to get in so maybe not unbiased sources, but i don't detect any backlash to the shows so it's not clear to me why the enthusiasm seems to be waning

in my mind taylor hadn't toured in years whereas beyoncé has been out on the road a lot. but i looked up their touring schedules from 2015 on and that's not really the case, they've done the same number of tours. but the demand feels very different. the only thing i can think of is that a. swift has released a lot more music in between her tours than beyoncé has b. perhaps the marketing/structuring of the show as comprising all of her "eras" is really genius marketing, ppl feel like they're seeing a career spanning megashow as opposed to simple a tour attached to a new album

does it feel like the Beyonce resales are markedly more than any other non-Taylor Swift show? i guess that'd be the question. not that a Beyonce show isn't an "event", but these Taylor shows are essentially the most "can't miss" type gig to roll through, at least at this particular scale. it doesn't feel like the type of thing people are going to start to say "eh i don't really feel like going..." as it approaches.

A couple things with Swift too was it seems like she was <this> close to announcing a Summer tour for 2020 when Covid happened, so there was pent-up demand from that, and it seems like she picked up a lot of new fans during the quarantine times. Like I know a number of people who were casual fans before then who are diehard Swifties now (dropping $$$ on tix, vinyl even though they don't own turntables etc.)

xp I'm seeing resales for as low as $300 (that one's in Vegas, though); Row 2 of some "VIP" section for $750; Row 7 on on the field "Open to Best Offer (original price w/ fees is $1500 per tix)"... etc. Definitely on the higher side as concerts go, but not the crazy prices that Taylor tix were being offered at.

XPS I suspect the Beyonce resale market suffered from over-speculation from resellers hoping Eras lightning would strike twice.

(OTOH, a coworker told me about a friend who has literally gone bankrupt from seeing 7 or 8 dates on the Beyoncé tour, in locations ranging from New Jersey to Paris. The friend has a ticket for another, and my coworker says he's trying to convince him to sell it, so he can pay his rent...)

Beyonce is definitely not catering to the casual audience with her setlists, where Swift's tour seems like it's kind of the perfect greatest hits type tour for everyone?

https://www.setlist.fm/setlist/beyonce/2023/allegiant-stadium-las-vegas-nv-33a50c75.html

no single ladies, halo, irreplaceable, baby boy etc....seems like she's trying a real specific vibe with this tour

xxp
this whole convo reminds me of the old joke about a guy saying he thought he really wanted to be a boxer until he fought someone who REALLY wanted to be a boxer. I mean I thought I loved music until I got to ilm and heard anecdotes like flying across a country or even to another country just to see a gig, let alone falling into bankruptcy. insanity.

https://x.com/nytimesarts/status/1696611433641877507?s=46&t=u2ZSlsY3trRV36IPP6jNDQ

On this week’s Popcast, conversations about the consonances between Taylor Swift’s Eras Tour and Beyoncé’s Renaissance World Tour, the way Swift does (and does not) deploy dance and the thrills of seeing her perform for the first time.

could part of it be very simply generational. That median beyonce fans are slightly older

bump

The Billboard charts are broken, they’ve been hijacked by a media conglomerate

Wow.

jeez

I dont understand that article. can someone find the '''nut graf''' for me i think im too dumb

"Since the purchase [of Nielsen], Luminate has purged its indie retail accounts. The rules, regulations, the gerrymandering, the onboarding process, it has all throttled our ability to report. It’s the corporate equivalent of redrawing a district map when you don’t like what the voters have to say. Walmart and Target are still reporting, but are they really record shops? Amazon is a reporter. As is Spotify and any streaming service that provides full-length albums. How that is reported on a subscription service, I have no idea."

also:

"Luminate recently stated that 95% of independent retail is being accounted for on their charts. I am one of the owners of the Coalition of Independent Music Stores. We represent over 40 of the top independent record stores around the country. I can tell you there isn’t a storefront in our coalition that is reporting to Luminate. "

^are those things really contradictory? I thought SoundScan didn’t claim to catch all sales, but weighted the sales they did sample or something (like a survey).

RTFA

also maybe think about how every single time something like this comes up, your kneejerk response is to be an apologist for late-period capitalism

Damn(!)

the point is that soundscan has apparently recently purged independent record stores from its tracking completely, so what is reported about physical sales is going to be pretty skewed. the independent stores hate this, of course

This article gets a little more into the details (like, why more stores don't report): https://www.joyofvinyl.com/luminates-decision-could-hurt-the-vinyl-record-industry/

It's not exactly that they've purged them, it's that they are no longer using mathematical extrapolations from the ones who do report to estimate the ones who don't report. So only the ones that do report will be counted.

Thanks, that answers my question…

(If it matters, I was trying to figure out how they may have been weaseling the “accounts for 95%” claim, but sounds like it’s unclear to that other writer as well)

ah not extrapolating the data seems equally bad yeah

but good to have that clarity

Yeah it's all murky. I took it to mean that the biggest stores account for an outsize share of the indie market. But I don't see any reason to believe any of the numbers they're throwing around. Definitely a transparency problem with the charts and the data collection being owned by the same company.

FWIW, I ran this article privately by someone I trust when it comes to chart calls. I won't speak directly for said person, but the response was pretty clear that 1) reporting of physical items IS indeed terrible this year but 2) there's no simple solution and the article has blown things up into a near-conspiracy-theory level narrative.

It doesn’t change the fact that Green Day was ROBBED of a number one

Having famously never charted at all over decades now. A shame, really.

I took it to mean that the biggest stores account for an outsize share of the indie market.

i spoke to someone who knows a bit about this stuff bcuz that article confused me too and one thing they mentioned is that along w/ stopping the practice of extrapolation luminate is also requiring indie stores to provide a lot more data when reporting than before i.e. not just "we sold x copies of y album" but further information about the purchases or purchaser that may be beyond the capabilities of many small indie stores. so a net result of that is that larger or more corporate indies i.e. rough trade, amoeba etc who are willing or able to report now have outsized influence in that data tabulation.

i'm not being vague about the "data" to shroud what i'm actually trying to say here, my convo w/ this person didn't get into the specifics of the nature of that data. how much of this dynamic is ideological vs technological (i.e. needing to integrate a certain software or something) i can't really say. but it is alluded to in that guy's statement when he mentions "the rules, regulations, the gerrymandering, the onboarding process." he compares it to redrawing of a district map to box out true indies; perhaps that's true i don't want to undersell the cynicism of a large company just as a rule. but i would point out that luminate is ultimately a company that monetizes data and billboard is not its only client. luminate is used by all record companies, publishers etc anyone whose business is staked on or involved w/ the accurate reporting of streaming and music sales is or may be a customer. those clients are constantly pushing luminate to provide as much data as possible on the consumer. that's not to excuse luminate in any way i'm just trying to provide some context for the utility of this data beyond just the tabulation of charts, historical records etc i prob don't personally buy the more grand ideological conspiracies here i would view it more so thru the lens of tech and data collection. that may be cold comfort or perhaps worse than wanting to destroy indie music depending on your POV but yeah

or i guess luminate/billboard/MRC are all one company now which actually puts a finer point on what i'm saying. billboard isn't even a client for luminate, chart data is useful to them almost as like a loss leader bcuz it generates interest in charts and of course billboard makes some level of money but i'd imagine a much larger and more profitable part of their business is selling subscriptions to clients in the music industry (people like me!) who need their data in order to their jobs. it's essentially bloomberg-ian

Billboard has revised its system of removing songs from the Hot 100 singles chart once they've gotten too old to qualify as contemporary hits. The measure, intended to shorten the amount of time successful songs spend on the Hot 100, knocks 10 tracks off this week's chart — including Swims' "Lose Control," which spent more than two years on the Hot 100 — and in the process cements a record that could take a decade to surpass.

Interesting

https://www.npr.org/2025/10/22/g-s1-94489/billboard-hot-100-chart-changes-songs

Relevancy to this ilx thread is in here I guess--
So be sure to take a moment, light a candle and pause to reflect on such once-immortal, now-vanquished eternals as… [lights dim as a screen bears the words "In Memoriam"] Lady Gaga and Bruno Mars' "Die With a Smile" (60 weeks), Benson Boone's "Beautiful Things" and "Sorry I'm Here for Someone Else" (89 and 32 weeks, respectively), Morgan Wallen's "I'm the Problem" and "Just in Case" (36 and 29 weeks, respectively) and Kendrick Lamar's "Luther (feat. SZA)" (46 weeks), as well as songs by sombr and BigXthaPlug. We'll never know how long they might have lasted under the old system — except in the case of "Lose Control," which we can state with virtual certainty would have left the Hot 100 sometime after the next Ice Age.

Should’ve been done years ago.

i thought this bump was gonna be about the recent articles abt how there were no rap songs in the hot 100's top 40 for the first time since 1990

chartwatchers will celebrate these new rules as they nudge the chart slightly closer resembling those from the times when they enjoyed watching the charts and most of the music on them. at the end of the day tho the changes will do very little to fix the underlying problems causing hits' glacial movement into and out of public consciousness, particularly but not exclusively in the stagnating american market

x-post-- re no rap songs in the top 40 songs of the hot 100 is related to the Billboard change re how long songs can be in that chart as Kendrick Lamar w/ SZA song "Luther" got removed

https://www.billboard.com/music/rb-hip-hop/alchemist-no-rap-songs-hot-100-top-40-since-1990-1236103005/

Billboard article above referenced this 2023 article with reasons why there's less rap on top of charts

https://www.billboard.com/music/rb-hip-hop/hip-hop-no-number-one-albums-singles-charts-reasons-why-1235350404/

Also this 2022 paywalled article

https://www.billboard.com/pro/hip-hop-music-most-popular-genre-dominance-slipping/

From above current Billboard article-

In 2023, there weren’t any rap albums to top the Billboard 200 or rap songs to top the Hot 100, until Lil Uzi Vert‘s third album the Pink Tape in July and Doja Cat‘s song “Paint the Town Red” in September, respectively. Right now, the highest-charting rap song is “Shot Callin” by NBA YoungBoy at No. 44, followed by Cardi B‘s “Safe” (featuring Kehlani) at No. 48 and BigXthaPlug’s “Hell at Night” (featuring Ella Langley) at No. 49.

And from the other Billboard October 2025 article-

At its peak in 2020, hip-hop as a genre accounted for nearly 30 percent of U.S. music consumption. That number dipped to just over 25 percent by 2023 and has hovered around 24 percent through October 2025. For comparison, the same chart week in 2020 featured 16 rap songs in the Top 40; two years ago, there were eight.

One reason might that songs by Taylor Swift, Morgan Wallen, Sabrina Carpenter and anime characters make up 50 percent of the top 40.

the Wallen and Kpop Demon Hunters albums came out in May and June, respectively, it's not like they're new releases.

there are still a few dozen rappers that can reliably get a top 40 hit anytime they put out an album or lead single, but it feels like barely any of them have released an album in the last few months besides Cardi B, and her album really hasn't had the staying power of her debut.

I just mean that if artists could only have one song in the Top 100 (yeah, I know) then there would be about 7 rap songs in the top 40. Diversity gets crowded out by these big albums that dominate the singles chart.