Revolt TV: In which Diddy brings music videos back to TV (at least until the ratings tell him to do otherwise)

Launched about half an hour ago in NY, LA, and Florida. Tastemakers hired include Amrit Singh from Stereogum and Hannah "Hannah Rad" Doblick from East Village Radio. Online it's streaming here: http://live.revolt.tv/

So far I've seen videos by Disclosure, A$AP Rocky, and Arcade Fire. (Hey guys remember Pitchfork TV?)

http://www.billboard.com/biz/articles/news/tv-film/5763143/sean-diddy-combs-betting-big-on-revolt-tv-launching-today

Now, seven years after he first conceived a new kind of all music channel, Combs is pouring tens of millions of that into launching a service aimed at 18 to 34 year olds – members of the Millennial generation – who consume more music than ever but not necessarily in traditional ways like listening to the radio or watching cable TV. In fact, they are the generation often described as “cord cutters,” because they haven’t rushed to subscribe to cable and often are more likely to view TV on a mobile phone or tablet computer than on the living room flat screen.

Combs has chosen Keith Clinkscales, who helped Quincy Jones launch Vibe magazine and spent years doing content development for ESPN, to be CEO of Revolt TV. He hired former MTV programming chief Andy Schuon as president. They have been working with a team of more than 100 other hires, mostly at Los Angeles headquarters and in New York City, to figure out how to make the all music formula work on TV.

Clinkscales says it's a good time to launch because music and digital consumption are both up.

"You have more and more bands and artists going across the whole eco system. Music is very healthy," Clinkscales tells The Hollywood Reporter. "To have a place that can be the center of that—we would like to earn that position by reaching our fans well. We have to have good access and engage with the artists and be able to go ahead and provide sponsors, advertisers, and record companies a place we can meet."

So you're saying I can ignore this.

"We're not going to play by your rules," says media outlet that hired a bunch of legacy media people to run it.

*dives headfirst into pile of old BAFFLER issues*

Oh wow. A Rihanna video.

Rihanna is so fucking boring at this point.

whenever I'm on Yourube waiting for my HD justin vid to load I think, there's gotta be a better way. I dunno if this is it tho

you rube

the only way i watch music videos nowadays is when bounce tv is padding out time in between showings of meteor man and jo jo dancer yr life is calling

I don't know how this is different from VEVO TV, which I watch on my phone when I'm half-conscious on my bed, right about to sleep. Their 1 AM "Dream Hotel" slot is actually pretty great sometimes (they played like five '90s R&B videos in a row one time!).

I really like having a channel that I can turn on and see music videos, but I'm 34

conversely

I really like having a channel that I can turn on and see music videos, but I remember who Kevin Seal is