Should the UK Singles Chart include streaming data?

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George Ergatroudis, head of music for Radio One, has confirmed data from streaming services such as Spotify will soon count towards chart placement, which could bring some serious changes to the UK's Top 40.

Ergatroudis was speaking at the Radio Academy Playlists: What Makes A Hit? event last night (February 17), as reported by MusicAlly, when he revealed that plays on Spotify and a variety of other music streaming services will soon be incorporated into the UK charts.

Up until now, a seperate chart has been compiled for streaming of songs. In February 2013, following US chart Billboard's announcement they'd be incorporating YouTube plays into its chart data, the Official Charts Company said they wouldn't be following suit.

However, it seems now that streaming software's popularity is at an all-time high - with a revenue of £103m and plays of 7.4 billion in 2013 alone - they've wisely changed their minds.

The UK's current No 1, 'Rather Be' by Clean Bandit, recently became the most-played track in a single week on Spotify, having been streamed more than 1.09 million times in a seven day period. It's been played more than 3 million times on Spotify since its release.

Poll Results

OptionVotes
yes 16
no 4


۩, Wednesday, 19 February 2014 13:05 (eleven years ago)

http://www.theguardian.com/media/2014/feb/18/bbc-radio-1-top-40-streaming-plays-spotify

۩, Wednesday, 19 February 2014 13:13 (eleven years ago)

David Joseph, the chief executive of Universal Music, the UK's biggest music company, has said that the top 40 risked becoming irrelevant if it did not include streaming.

It is expected the streams will be "weighted" so they account for less than a paid-for download in the charts, to prevent purchased music being swamped by streaming sites such as Spotify and Deezer.

But it remains to be seen how much weight the revamped chart will give to a stream of a song as opposed to a purchase, whether as a download or CD.

۩, Wednesday, 19 February 2014 13:15 (eleven years ago)

Top 10 most streamed tracks on Spotify UK in 2013

Pompeii – Bastille
Get Lucky – Daft Punk
Let Her Go – Passenger
Radioactive – Imagine Dragons
Can't Hold Us – Macklemore & Ryan Lewis
Blurred Lines – Robin Thicke
Thrift Shop – Macklemore & Ryan Lewis
Wake Me Up – Avicii
Ho Hey – The Lumineers
La La La – Naughty Boy

Top 10 selling singles of 2013, according to the Official Charts Company

Blurred Lines – Robin Thicke
Get Lucky – Daft Punk
Wake Me Up – Avicii
Let Her Go – Passenger
La La La – Naughty Boy
Roar – Katy Perry
Thrift Shop – Macklemore & Ryan Lewis
Just Give Me A Reason – Pink
Counting Stars – Onerepublic
Mirrors – Justin Timberlake

۩, Wednesday, 19 February 2014 13:17 (eleven years ago)

What's the reasoning not to? UK charts have always been based on sales, not airplay? And streams are in that nebulous not-airplay / not-sales category?

~Autotelic Fabulousity~ (Branwell Bell), Wednesday, 19 February 2014 13:20 (eleven years ago)

well, yes. They're not sales therefore a huge change to the charts.

۩, Wednesday, 19 February 2014 13:26 (eleven years ago)

not really bothered about this - i guess the arguments against are a) the use of streaming to check out music through curiosity, not actual enthusiasm - a spotify play doesn't necessarily count as an upvote, b) mad fanbases trying to game the system. honestly not overly concerned about b), and i get the vague impression a) is less common on spotify than youtube?

lex pretend, Wednesday, 19 February 2014 13:28 (eleven years ago)

But people do have to pay to access Spotify, so it is kinda...

x-post

~Autotelic Fabulousity~ (Branwell Bell), Wednesday, 19 February 2014 13:28 (eleven years ago)

Will it be official vevo plays only counted or will it be a system that allows harlem shake style user generated hits from plays via multiple sources?

۩, Wednesday, 19 February 2014 13:30 (eleven years ago)

The number of times I bought a physical copy of an album or single only through curiosity, not enthusiasm, and found I didn't like it, can I please get my money back and have it struck off the charts, plz?

~Autotelic Fabulousity~ (Branwell Bell), Wednesday, 19 February 2014 13:32 (eleven years ago)

Up until now, a seperate chart has been compiled for streaming of songs
Is there a link to the latest one of these?

Sounds like a good idea (and anything's better than an airplay based chart) but I reserve the right to change my mind when I see what's currently #1 on the streamers' chart ;-)

Jeff W, Wednesday, 19 February 2014 13:32 (eleven years ago)

obviously fuck vevo but the latter imo would be a terrible thing.

I've always hated the idea of airplay being included but this is obv a different thing but I am not sure I like the idea at all.

۩, Wednesday, 19 February 2014 13:33 (eleven years ago)

The Harlem Shake scenario where YouTube memes count is the one to be avoided. It was absurd when Kanye's Gone entered the US charts just because it soundtracked a viral video.

What is wrong with songs? Absolutely nothing. Songs are great. (DL), Wednesday, 19 February 2014 13:33 (eleven years ago)

must be easier to 'fix' by labels or whoever than in the old days of chart hyping etc.

one thing that will change one presumes is that rock/indie type stuff will feature in the chart more. indie/rock kids don't buy singles as much these days (compared to albums) and if they do it's more often on vinyl etc as opposed to iTunes but actual plays are a different matter.

piscesx, Wednesday, 19 February 2014 13:34 (eleven years ago)

The number of times I bought a physical copy of an album or single only through curiosity, not enthusiasm, and found I didn't like it, can I please get my money back and have it struck off the charts, plz?

much less likely you'd have bought something you violently hated out of curiosity though? like, so many people must have checked out the robin thicke or lily allen videos last year just to see what the fuss was about, guessing (correctly) they'd probably hate them

lex pretend, Wednesday, 19 February 2014 13:36 (eleven years ago)

UK Singles Chart shd be voted for by a panel including Will.I.Am, Simon Frith, the sitting Home Secretary and Dave Lee Travis

the undersea world of jacques kernow (Noodle Vague), Wednesday, 19 February 2014 13:36 (eleven years ago)

http://www.bbc.co.uk/radio1/chart/singles

۩, Wednesday, 19 February 2014 13:36 (eleven years ago)

and yeah NO AIRPLAY CHARTS EVER

lex pretend, Wednesday, 19 February 2014 13:37 (eleven years ago)

only download chart i see there is http://www.bbc.co.uk/asiannetwork/chart/downloads

۩, Wednesday, 19 February 2014 13:37 (eleven years ago)

at all costs we must ensure the charts do not just reflect what the most people are listening to

the undersea world of jacques kernow (Noodle Vague), Wednesday, 19 February 2014 13:38 (eleven years ago)

the chart was always about what the public were buying not what the record labels wanted radio to play. Fuck airplay charts forever.

۩, Wednesday, 19 February 2014 13:40 (eleven years ago)

Where's all the metal, eh ۩?

Eats like Elvis, shits like De Niro (Tom D.), Wednesday, 19 February 2014 13:41 (eleven years ago)

"the public" = limited sample of shoppers within certain shops, "what they were buying" = except when we change the rules of what counts as a single every 3 months or so

the undersea world of jacques kernow (Noodle Vague), Wednesday, 19 February 2014 13:43 (eleven years ago)

http://www.officialcharts.com/scottish-singles-chart/

۩, Wednesday, 19 February 2014 13:44 (eleven years ago)

still, there probably won't be any way for record companies to game the download system, just like there was no way for them to game the shop purchase system

the undersea world of jacques kernow (Noodle Vague), Wednesday, 19 February 2014 13:45 (eleven years ago)

#7
ROLL OF HONOUR
ROLL OF HONOUR
IRISH BRIGADE
(THE IRISH BRIGADE)

oh scotlandpaws

۩, Wednesday, 19 February 2014 13:45 (eleven years ago)

what is this?
http://www.officialcharts.com/catalogue-singles-chart/

۩, Wednesday, 19 February 2014 13:47 (eleven years ago)

'catalogue' is anything from 6 months ago or more. i think.

piscesx, Wednesday, 19 February 2014 13:49 (eleven years ago)

ahh ok

۩, Wednesday, 19 February 2014 13:51 (eleven years ago)

was depressing seeing songs like angels and wonderwall on there

۩, Wednesday, 19 February 2014 13:52 (eleven years ago)

but good to see Yes Sir I Can Boogie in the Top 10! has that been in an advert or soemthing i wonder.

piscesx, Wednesday, 19 February 2014 13:54 (eleven years ago)

Pretty sure that song has been on adverts every year since it was made tbh

۩, Wednesday, 19 February 2014 13:55 (eleven years ago)

I heard it on an advert last night but wasn't in the room so didn't catch what it was

۩, Thursday, 20 February 2014 10:16 (eleven years ago)

Should the UK Singles Chart be compiled by somebody other than the "Official" Charts Company, should be the more pertinent question.

Here he is with the classic "Poème Électronique." Good track (Marcello Carlin), Thursday, 20 February 2014 10:27 (eleven years ago)

is there someone better out there?

۩, Thursday, 20 February 2014 10:32 (eleven years ago)

I'd give it a go.

mmmm, Thursday, 20 February 2014 11:01 (eleven years ago)

To easy to abuse, get bots to spam links and a bunch of idiots will click

X-101, Thursday, 20 February 2014 11:06 (eleven years ago)

Then again, we could place some ILXors from the comps

Mark G, Thursday, 20 February 2014 11:38 (eleven years ago)

The main argument for including streaming but not including radio is the obvious one: that streaming is as much a consumer choice (LOL) as a purchase, while radio programming is still programmed and top-down. I never understood radio-play based charts, it not just seemed like putting the cart before the horse, but then measuring the driver instead of the speed of the cart.

Combat Herbaceous Intrusions (Branwell Bell), Thursday, 20 February 2014 11:43 (eleven years ago)

the billboard charts are ostensibly designed to measure what people are listening to, so from that point of view including airplay figures is a perfectly sensible thing to do.

TracerHandVEVO (Tracer Hand), Thursday, 20 February 2014 17:48 (eleven years ago)

yeah if you argue that the broadcast media has too much influence over what its audience listens to then the next step argument is just to say that stuff people download/stream/buy physical copies of has been heavily influenced by broadcast media too

we sold our Solsta for Rock'n'Roll (Noodle Vague), Thursday, 20 February 2014 17:53 (eleven years ago)

Streaming is the main type of Music consumation these days. And even though streaming data does slow Down the chart a good bit (unsurprisingly), it would be pointless not to include them.

Personally I'd include radio as well, but I do see the point about the consumer actively choosing what to listen to.

The GeirBot (Geir Hongro), Thursday, 20 February 2014 20:25 (eleven years ago)

Automatic thread bump. This poll is closing tomorrow.

System, Tuesday, 25 February 2014 00:01 (eleven years ago)

Automatic thread bump. This poll's results are now in.

System, Wednesday, 26 February 2014 00:01 (eleven years ago)

three weeks pass...

lol a song just debuted in the billboard hot 100 top 10 based almost solely on youtube views for a viral clothing ad. (it also sold 10k, up from "a negligible amount" the previous week.)

dyl, Wednesday, 19 March 2014 19:48 (eleven years ago)


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