lol, whatever Heave was trying to accomplish with these threads, I'm pretty sure he was doing it wrong.
OK, So how do i optimize images?Because Google can't actually "see" images like we can (yet), it relies on a number of factors to help determine what an image is all about.
These are:
- -* Alt Text
- -* File Name
- -* Surrounding Text
- -* Page Title
- -* Page Theme
- -* Links
From my testing on past websites, the Alt Text followed by the File Name appear to be the biggest factors in determining what an image is about.Alt Text
This is the text that displays when you "hover" or "mouseover" an image. To include Alt Text in your image code, you simply use:
Quote:
<img src="filename.gif" alt="Alternative description goes here">
Try to be descriptive with your Alt Text, however don't over do it. The best thing to put here is what you personally would search for if you were looking for that image. Also try not to include too many "junk" words like, the, and, or, we, are, for, etc. For example use "Apple iPhone Covers" instead of "All the Apple iPhone Covers i have got".
The first example is short, descriptive and is what somebody would actually type in if they were looking for pictures of Covers for the Apple iPhone.
File Name
Always do the same thing with your image File Names. Instead of calling them pic1234.jpg rename it to something more descriptive such as apple-iphone-covers.jpg
Try to keep the File Name either the same, or very similar to the Alt Text. Don't try and rank the same image for multiple terms by jamming different keywords in to the Alt and File Names as this will only serve to confuse Googlebot in determining what your image is about.
Also try and keep the path to your image themed, for instance:
domain.com/images/phones/apple-iphone-covers.jpg
Is much better then just throwing it in:
domain.com/mystuff/miscpics/apple-iphone-covers.jpg
Surrounding Text
Always try and place a paragraph of descriptive text directly above and below your image, with the keyphrase from your Alt Text and Image Name included in this text.
Page Title
If possible try and include your keywords in your Page Title, and Page Meta Description. This helps Google define a theme for the page which will not only help ranking in Image Searches, but also in the Regular Index as well as display more relevant Adsense Ads if you run them.
Page Theme
Same with this one, it's always a good idea to keep each page within it's own set theme. For instance, try not to mix images and text on Cell Service Providers with content about your Apple Iphone Covers.
Create a dedicated page for each topic, then optimize each page seperately. Once you have done this, place Adsense on the page and monitor the Ads with each page load.
Even if you don't want to run ads on the page, this is an excellent tip for being able to visually see what Google believes your page as all about.
If you are seeing Ads for the Apple iPhone, and accessories such as Covers... Success. If not, take not of what Ads are displaying then ammend the piece of content casuing the non-themed Ads and reword it until you have Ads relevant to your content and what you want to rank for.
Links
Ok just like getting your pages to rank higher using backlinks, you can do the same for images. If you use a text link with anchor text on your site, use the keyphrase you want to rank for as the anchor.
So instead of having, "Click here to view picture" or "Full Size" use "Picture of Apple iPhone Covers". As you can see, this tells Googlebot it's a link to a Picture of Apple iPhone Covers.
Also the actual page URL should be descriptive and contain your keywords. So again just like the images File Name, our Page Name should be structured instead of
domain.com/page76.html
Change it to:
domain.com/apple-iphone-covers.html
This can be done using .htaccess and Mod Rewrite. If you are unsure, see our Guide on .htaccess for rewriting your URL's.
Duplicate Content
Ok i've never heard anyone talk about duplicate content with images before, and i doubt many SEO's are even aware of this portion of the Algo. Google is dedicated to providing unique content with images just like it does with Web Pages.
When you do a Google Image Search, you will very rarely see duplicate images, ie same file name, same dimensions and same file size. This is how the Google Image algo detects duplicate content with images, as we know the Google Image Bot can't "look" at an images and determine it's content so in order to detect duplicates it relies primarily on the following:
* Image File Size ie Bytes, Kilobytes, Megabytes etc
* Images Dimensions ie 400 x 500 pixels
* Image File Type ie JPG, GIF, BMP etc
* Image File Name ie apple-iphone.jpg
Google's algo is always improving, they are continually improving on it and can even recognize faces however i have found these 4 image characteristics listed above are the primary method of duplicate detection.
So, if your picture is obtained from another site (just like copying text from a web page) you need to make it unique by changing the dimensions, file size, file name or file type.
Now i'm not advocating taking peoples images, there are many legitimate instances where a single image is published on multiple websites. Take for instance a Wallpaper Website where i know many webmasters legitimately purchase "Wallpaper Packs" that are often on 100's of other sites. This could be devestating for a webmaster who's primary source of traffic is intended to be Google Image Search.
You can see what i mean by a search for a Salvador Dali painting, the third line down there's 3 duplicate images but they are listed due to different file name and file size so Google see's them as unique. If they wern't different like this it's highly unlikely all 3 would be listed.
So if you are legitimately using images that are also published on other websites, altering the Dimensions will also alter the File Size and provide your image with enough "uniqueness" to rank on Google Image Search. You can also take it a step further and alter the File Type and File Name.
I've never heard anyone talk about duplicate image search content before, so there you have it.
― tickle me lmao (unregistered), Thursday, 16 September 2010 23:28 (fifteen years ago)