So last season the Giants experimented with a rolling "supply/demand"-driven pricing schematic which would allow flexible pricing based on ticket sale trends and other variables such as weekday/weekend, home/opposing pitchers (ie, Timmay), opponents, and the Giants' record. They launched this service for 2000 outfield seats for 2009, and now they've rolled it out for every seat in the park.
Last week's Baltimore interleague weekday day game OF bleacher price: $6the same seat for Sunday night's Lincecum vs. Jon Lester/Red Sox: $57.50
They are partnered with a start-up out of Texas, who are running algorithms daily, sometimes multiple times a day to track trends/events and help the Giants squeeze the most out of their ticket revenues.
more here: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/06/25/BUPD1E4CFB.DTL&tsp=1
― _▂▅▇█▓▒░◕‿‿◕░▒▓█▇▅▂_ (Steve Shasta), Friday, 25 June 2010 22:09 (fourteen years ago)
Sucks for fans and scalpers but pretty smart for bidness.
I wonder how far ahead they can predict demand though. Pitching rotations shift, players get injured, Tony LaRussa sets the lineup card, etc.
― bnw, Saturday, 26 June 2010 00:06 (fourteen years ago)
yeah, that's why ticket prices may change daily, maybe more! crazy technology.
― _▂▅▇█▓▒░◕‿‿◕░▒▓█▇▅▂_ (Steve Shasta), Saturday, 26 June 2010 00:56 (fourteen years ago)
obviously we need to set up a site that predicts whether prices will go up or down
― mookieproof, Saturday, 26 June 2010 00:57 (fourteen years ago)
https://www.youtube.com/watch?v=KO2HP8msjC0
― kind of shrill and very self-righteous (Dr Morbius), Saturday, 26 June 2010 01:03 (fourteen years ago)
Like it or not, sports fans everywhere, get ready. "Everyone's watching what the Giants are doing," Joris Drayer, a professor of sports management at the University of Memphis, told my colleague Benny Evangelista, who wrote a story on the brave new world of ticket pricing last month ( www.sfgate.com/ZJWQ). "They're the guinea pigs not only for baseball, but for all sports."
― _▂▅▇█▓▒░◕‿‿◕░▒▓█▇▅▂_ (Steve Shasta), Saturday, 26 June 2010 01:11 (fourteen years ago)
i have no problem with dynamic pricing. i do have a problem with the overall price + 'convenience' fees, which is why i haven't been to a game in several years
― mookieproof, Saturday, 26 June 2010 01:15 (fourteen years ago)
yeah, I paid $31 for a "$19" Mets ticket in May -- at the METS STORE on 42nd St, not online.
― kind of shrill and very self-righteous (Dr Morbius), Saturday, 26 June 2010 01:19 (fourteen years ago)