Creepy Dystopian Trends in Musical Event Production

“With RFID technology, event-goers can pay for everything from drinks to
merchandise with a quick tap of their wristband, and festivals can offer real-time
‘cashless’ upgrades,” Eventbrite’s Julia Hartz said. “Imagine you’re at Bonnaroo
and all of a sudden it starts pouring rain. Instantly, you get the opportunity to
upgrade to a VIP tent, just with your wristband.”

Retargeting will set a new standard for ROI.
Venues especially love retargeting, with both The Bluestone and Ruby Skye naming
it as a main marketing focus for the next year. (If you’re not familiar with the term,
“retargeting” is the ability to serve ads to previous customers or people who’ve checked
out your venue page.)

Data has transformed many industries, and music is no exception. When we asked our
industry experts about the future of their business, data was mentioned over and over
again.

Using “augmented reality to create an activation”
could soon be the norm

http://pulseradio.net/articles/2016/02/how-a-tiny-northeast-hippie-festival-transformed-into-a-massive-online-hate-group