Attrition Comics #1:Why bother with new ongoing series at all?

maybe this deserves it's own thread, but that post makes numerous references to the lateness that plagues the Big Two.

Is there any particular reason given consistently by Marvel or DC as to why this is? what do you think the reason is (if its different than their's) Dr. Superman and anyone else with an opinion?

"It" being late books.

It's mega-interesting that AssBats is finally being punished for being so late, since most of the time, late comics sell the best. Late comics also give the illusion of being rare, and rare=valuable in comics.

Ongoing titles get new readers when they get some kind of big bump, like One Year Later or a well-planned crossover into a good issue. But otherwise, yeah.

But even then, it's just a bump, and then the dispersal of readers resumes. I can't remember seeing any series actually showing sustained growth of readership. And it seems like everything about the way comics are marketed (variant covers, Jim Lee, crossovers) is just a giant shoulder shrug in the face it. Like, we/they know how to sell one specific issue, but not a series.