Kevin, you're what the French call les incompetents.

<3

nice

you're a disease

Look what you did, you little jerk!

you ever notice than in the flashback, he delivers that line a totally different way. IT RUINED THE IMMERSION FOR ME.

Look what you DID, you little JERK!

Image 5

In the context of gender roles and expectations, this advertisement for the Tiger Talkboy FX, Deluxe Talkboy and Talkgirl illustrates children's toy marketers' intense preoccupation with developing a strict gendered dichotomy of youth culture. On the level of manifest content, obvious gender boundaries have been established through the segregated presentation of distinctly masculine and feminine product lines. This differentiation is blatantly expressed by the use of black and gray colors to signify the masculine-orientation of Talkboy, while a pink and purple color scheme provides similar feminine-orientation for the Talkgirl product (See Image 4 and Image 5). The degree to which this commercial latently sells traditional gender role stereo-types is extensive. The main character of the ad is male. He controls the action as peer-group leader, demonstrates how the product works (See Image 1), while being complimented by an adult-male voice-over. Further, the young male character is positioned as an agent of power, yielding his power through the 'fun' of the Talkboy FX pen. On three different occasions during the ad, he is shown harassing adults or other children. In the first such scene, the male character is shown in a classroom playing a recording of a ripping noise as his female teacher bends over, making her utterly embarrassed as all the children laugh and congratulate the boy (See Image 2). The next scene of this sort shows the boy pointing the pen at a group of huddled, frightened adults in an elevator who finally scamper away, thus giving him space to stretch out, and leaving him looking quite satisfied in his continued success. In the final scene, the little trouble-maker pre-records "Kiss me stupid, I'm a prince!" on his pen, places it next to a laboratory frog, and then aims the recording at an unsuspecting girl student standing nearby.

In totality, these scenarios depict the male figure, even children, as having seemingly unchecked rights to do as he pleases, regardless of the social consequences. The Talkboy FX simply allowed the boy to engage in commercially sanctioned threats of violence and mild forms of sexual harassment. Conversely, female figures are presented as either onlookers or victims of the toy's supposed fun. The product itself is not inherently sexist beyond its gendered color schemes. Rather, the commercial's images and messages, which give meaningful value to the product, provide children with subtle lessons of expected and accepted forms of behavior (treatment and reaction) that differ for boy and girl.