The international return of ... be afraid: i'm lovin' it™

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No matter that the newest McDonalds blaxploitation advertisements seem to be multiplying like ... ehh... Ellis Paul Barker's little furry heroes, but seems the company's condescendingly marketing toward a new minority group: Asian-Americans.

http://www.i-am-asian.com/difference/

as part of the "I'm Lovin' It' campaign. Which, according to Larry Light, McDonald’s Global Chief Marketing Officer is "unprecedented in McDonald’s history as more than 100 countries unite behind a single brand message to our customers.”

Granted, some Asian-Americans may have experienced the less-readily available menu options abroad - India has McAloo Tikka, McVeggie, and the ever-popular McCurry Pan™ - Chicken 'n' Tomato." Or Thailand's ,delicious ซามูไรเบอร์เกอร์ (Samurai Pork Burger), and may walk into the Golden Arches on their own, longing for those deep fried taste-of-home cuisines. And certainly the majority of Asian-Americans (hell, all Americans) can't walk to the mailbox without passing a glowing M, so it's unlikely to suggest that Kroc's empire's trying to win new recruits. This pandering income-, race-, and education- sensitive marketing represents a new line of asskissing, methinks.

I'm gonna go punch the shit out of Ronald McDonald (err, the more easily pronouncable Japanese'Donald McDonald') if I have to hear the 'hip' Asian-American counterpart of "Oh, girl those pants are a little too tight... but I'm lovin' it!"

/rant.

― The Second Drummer Drowned (Atila the Honeybun), Thursday, 26 February 2004 05:32 (twenty-two years ago)

i'm losing it

― s1ocki (slutsky), Thursday, 26 February 2004 05:32 (twenty-two years ago)

i'm losing it

ba-da-ba-da-baaaaaa....

― Many Coloured Halo (Dee the Lurker), Thursday, 26 February 2004 05:53 (twenty-two years ago)

What the McHappyMeal fuck....

― Trayce (trayce), Thursday, 26 February 2004 05:53 (twenty-two years ago)

McDonald's = crap food. So it goes without saying that McDonald's ad campaigns = crap ad campaigns. To look for any semblance of quality when it comes to anything connected with that company would be an act of futility.

― Many Coloured Halo (Dee the Lurker), Thursday, 26 February 2004 05:57 (twenty-two years ago)

their fries are all reputation these days. the quality is just not there anymore.

― fortunate hazel (f. hazel), Thursday, 26 February 2004 06:35 (twenty-two years ago)

I never got to try that Indian burger goddamnit

― Silly Sailor (Andrew Thames), Thursday, 26 February 2004 06:43 (twenty-two years ago)

boyfriend and napkin=white girl rapping poorly...I don't see this one anymore, I think they pulled it because celebrating your hip blackness in an unblack way for comedic self-depraciating purposes was possibly construed as triple reverse racism, or the above idea is hopefully becoming passe?

I think the reason why they consider this ad campaign so successful is because the jingle is so damned annoying (perhaps a sing of the most successful spots). AAAAAH!!--lodged in my brain and I curse the earth and the people who created/co-opted the jingle and dispersed it because for no better and worse I am taking it to my grave and no amount of Pure Moods listening sessions can wash it out.

― MyklR (MyklR), Thursday, 26 February 2004 10:29 (twenty-two years ago)

We in the UK are busy flying the McDonald's PoundSaver Menu - mmm mcchicken sandwich = giant mcnugget in a bap = mmmmmmmmmmmmmmmmmmmmmm. Good GOD it's grate. Flying the poundsaver menu is such a ludicrous idea that quite frankly, I am loving it.

I actually don't get where the post is getting at - you are saying that ethnic McFusion is a bad thing?! McAloo Tikka?? Gizzit!!

― Sarah (starry), Thursday, 26 February 2004 10:39 (twenty-two years ago)

Man I want a curry for lunch now.

― Sarah (starry), Thursday, 26 February 2004 10:41 (twenty-two years ago)

A McCurry, I mean.

― Sarah (starry), Thursday, 26 February 2004 10:41 (twenty-two years ago)

In Hungary, a cheeseburger is a 'sajtburger' i.e. pronounced "shiteburger'

Arf.

― mark grout (mark grout), Thursday, 26 February 2004 10:46 (twenty-two years ago)

one year passes...

mc donalds is the best man!!!!!! stop dissin it ronald mc donald is wicked!1!!!1

― john fuckton, Tuesday, 30 August 2005 09:52 (twenty years ago)

stop dissin it

ba-da-ba-da-baaaaaa....

― Vinnie (vprabhu), Tuesday, 30 August 2005 17:59 (twenty years ago)

THERE'S A STARBUCK NEXT TO MCDONALDS NOW: OH FUCK, WHAT CAN A HUPPIE DOO???

― Old School (sexyDancer), Tuesday, 30 August 2005 18:01 (twenty years ago)

How are the new chicken sandwiches?

― Spencer Chow (spencermfi), Tuesday, 30 August 2005 18:55 (twenty years ago)

«ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì «ÒÁÙäÃàºÍÃìà¡ÍÃì

ihttp://news.3yen.com/wp-content/images/Im_lovin_it.jpg!

― «ÒÁÙäÃàºÍÃìà¡ÍÃì, Tuesday, 30 August 2005 19:04 (twenty years ago)

is ronnie still hittin' it?

― donut gon' nut (donut), Tuesday, 30 August 2005 19:23 (twenty years ago)

How are the new chicken sandwiches?

Had one just today as a matter of fact! Terrible!

(though I think it's because I got it grilled and so the chicken was really slimy)

― Vinnie (vprabhu), Tuesday, 30 August 2005 19:32 (twenty years ago)

This slogan was the bane of my existence when I was teaching EFL in Japan. Whenever I explained that we don't use stative verbs in the present progressive tense (e.g. "I know you" not "I am knowing you") the constant rebuttal was, "I'm lovin' it!"

I did not love it.

― Laura H. (laurah), Tuesday, 30 August 2005 20:08 (twenty years ago)

ha ha

― Old School (sexyDancer), Tuesday, 30 August 2005 20:11 (twenty years ago)

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