Like punk never broke

Message Bookmarked
Bookmark Removed
Nevermind hitting big - long-term good thing or long-term disaster? I mean, count the cost: the template for commercial rock music seems to have been permanently tilted towards the 'angsty'; a generation of rock critics, led by G.Arnold and J.DeRogatis, has been lost to embittered nostalgia; and the poor fucker who wrote the songs ended up dead! And the long-term good? It's not as if indie labels or bands are getting any better deal post-Kurt.

What would have happened differently if 'grunge' hadn't happened, do you think? Have there been any lasting positive consequences?

Tom (Groke), Thursday, 21 November 2002 15:35 (twenty-three years ago)

Perhaps this might be a possible answer to said inquiry? Or portions therein? Forsooth?

David R. (popshots75`), Thursday, 21 November 2002 15:39 (twenty-three years ago)

Have there been any lasting positive consequences?

NO.

(speaking of slagging off gina arnold, tom, where is my review of the azzzzzerad book?)

jess (dubplatestyle), Thursday, 21 November 2002 15:51 (twenty-three years ago)

It's at the 'editing stage' Jess! I want to do an update tomorrow so quite possibly then but I might need to chat about it.

Tom (Groke), Thursday, 21 November 2002 15:55 (twenty-three years ago)

that era would've been much less fun without it

it didn't seem all that angsty to me at the time, i always thought that "hate myself & wanna die" bit was just schtick, just "teenage lament 74" writ large and in crayon up until kurt killed himself. when he died it was like "dude, you were serious? you dumb fuck". the thing people forget abut grunge was that - during it's actual heyday -the good stuff like nirvana, mudhoney, sonic youth etc. all seemed very silly & goofy. the stripes n strokes seem to take themselves much more seriously than the grunge bands ever did.

Fritz Wollner (Fritz), Thursday, 21 November 2002 15:58 (twenty-three years ago)

Yeah Fritz I think in the short-term it shook up pop and was a good thing and I could see all the slacker goofiness and like that, even though I didn't like the music. But in the medium-long term...?

Tom (Groke), Thursday, 21 November 2002 16:00 (twenty-three years ago)

frtiz has a point, i think, although it's hard for me to think clearly about it all becuz a. i was 13 when nirvana "broke" (which means my memories of nirvana and the era are inexorably tied with hormonal changes, teenage rebellion fantasies, looking for a riot of my own, and general hatred for "mass" culture [thankfully this was only a two or three year phase]) and b. i assume fritz was older at the time. i remember the part in accidental evolution where new ilm post c eddy talks about "smells like teen spirit" as being yet another cool crossover semi-novelty hit ala "my sharona" or the macarena or whatever.

jess (dubplatestyle), Thursday, 21 November 2002 16:03 (twenty-three years ago)

I don't think angsty lyrics would have disappeared, put it that way - without Nirvana there would have been no Britpop in the form we know it now, and probably more bands going for the Smiths/Joy Division miserablist approach in the mid-90s...

Matt DC (Matt DC), Thursday, 21 November 2002 16:08 (twenty-three years ago)

And, quite possibly, with no Britpop, the NME would be dominated by dance acts now.

Matt DC (Matt DC), Thursday, 21 November 2002 16:09 (twenty-three years ago)

And the long-term good? It's not as if indie labels or bands are getting any better deal post-Kurt.

Reductive probably but when those bands got on major labels/radio/mtv/the big mags, people believed it was the start of something good rather than an ending* and it changed the 'indie stakes' a bit -- sort of created a new set of goals and that, at least temporarily, seemed to end or diminsh the effect of local 'scenes.'

* one of the things the p-fork list highlighted to me was that with rare exceptions (talk talk, this heat) what the indie watchdogs cherished was exactly what a group of the same would have pegged as being great in the 80s 10 years ago -- nothing new has happened w/in that world to shine a different light on the past and those same recordings are still the ones being aped today. Those musical roads laid in the 80s + slint/pavement template from a year or so after the end of the decade seem to be the ones that indie is travelling.

scott pl. (scott pl.), Thursday, 21 November 2002 16:10 (twenty-three years ago)

yeah I was 20 i think when nirvana broke so it was all good collegekid fun, not so serious as it would've been had i been 13, I'm sure.

and we bitched and moaned about the masses encroaching on Our Thing at the time, while secretly loving the attention.

As far as lasting impact, I'm not sure. I mean things were pretty much back-to-square-one enough for the strokes/stripes/hives to seem fresh a year ago (which I don't think is necc. a bad thing at all. indie is better at sending in John Brown raiding parties that end up mostly slaughtered than actually fighting Civil Wars)

Fritz Wollner (Fritz), Thursday, 21 November 2002 16:13 (twenty-three years ago)

If grunge hadn't happened the gap between indie and pop would be even wider. Most people in their early 20s got into the 80s hardcore/indie stuff via Nirvana... there was a solid connection between the mainstream and the underground which annoyed the shit out of the 30-something record store clerks, but had a big impact on teens. Now I'm not going to argue that kids getting into indie is a good thing, but I do think that it established a dialogue between the mainstream and underground throughout the '90s that influenced hip-hop and pop as well.

A big negative: The breakthrough of Nirvana on their first single from their first record for Geffen has created unrealistic expectations for major label acts since. While there were certainly problems with the majors in the early 90s (making records was established as a business, not an artform), the astronomical rise of Nirvana made A&R men and CEOs think that it was possible to manufacture a huge, popular, genre-crossing act. And it isn't. The factors in Nirvana's popularity are many, but it made the labels think that they could do what they wanted. Ever since, if you're a band on a major, you get one shot and then you're out. This sucks. It erases a band's confidence... It's not a healthy way to make music.

Yancey (ystrickler), Thursday, 21 November 2002 16:17 (twenty-three years ago)

I mean things were pretty much back-to-square-one enough for the strokes/stripes/hives to seem fresh a year ago

But it seemed fresh cuz the rest of mainstream rock was still angst-filled/post-grunge + I think that had as much or more to do w/hip-hop than rock.

scott pl. (scott pl.), Thursday, 21 November 2002 16:17 (twenty-three years ago)

(re: hip-hop, I mean critics not listeners -- Arnold/DeRo/etc.)

scott pl. (scott pl.), Thursday, 21 November 2002 16:20 (twenty-three years ago)

scott is right about the "feeling in the air" too; i remember thinking it was really "exciting" when bands like pavement or superchunk would get written about in spin or (esp) rolling stone, when of course it wasn't anything other than a cop to a semi-popular sound they could sell to their audience, just like today! (i'm sure there are a whole new generation of kids who are creaming their pants when, say, bright eyes [or el-p!] gets into the slicks, and it means just as little.) but at the time it really did seem like there was some massive shift of values on the horizon, that it was "our time", etc etc. and it did make careerists out of a lot of bands who - even three or four years earlier - would have never been able to even consider such, thereby stripping indie of one of its really good attributes (at least theoretically!): a sense of community, place, and "resistance". and of course, every time i think this might have righted itself, the magazines do yet another feature on how "rock is back". sigh...

jess (dubplatestyle), Thursday, 21 November 2002 16:23 (twenty-three years ago)

Most people in their early 20s got into the 80s hardcore/indie stuff via Nirvana

I agree, but more people who got into Nirvana in their early 20s followed the 'alternative' rock path than went back to the roots.

re: business -- it also probably fostered indie PR.

scott pl. (scott pl.), Thursday, 21 November 2002 16:23 (twenty-three years ago)

(and i think the "dialogue" it launched, as yancey suggets, is one of its most deadening, dangerous legacies.)

jess (dubplatestyle), Thursday, 21 November 2002 16:24 (twenty-three years ago)

What do you mean, Jess? The co-opting of indie ideas by the mainstream? This is a good thing!

Yancey (ystrickler), Thursday, 21 November 2002 16:26 (twenty-three years ago)

If you think it's such a good thing why don't you like Nickelback and Linkin Park? ;)

(I want to know what Jess means too actually - I might well agree with him though)

Tom (Groke), Thursday, 21 November 2002 16:29 (twenty-three years ago)

(and i think the "dialogue" it launched, as yancey suggets, is one of its most deadening, dangerous legacies.)

right, indie still could identified itself in part as what it is not -- and maybe fueled more by 'underdog spirit' than delusions of grandeur, which in turn could make people focus on music not ethos. The Nirvana exceptionalism feeds that "if only the big corporations would let the masses enjoy the goodness of trail of dead or blackalicious we'd be from top 40 evil" attitude that makes me crumble up my face and clench my fists.

scott pl. (scott pl.), Thursday, 21 November 2002 16:32 (twenty-three years ago)

should say "but maybe fueled"

scott pl. (scott pl.), Thursday, 21 November 2002 16:33 (twenty-three years ago)

I like Linkin Park! What made you think that I didn't?

The problem with Nickelback, as has been mentioned many times in this thread, is that grunge's huge impact has convinced current bands and labels that it's a good idea to dip back into that sound again and again... I mean, we're past the bottom of the barrel by now!

Yancey (ystrickler), Thursday, 21 November 2002 16:33 (twenty-three years ago)

grr: and "free from top 40 evil"

scott pl. (scott pl.), Thursday, 21 November 2002 16:33 (twenty-three years ago)

i think in the long term, it has to be positive, because it got so many people just interested in music in general...how many of us probably wouldn't be on this board right now talking about all sorts of music if not for a something in the alt.rock era grabbing our attention, be it Nirvana or someone else...i know for me it's a pretty straight line neading from them to Sonic Youth and then to realizing all the possibilities...so yeah, a lot of the bullshit surrounding it is a shame, but think about all the bands, good and bad, that wouldn't exist now or in the future because of it. and yes, i'll take the good with the bad, when the option is that or nothing.

Al (sitcom), Thursday, 21 November 2002 16:37 (twenty-three years ago)

tom said somewhere, some time (paraphrasing now): "alternative rock is what happened when we started hating our peers more than our parents." nirvana (and post-nirvana) brought the term "sell-out" into the vocabularies of most suburban white kids long before hiphop (wherein selling out more often means not going the widest possible audience. unless you're el-p that is.) i was talking about this with tom a year or so ago now, and we were trying to think if there was a "british nirvana" in the sense that it was percieved that their crossover success was a "failure", since so much of the british pop-indie crossover seems predicated on entryism. alternative/indie just seemed to throw an even wider wedge between peer groups, at least in my high school, yet another stick to reinforce your "otherness" and beat into the "boringness/close-mindedness (ha)/delete add as necessary" of your peers.

one thing i would like to see return from the po'faced days of alt-rock: an (often implied) sentiment of anti-racism/anti-homophobia/anti-sexism. it may have been as overwrought as spring break cancun (boing), but kurts poo-pooing on such things in very public venues had a very strong impact on me as a wee one.

jess (dubplatestyle), Thursday, 21 November 2002 16:37 (twenty-three years ago)

(this is of course INDIE GUILT for owning/enjoying too many ca$h money records.)

jess (dubplatestyle), Thursday, 21 November 2002 16:39 (twenty-three years ago)

and yes, yancey is right, on a very surface level grunge launched the worst AESTHETIC cycle in the history of american rock.

jess (dubplatestyle), Thursday, 21 November 2002 16:40 (twenty-three years ago)

Yancey I had no idea what you liked which is why I put an emoticon after! Sorry!!

I think Linkin Park are fine too.

Tom (Groke), Thursday, 21 November 2002 16:41 (twenty-three years ago)

I gotcha. I agree with that... My "dialogue" was meant in a musical sense, not a social one. As far as social issues are concerned, I agree. Otherness became a commodity. I remember this perfectly: I was hanging out with some kids from a different high school one day, and we were talking about our days. I mentioned that I had gotten decked by some football player, who called me a faggot because I had long hair. Immediately several of these kids (who didn't go to a backwoods high school like mine) said they were jealous of me. "I wish I could be a loner like that," this one girl said. Really fucking pissed me off. I mean, this wasn't cool! I got the shit kicked out of me!

And the anti-racism thing... Agreed. But now we have Moby!!!

Yancey (ystrickler), Thursday, 21 November 2002 16:42 (twenty-three years ago)

another damaging aspect of nirvana is that it pretty well did kill entryism as an idea in the american underground, except in that sense that scott mentions above ("oh, if only clear channel would allow us to listen to blackalicious/trail of dead/wilco/etc"), which is doubly troubling since a. all those bands are on major labels and b. could probably "break it" with the right marketing (some of them are even pretty good sometimes...okay, just blackalicious), but are c. still lodged into that indie anti-sell out mindset which keeps them (whether they know it or not) at this weird middle ground on the water line between obscurity and wider public consciousness.

jess (dubplatestyle), Thursday, 21 November 2002 16:47 (twenty-three years ago)

also, why do so many indie bands take the "nirvana story" as a cautionary tale when entering into business with a major rather than the "sonic youth story" as the o henry of alt-rock?

jess (dubplatestyle), Thursday, 21 November 2002 16:48 (twenty-three years ago)

Well, Sonic Youth's credibility was well established by the time they signed with Geffen. It wasn't _that big_ of a risk. How many indie bands today could do the same? Not many. For most, it is more like Nirvana -- a small fanbase who might turn on you at any moment. I blame indie kids, more than anything.

Yancey (ystrickler), Thursday, 21 November 2002 16:53 (twenty-three years ago)

heh, yes, but the bands helped to create and foster these conditions! they have no one to blame but themselves when their creations turn on them!

jess (dubplatestyle), Thursday, 21 November 2002 17:01 (twenty-three years ago)

Is it always the 'indie anti-sellout' mindset that keeps bands from major labels, though? Big business has hardly proved itself the most responsible steward of the public interest in the 20th century, much less the music industry. I would hope for some it's not a reactionary, negative motivation, but rather a positive eagerness to work with smaller, independent entities.

Dare, Thursday, 21 November 2002 17:57 (twenty-three years ago)

heh, yes, but the bands helped to create and foster these conditions! they have no one to blame but themselves when their creations turn on them!

Dude, didn't you know that David Geffen held a gun to Kurdt's head to get him to sign?

And shit, like Epic held Eddie Vedder's family hostage for a week?

hstencil, Thursday, 21 November 2002 18:03 (twenty-three years ago)

yeah I was 20 i think when nirvana broke so it was all good collegekid fun

Ah-yup. Didn't realize what the fuss was about initially, I liked "Sliver" more because it was fun and sad.

I would hope for some it's not a reactionary, negative motivation, but rather a positive eagerness to work with smaller, independent entities.

Except a fair amount of them suck as well as 'stewards of the public interest,' on any level.

Ned Raggett (Ned), Thursday, 21 November 2002 18:06 (twenty-three years ago)

I would hope for some it's not a reactionary, negative motivation, but rather a positive eagerness to work with smaller, independent entities.

but with indie pr, those smaller entities are still strangling access and asking the same favors on behalf of their clents just on a small scale. It's still back-scratching and the same motivations are there, only instead of saturating mtv they're trying to saturate magnet and 'zines and web sites. Sadly, some of the "positive eagerness" is being ruined by the conduits and middle-men.

scott pl. (scott pl.), Thursday, 21 November 2002 18:30 (twenty-three years ago)

[that said, who can blame them unless a band likes its day job -- the u.s. is obv. a very big country -- prolly with far too many indie labels and releases -- and wide distribution and notice takes this sort of pr effort. esp. b/cuz few indie bands are selling records in any sizeable quantity, but that's part to do w/a lot things (including the quality of the music and depth of ideas, imho.) NYT Mag to apples in stereo: why did you sell your song to jc penney? AiS: we needed the money! We wanted to quit our day jobs!]

scott pl. (scott pl.), Thursday, 21 November 2002 18:35 (twenty-three years ago)

hstencil by "creations" i meant their fans, but i couldn't tell if you got that or not (since i didn't really understand yr point.)

jess (dubplatestyle), Thursday, 21 November 2002 20:18 (twenty-three years ago)

jess, I got that, but also my thing was a bit more general. Basically, Kurdt (and eventually the whole alterna-music universe, which in turn influenced "normal" popular culture where now you can read any interview with moviestars complaining about fame) acted like their sudden success wasn't a by-product of signing a major-label contract. It irritated the hell out of me at the time, as it does now: if you don't want to be famous, then don't do something that generally increases (but obv. doesn't guarantee) fame.

And I also hate hearing the myths that "Kurdt didn't want to be famous" or "Nirvana came out of nowhere." Gimme a break, y'all. For those of us who were pretty aware at the time (and granted I was only in high school, but I was as big a music nerd then as I am now, just with decidedly more narrow tastes [i.e. I liked underground rock and a few of the Seattle bands, esp. Mudhoney]), it was obv. that Geffen hyped Nirvana (as they should have), and this led to their massive sales. At the time, a band that didn't have any prior videos getting the lead slot on "120 Minutes" was a big deal, at least in my teenage world (not to mention all the cultural mentions of Nirvana before the release of Nevermind, from the video to "Dirty Boots" to seeing reviews of shows from the Bleach era, etc.).

hstencil, Thursday, 21 November 2002 20:36 (twenty-three years ago)

Tangent Alert!

Alterna/Grunge as years-too-late marketing scheme: I just saw an internet ad for something called HyattPalooza. Y'know, for those 20-something bidness travelers who like to stay all "grunge" (but with room service!).

hstencil, Thursday, 21 November 2002 20:58 (twenty-three years ago)

You could really make a better argument that we'd be better off without Sonic Youth, Pavement or Pearl Jam.

Anthony Miccio (Anthony Miccio), Friday, 22 November 2002 03:19 (twenty-three years ago)

do you really think a generation of crits wouldn't have been lost to bitter nostalgia (and I realize yr being cheeky, but still) even if Nirvana had sold 250 thou and Kurt had offed himself at 30 instead of 27? I'm absolutely of the opinion that Nirvana getting big was good (not for Kurt necessarily but still): they were a great band, and however futile what a lot of their public gestures--being grandstandingly anti-sexist/homophobic/racist, for instance--may have been in the long run (and may still be, though frankly we're not so far away from that point that a kind of resurgence, even a subterranean one, isn't impossible to imagine) they still threw a very necessary kind of kink in the works.

what gets me about the autobacklash a lot of folks on the board seem to have about them is that it's taken for granted that Nirvana equaled some kind of closing-off point: they signify an attitude of "rock is back, rock is all, rock is the end point, all else is fake" or whatever. and I never felt like that with them; I felt exactly the opposite. to me Nirvana always had an expansiveness that had room in it for everything, musically, culturally, whatever. that's a really rare thing for a band playing such a circumscribed, formalist type of music. and the fact that they became a crutch for rockist crits and a dartboard by indier-than-thou types who'd "heard it already" or popists who can't or won't hear past that interpretation is as big a tragedy as Kurt shooting himself.

M Matos (M Matos), Friday, 22 November 2002 03:46 (twenty-three years ago)

Matos is cute when he's angry! Damn!

But seriously, I think yer dead on to a point. I do think it would have been nice is Cobain hadn't furthered the lie that indechiperable and/or nonsensical vocals change the world as much as coherency does. Same goes for Stipe and Malkmus.

Anthony Miccio (Anthony Miccio), Friday, 22 November 2002 03:50 (twenty-three years ago)

Leave Malkmus alone, what did he ever do to anyone?

Julien Sandiford (Julien Sandiford), Friday, 22 November 2002 04:00 (twenty-three years ago)

stood in front of us for a decade and went blah blah blah as his backing music went from classic to tiresomely jammy.

Anthony Miccio (Anthony Miccio), Friday, 22 November 2002 04:02 (twenty-three years ago)

took him a decade to tell us something straight out. Which was that he was a pirate. I think he was lying.

(look, I love the first three Pavement albums and stray songs off later works, but the Best Band Of The '90s crap is disgusting. In high school, I figured he was wanna-be with great potential. Now I realize he's a coulda-been who didn't try).

Anthony Miccio (Anthony Miccio), Friday, 22 November 2002 04:07 (twenty-three years ago)

It was less Nirvana than the Temple of the Stone Dog Pilots, in my opinion. Nirvana DID seem very eclectic and left-field to me at the time, compared to the other Seattle acts, which, it cd be argued, took the most conservative aspects of alterna-rock (metal-funk in this case) and condensed and compressed them for presentation as the authentic side of modern rock. Sort of like the Hives.

Tracer Hand (tracerhand), Friday, 22 November 2002 04:24 (twenty-three years ago)

Everyone seems to be assuming that without Nevermind hitting it big, grunge wouldn't have happened. I think most of these bands would have probably made it anyway. I knew Soundgarden before I heard Nirvana and I preferred Badmotorfinger to Nevermind. We probably wouldn't have seen hits by acts like the Lemonheads or Weezer but I think I pretty much thought of those as novelty acts at the time anyway. (Saw Pulp the same way, only lamer.) I don't think most big 90s rock bands owed their sound or success to Nirvana primarily. In terms of influencing the sound of rock radio, Pearl Jam has been more influential. I don't see a major reason to believe they couldn't have been popular without Nirvana coming first. Same with Smashing Pumpkins. (I liked Siamese Dream better too.) We would have probably seen a lot of Jane's Addiction/Faith No More-ish bands and a lot of industrial. There was at the time a certain glamourization of indie that allowed a lot of indie bands to get a video on TV or a magazine spread that probably wouldn't have happened without Nirvana.

NB I like In Utero far more than Badmotorfinger or Siamese Dream.

sundar subramanian (sundar), Friday, 22 November 2002 04:32 (twenty-three years ago)

I think amerindie had limited days in the sun with or without the seattle break. If anything, it speeded along a necessary process, highlighting the silliness of underground posturing which passed with Clinton's election largely anyway. It was a new and different world come '92 and the real problem is that it wasn't one ready for the better elements of amerindie in the first place, by and large.

Sterling Clover (s_clover), Friday, 22 November 2002 04:42 (twenty-three years ago)

We would have possibly seen less of the feminist elements in 90s rock culture.

sundar subramanian (sundar), Friday, 22 November 2002 04:43 (twenty-three years ago)

Anthony,

Pavement were a great rock band. Unlike a lot of fans, I like "Terror Twilight" and I love "Brighten the Corners". Don't you think you're being kinda hard on the boys? (especially Steve) Besides, any band that tries too hard will be incapable of making a record like "Slanted and Enchanted" - that's sorta what makes it cool.
(I think you're right on with the Pirate thing though)

Julien Sandiford (Julien Sandiford), Friday, 22 November 2002 05:08 (twenty-three years ago)

Anthony: I'm not angry at all; I just think that Nirvana and its impact has been misinterpreted on some levels and wanted to try and speak for how I hear those things. I realize you're being facetious about indecipherability, but I do think that one of the reasons Cobain was effective had to do w/his mushmouthedness--again, as you say, up to a point--because it's sort of an open secret: inchoate rage being put on the hit parade the same way that, say, a bottle of Vicks Vapo-Rub was on Top of the Pops (who did that again?), an inside joke writ large and making something good all that much better. Stipe's impact seems to have been to do so on a smaller scale; Malkmus's to do so on a more rarefied scale (not the same thing). Does that make sense to you? (I like all three but I'm not trying to argue for their "importance" per se, just their impact on their fans.)

What tracer said ("It was less Nirvana than the Temple of the Stone Dog Pilots, in my opinion") is what I meant to say and didn't quite, so I thank him as always. (Dude, lately you're functioning as whatever part of my subconscious that works properly--superego, maybe?) And I also agree with the Hives comparison, though I like them more than most of the Seattle sludge. And I'm with Sundar: my guess is that Pearl Jam et al would have gotten about as big as they did only more gradually. The fact that Nevermind was a skyrocket just sped the process up. (See Lollapalooza, which happened in July-August; Nevermind was out September and went number-one over Christmas.)

M Matos (M Matos), Friday, 22 November 2002 06:35 (twenty-three years ago)

Matos: I think it was Orbital who pulled the Vicks Vapo-Rub stunt on "Top of the Pops"

Julien Sandiford (Julien Sandiford), Friday, 22 November 2002 07:04 (twenty-three years ago)

Sundar's right. No Nirvana = No Hole.

Sterling Clover (s_clover), Friday, 22 November 2002 07:35 (twenty-three years ago)

Nirvana were made out to be the poster boys of the phenomenon but alt/indie/underground rock would have gone mainstream eventually. It was a matter of right band at the right time. Any number of bands could have been the one, but it turned out to be them. Having said that, I don't think it's entirely innacurate to state that some bands dig piggyback a little on their success. Every article about Nirvana or "grunge" had a reference to Pearl Jam (the chief beneficiaries), Alice in Chains or some other "underground" act. Soundgarden who were already pretty big by that time, went through the stratosphere. Also, the Smashing Pumpkins had already released some brilliant material pre-Nevermind but they really took off after Nirvana exploded. I don't think a lot of this was intentionally done, more a result of the press but it still happened. I wasn't really a fan at the time 'cause I was a high-school kid with inflexible punk-rock morals but as I've gotten older I've come to realize that Nirvana were a good band, an important band and their impact shouldn't be underestimated in spite of one's personal feelings towards them.

Julien Sandiford (Julien Sandiford), Friday, 22 November 2002 07:38 (twenty-three years ago)

telepathy is the best flattery Matos! i think now maybe i'm wrong about the sound being conservative. it def wasn't in all examples of the grunge bands that went big, but SOMETHING seemed withdrawn, closed up into gray brutal ramparts. i don't have a problem with codifying a style and thoroughly exploring each microscopic nuance, even if it's grim (hell, i like techno), so i'm not sure what it is that gets up my back so much... maybe it was "that" vox-style... in any case with few exceptions they demanded to be taken VERY seriously, big keening stuff (over heavy funk-metal!), which i don't nec have a problem w/, but there's nobody we want to see brought low like people who not only always think they're right but want you to appreciate it as sombrely as possible.

Tracer Hand (tracerhand), Friday, 22 November 2002 08:39 (twenty-three years ago)

Yeah these are the kind of answers I was after - I'm interested in whether amerindie was on a mainstream-wards trajectory or not before Nirvana came along. I don't think Nirvana were responsible for the worst consequences of alt-rock's success, though I still suspect they kickstarted the success of the bands who were responsible. The "lost to embittered nostalgia" thing I think is a consequence of the underground having a spell in the overground sun though Nirvana's story gives it a particularly tragic/anti-heroic/tempting shape.

Tom (Groke), Friday, 22 November 2002 10:05 (twenty-three years ago)

Nirvana's impact on indie labels was astounding, and while the ramifications have diminshed a decade later, the effect is still measurable. It's been already mentioned, but Nirvana introduced a generation of American kids to the fact that there was rock music outside whatever was on the radio.

As for changing the industry, Nirvana's success got a lot of independent labels distribution deals they never would have picked up had something so big not happened.

The charge that labels now demand winner-takes-all type of sales out of the gate is a stretch because of Nirvana however. Two other key aspects of the record business changed in the 90s: the implementation of Soundscan and the enormous influence of shareholder pressure on the major record labels to increase value. Nevermind or no Nevermind, the industry was headed in the direction it's in today, and to a great extent it was already operating under that premise prior to the release of Nevermind.

Also, it's easily arguable that the grunge thing was building up prior to Nevermind. I am like others on this board who was listening to Soundgarden/Screaming Trees/Mudhoney circa 1989 and the impact of REM (and others) had already solidified a nationwide indie touring circuit developed by post punk in the early to mid 80s. The gears were primed, and Nirvana wasn't even entirely unknown around the nation when Nevermind blew up. That's why Geffen anticipated that Nevermind would sell 200K copies--a huge number for a band like that, even back then. It's the fact that NO ONE saw the hugeness of Neverminds's sales coming that is a testament to its cultural relevance today. There hasn't been an album with that kind of sales shock since.

donny don weiner, Friday, 22 November 2002 13:25 (twenty-three years ago)

Nevermind was out September and went number-one over Christmas.

And going platinum -- and at that time the Chili Peppers, Smashing Pumpkins, and Pearl Jam were touring on the same bill in clubs. I dunno, things may have changed gradually -- yes, they had been doing so, and indie became more nationalized over the previous three years. But because the change was so immediate -- it was triggered by a single song! -- it forced the labels and even radio formatters to scramble so quickly that instead of just being something that gradually happened that maybe the people here or those who had invested in indie rock prior to that noticed, it was something that could be painted as a "rock revolution" complete with Seattle as its "center" and media focus and, hell, my mother and every kid in my college knew that Nirvana was supposed to be leading us to this brave new world.

Also, because it happened so quickly and bands that pre-dated Nirvana such as Sonic Youth and the Meat Puppets and so forth were caught up in it and selling records and getting on the radio, there was an air of legitimacy to the whole thing for indie kids that may not have been there if radio format changed a few years later and a band that wasn't respected, such as Pearl Jam, faciliated that change, or if vets such as the Meat Puppets weren't around to reap the benefits.

(Also, it seems strange, in a way, that "i heard of (x) before Nirvana" is proof that (x) would have made it big without "smells like teen spirit" making it fashionable. Soundgarden had two major-label records before Nevermind; Alice in Chains had one, so did Temple of the Dog. Ten came out before Nevermind, and so did Gish. And nationally none of them did shit prior to "SLTS.")

scott pl. (scott pl.), Friday, 22 November 2002 15:28 (twenty-three years ago)

hey scott, the point is that a scene was already known and was rising prior to Nevermind. That's exactly why Geffen thought Nevermind would move 200,000 copies. Although there were some of us who knew of some of the bands that would later play a role in the grunge scene, that's always going to be the case with anyone who was still clinging to SST and all those bands from that era. Grunge was a logical move into the mainstream, and I guess it's apparent that even the major labels saw at least some potential. And it's always going to be fashionable to say that you were aware of certain bands before suburbia catches on. So what? That's what fashion is all about.

don weiner, Friday, 22 November 2002 17:38 (twenty-three years ago)

Scott: Maybe I should give some context. I was 12 yrs old, in the suburbs, listening to rock radio, reading guitar mags, not a particularly sophisticated or eclectic listener. "Outshined" was charting on the local hard rock station (in Ottawa, Canada BTW) and it felt like something good was starting to happen in contemporary rock music again. I'm not saying that this by itself is proof that they would have been huge without Nirvana. But just that I don't think I was an isolated case. I think there was a large market of classic rock listeners who felt a little alienated by the dance and hip-hop of the time as well as the increasingly poppy hair metal bands and were looking for a new 'real' guitar band. Most of the 90s guitar bands would have been quite compatible with existing rock radio formats and could have probably filled this niche anyway. I do agree that Nirvana sped up the process and also allowed a legitimization of indie as well as the entry of feminist elements into rock culture, which would have been way more macho if it was dominated by Soundgarden and the Chilli Peppers or whoever without a counterbalance.

(Ultimately this is a "What if you could go back in time and assassinate Hitler?"-type question and is therefore fundamentally silly.)

sundar subramanian (sundar), Friday, 22 November 2002 17:58 (twenty-three years ago)

Sundar, I was one of those kids, too, just much older – I knew I shouldn’t have added that last bit. I wasn't saying I was there then -- I wasn't! But none of the others who were bought in numbers to faciliate this shiftt to the mainstream. And I did say that some of these bands would have entered the mainstream eventually, but my point was the speed at which that happened. Geffen thought Nevermind would reach 200,000 people, fine. The ones who were aware with the indie world or consciously hoping for something more could have been reached and bought the album at those numbers, but because the change was so immediate, literally millions of people bought Nevermind that (likely) didn’t know they weren’t happy with the status quo, and radio and MTV changed that status quo in a matter of months, and all of those other bands immediately benefitted from being under the umbrella of "alternative rock." Were it more gradual, it still would have been marginalized and even more of an example of "otherness" as Jess says above. And you’re right about Nirvana feminizing the shift: Chris Cornell wasn’t wearing evening gowns to Headbanger’s Ball!

Bah, essentially I agree w/all of Sundar’s post above –esp. the Hitler bit -- and am just being a little defensive because my point, that the immediacy of the change forced everyone to notice, was eclipsed by these guessing games.

scott pl. (scott pl.), Friday, 22 November 2002 18:19 (twenty-three years ago)

i kind of wish tom had waited to post this until my review of the azerrad book went up on freaky trigger; this is sort of making an article respone thread redundant

jess (dubplatestyle), Friday, 22 November 2002 18:25 (twenty-three years ago)

Quick note -- the Vapor Rub TOTP thing was done by Altern8. Back to your thread...

Ned Raggett (Ned), Friday, 22 November 2002 18:46 (twenty-three years ago)


You must be logged in to post. Please either login here, or if you are not registered, you may register here.