How did the NME and Melody Maker end up being 'indie'

Message Bookmarked
Bookmark Removed
How, historically, did the British weeklies end up being known for covering indie music, rather than pop and rock music more generally? I mean I know the NME especially has gone through various pro-pop phases over the last couple of decades, and they've both always given a nod to other genres, but I think you know what I mean. I ask this partly because I think it might shed more light on issues you may remember from such threads as Is indie a genre?, Apologetic about liking Indie music...?, Indie rock haters' definition of "indie rock"?, Why claim indie as the centerpiece?, and What is indie rock again?. Ex-journalists for said journals are, erm.. particularly welcome to reply.

Nick, Monday, 9 July 2001 00:00 (twenty-three years ago) link

NME basically a pop paper in the 60s - at time of great chasm between "pop" (which sold on singles) and "rock" (which sold on albums) it converted itself into a student-orientated paper circa 1971, having almost gone under in 1970 through its slowness to change, leaving chartpop to the teen mags and concentrating on Led Zeppelin, Deep Purple, Pink Floyd etc. Dissatisfaction with the big bands of the era was growing at NME around mid-70s hence its championing of punk which, I suppose, led to its following mainly indie music in 80s and 90s. So it's either 1970/71 or 1976/77, depending on how you look at it - the former date is when it largely abandoned chartpop and the latter is when it started its drive towards what would evolve into indie rock.

I'm not sure about Melody Maker, but I'd imagine it left the singles chart behind and concentrated on "album" rock around the same time. It had strong jazz coverage well into the 70s, though, and had a brief chartpop phase (Eurythmics album of the year!) around 1983 when the NME was in political mode.

Think Big, Monday, 9 July 2001 00:00 (twenty-three years ago) link

Pop paper in the 60s, yes: but not like SMASH HITS or anything like that. It was more a POP TRADE PAPER, if you've ever seen it. Cross between Billboard and Trade and Mart: ineffably boring. Andy Gray brought in 1971 (?) to upgrade it: as editor he had to FIGHT FIGHT FIGHT to bring in the likes of Nick Kent, Charles Shaar Murray from the Underground Papes (Oz, IT, Ink, Frendz, etc). I didn;t start reading talmudically till 1976, but there was NOT at that time (much) discush of the process, and indies in the modern sense were anyway tiny, specialist re-issue oldie labels, primarily. Exception: Virgin, which had an alterna-catalogue (Henry Cow, Gong), and a (somewhat specious) aura of counter-culture practice for a while.

The big shift is — sorry, it's true — post- Pistols. Pistols and Clash set up (v.effectively) an argt abt CONTROL; Pistols esp. threw lurid light on the PROCESS, the inner chambers of corporate decision (they were full, it proved, not of sinister masterminds in top hats, but plump fifth- rate idiots in a a constant panic). This gibed (somewhat) with the Underground's unfocussed yippie hostility to the Man (an ideology at first made coherent (if at all) via Murray's fandom of i.Zappa, ii.the New Wave in Science Fiction). Arrival on paper of actual punx0r: JulieB/TonyP, by virtue of their anti-nazism quicly recurited by the (then) IS = forerunner (give or take hairsplitting) of SWP = arrival of a "socialist critique" (ten times less coherent than Murray's), in which ALL BUSINESSMEN WERE DEMONS and ALL TRUE PUNKS WERE PROLETARIAN BOLSHEVIKS. Arrival on paper of more punXor (who cared abt music more than i. Revolution,ii. Selves and Careers): Paul Morley/Adrian Thrills = is essence small-businessmen (they had both been fanzine editors) and militant small-is- beautiful regionalists (Morley from Manchester; Thrills from London-as-Local- Place-for-Local-People). Second wave of punk had created space for new notion of control and decision (to Clash question abt Control, Buzzcocks response AUTONOMY). R.Boon's NEW HORMONES label is first (and arguably GREATEST) of Indies-in-Modern- Sense: coherent sleeve design, attitude, approach, all treat consumer as intelligent hungry explorer... In 1978 (I think in response to Rough Trade turning from an import shop to a label) Thrills and Morley cowrite a very very very influential piece in NME about the uge rise in INDEPENDENT ALBELS, highlighting some of the front- runners (my 1980 copy of the Zigzag Independent Labels guide surfaced briefly in my ocean of tat a week ago: it has submerged again — guesswork says that it features c.250 tiny UK labels which had set up SINCE 1978). NME briefly throws doors open to the future — has a column reviewing home-made CASSETTE TAPES (ie indie labels which are the size of someone's bedroom): this arts-and-crafts utopia very soon collapses (a. umanageably many tapes flood in, b. they are nearly all total imitative rubbish). BUT ITS ECHO REMAINS AS A POTENT DREAM CHARGING THE ROOM THROUGHOUT THE 80s: eg The Smiths — the godhead round which mid-80s indiedom orbits — have direct lineage to New Hormones (via Morrissey's close friendship with Linder, buddy of Boon and co-creator of the NH label-look).

The real 80s dialectic is thus between SMALL LABEL (absorbed into the machine but not yet co-opted?) and BEDROOM-SIZED LABEL (not absorbed: and in c.1988 bursting forth with renewed vigor, as digital technology allows quality-control to STEP AHEAD of Official Studio Practice).

This sounds like A GOLDEN AGE type history. No: NME 77-80 contained more worse stupid writing diluting the good and confusing the issue then prob. even now (where everything has clustered round the merely average). But back then, people were making up the rules as they went along — from NME editor level (Nick Logan) down to bedroom cassette-tape practice. The problem today is these rules (or quasi-opposed selective elements thereof) are still taken as INVIOLABLE BLUEPRINTS for ACCEPTABLE PRACTICE.

(I have omitted much and I wuz — yes — a militant NME-hed in these times...)

mark s, Tuesday, 10 July 2001 00:00 (twenty-three years ago) link

Fascinating stuff Mark, but by the time I started to read the NME regularly (early '80s) Morley was already banging the 'pure pop' drum (Dollar, ABC, etc.) - a reaction against the limited horizons/ambitions of the indie mindset? At that time, the paper was also something of a 'soul boy' stronghold - Anita Baker and Bobby Womack getting just as much attention as the Rough Trade roster, not to mention extensive (compared to the last ten years anyway) coverage of 'world music' (Fela Kuti etc.) and reggae. So I presume when sales began to slip - and The Smiths promised a way out of the 'disco' wilderness - decision was taken to narrow the focus much more. Can also remember that there was a great deal of hostility toward Morley and Penman's appropriation of French theory - the readership's perceived antipathy toward 'pretension' and musical diversity countered by appointment of Byrds-lovin', football supporting 'geezer' Danny Kelly? Slack taken up to some extent by Melody Maker with Reynolds, Stubbs etc. daring to be 'intellectual'? And presumably Q created as rest home for older audience alienated by NME's contempt for the 'great' dinosaur bands?

Andrew L, Tuesday, 10 July 2001 00:00 (twenty-three years ago) link

Well, obviously, Sinker was the man there, but as I remember it mid-'80s NME covered the waterfront: reviews of Ornette Coleman, free EPs that had Robert Cray (!) songs on them, plus all the world music thing. The staff appeared to the readers to be engaged in what someone referred to as the hip-hop wars: indie heads like Neil Taylor vs black music evangalists like Paolo Hewitt, and it all came to head over the C86 thing. (Mat Snow told me that the arguments weren't just in writing - that there was real tension in the office too) Danny Kelly, according to Cav's book on Creation, liked black music more but was OK with the indie and strategically placed himself in the schindie camp. Ideologically, the honours went to hip hop/go-go/soul bunch, but they ran foul of the supposedly eternal truth that if you put a black face on the cover of the mag, it won't sell copies. Meanwhile, the arrival of Q meant that the NME was told to concentrate on late teen market and forget about grown-ups. Anyhow, by '88 House Of Love were on the cover, Kelly became editor followed by that idiot Steve Sutherland, while writers like William Leith were replaced by populists like Lamacq (lovely bloke, by the way), Andrew Collins and Simon Williams. Any of this true, Mark?

Mark Morris, Tuesday, 10 July 2001 00:00 (twenty-three years ago) link

Mark: re Mat's story... Yes! It was referred to in the office at the time as the HIPHOP WARS, and it was horrible and stupid and endless (part of the anger = unexorcised unarticulated embarrassed disappointment at "failure" of punk , w. rival versions of its value-chain being hurled across the watercooler: tho akcherloi we had no watercooler, unless you went all the way into New Scientist..., so perhaps that was the problem)

Mark and Andrew: well, I didn't want to write a complete off-the-top-of-my-head internal history, when actually I am taking a morning off dayjob to work on MY BOOK (haha). I think you are both correct: but NickD's question was, at what point did the rockpress turn towards indie... And induction of Morley/Thrills = (for me) exactly that point.

mark s, Tuesday, 10 July 2001 00:00 (twenty-three years ago) link

Constant office-refrain during hiphop wars: argts about HOW THE INDIE CHARTS WERE COMPILED AND WAS IT INTRINSICALLY RACIST?

Subpoint re eg Ornette and/or world music — both of whom were "my patch", as R.Cook's NME protege — goes to long-awaited haha official mark s response to my AS IF PUNK NEVER HAPPENED thread: to me at time, this domain was useful as it needed not allegiance to either faction (trans. I was used by both factions, at least after M.Snow left); but it too contained sedimented traces of undeclared rock/anti-rock punk/pop art/ pol autonomy/collusion argts which I must gather and deliver, one of these days and NOT TOO LONG sigh.

mark s, Tuesday, 10 July 2001 00:00 (twenty-three years ago) link

'Trade papers' = NOT BORING. Exposing the true workings of the dream- creation industry free of romantic fallacies, regional agendas etc.

tarden, Tuesday, 10 July 2001 00:00 (twenty-three years ago) link

whilst its easy to point at the advent of punk as a turning point, years later the nme was still more likely to feature culture club on the cover than josef k.

throughout the 80s it devoted much column space to chart pop in a way that it ceased to do at the end of the decade, perhaps in the wake of C86, but more likely due to the commercial success of the stone roses and nirvana.

i'm not convinced that the nme fully embraced indie until the concept of indie had moved into the mainstream. even today the nme tends to ignore or sneer at truly independent labels, and prefers to champion those bands that are marketed as "alternative" by major record labels.

has the nme has really shifted its focus that much since the early eighties? in many ways the indie bands of today sound much like the pop bands of twenty years ago.

perhaps its not the nme that has changed, but pop.

kevan cooke, Wednesday, 11 July 2001 00:00 (twenty-three years ago) link

three years pass...
in many ways the indie bands of today sound much like the pop bands of twenty years ago.

Is this true? Was this true?

Alba (Alba), Thursday, 17 March 2005 11:42 (nineteen years ago) link

absolutely fascinating.

czn, Thursday, 17 March 2005 12:59 (nineteen years ago) link

has the nme has really shifted its focus that much since the early eighties? in many ways the indie bands of today sound much like the pop bands of twenty years ago.

This lack of change is itself a huge change. If you're not moving forward you're falling behind. Can we imagine the bands of 1980 sounding exactly like the bands of 1955, and being written about breathlessly by the music press as if they were just as exciting as their inspirations?

Momus (Momus), Thursday, 17 March 2005 14:44 (nineteen years ago) link

I guess I was reading that as "the pop bands of today sound much like the indie bands of twenty years ago". But really, why not just drop the adjectives "pop" and "indie"? They've always been fluid and interchangeable. I remember sitting with Ivo of 4AD in a BMW in Notting Hill in 1982 and telling him I wanted our band to sound like Haircut 100!

Momus (Momus), Thursday, 17 March 2005 14:53 (nineteen years ago) link

Can we imagine the bands of 1980 sounding exactly like the bands of 1955, and being written about breathlessly by the music press as if they were just as exciting as their inspirations?

I can certainly imagine bands of 1980 sounding exactly like the band of 1965 and being written about breahlessly by the music press as if they were just as exciting as their inspirations. The 50s are considered naff today, for a reason. But the 60s are still seen as a golden age.

Geir Hongro (GeirHong), Thursday, 17 March 2005 15:00 (nineteen years ago) link

Plus, Stray Cats did indeed have a rather positive following in the early 80s music press, didn't they?

Geir Hongro (GeirHong), Thursday, 17 March 2005 15:04 (nineteen years ago) link

more on MM and NME (and their indie-rock coverage) in the '80s:

did mick mercer have the best taste of any melody maker critic in 1984?

xhuxk, Thursday, 17 March 2005 15:48 (nineteen years ago) link

I still only read trade papers

dave q (listerine), Thursday, 17 March 2005 16:07 (nineteen years ago) link

eleven months pass...
Is anyone signed up to wikipedia ?

their Melody Maker entry is very brief at the mo:

http://en.wikipedia.org/wiki/Melody_Maker

What key events / issues / themes should be included on Melody Maker wikipedia entry?

particularly 70s, 80s and mid 90s

the NME wikipedia entry has more info than MM entry
http://en.wikipedia.org/wiki/New_Musical_Express

DJ Martian (djmartian), Thursday, 23 February 2006 17:36 (eighteen years ago) link

When did the NME awards begin?

Last Of The Famous International Pfunkboys (Kerr), Thursday, 23 February 2006 22:17 (eighteen years ago) link

nine years pass...

http://i.imgur.com/MPPvC8u.jpg

Eric Burdon & War, On Drugs (Cosmic Slop), Wednesday, 17 June 2015 11:59 (nine years ago) link

Which led to http://i.imgur.com/EoFSeMT.jpg

Eric Burdon & War, On Drugs (Cosmic Slop), Wednesday, 17 June 2015 12:02 (nine years ago) link

does anyone remember who the 32 new stars for 2001 were?

soref, Wednesday, 17 June 2015 12:10 (nine years ago) link

I have that issue in front of me but its not a list of band as such

Eric Burdon & War, On Drugs (Cosmic Slop), Wednesday, 17 June 2015 12:16 (nine years ago) link

the last year of melody maker covers are just tragic, cancelling it was a mercy killing, really

http://thumbs3.ebaystatic.com/d/l225/m/m1n1lYuZIwYO1k3H6Z3oEvA.jpg

soref, Wednesday, 17 June 2015 12:24 (nine years ago) link

some optimistic fellow on ebay is asking £6.50 for that, condition: used

soref, Wednesday, 17 June 2015 12:26 (nine years ago) link

Used for what?

Hey Bob (Scik Mouthy), Wednesday, 17 June 2015 12:27 (nine years ago) link

Looked through it and typed out the bands mentioned-

Starsailor
Disturbed
Papa Roach
Taproot
Allstars
Boom!
Dukes Of Nothing
Brothers
Lady Luck
Zoot Woman
NERD
OPM
DJ ME DJ You
BS 2000
Outkast
Bilial
Crashland
Lowgold
Little Hell
The Avalanches
Ping Pong Bitches
The Strokes
Speedealer
Elbow
Gamers In Exile
The Zephyrs
D-12
Vincent Gallo
Lil'Bow Wow
The Cooper Temple Clause
Futureshock
Wheatus
Shyne
Mum & Dad
Lisa Left Eye Lopes

Eric Burdon & War, On Drugs (Cosmic Slop), Wednesday, 17 June 2015 12:29 (nine years ago) link

kudos to the NME for tipping Outkast as new stars for 2001, ahead of the curve there

soref, Wednesday, 17 June 2015 12:33 (nine years ago) link

I will forgive them everything for including Mum & Dad though, they were great. actually I bought both Mum & Dad's first album and A Chance To Cut Is A Chance To Cure by Matmos after being introduced to both by a feature in the NME called 'this music will make you SICK!!!' or similar where half the page was taken up by a picture of some vomit.

soref, Wednesday, 17 June 2015 12:39 (nine years ago) link

V/Vm was featured in the article as well but I couldn't find any of his records in HMV

soref, Wednesday, 17 June 2015 12:41 (nine years ago) link

amen? FLC? oh.. i guess that's Fun Loving Criminals. jeez..

piscesx, Wednesday, 17 June 2015 13:13 (nine years ago) link

I still have a soft spot for DJ Me DJ You.

https://www.youtube.com/watch?v=hKlhyLf2hN4

Half as cool as Man Sized Action (Dan Peterson), Wednesday, 17 June 2015 14:48 (nine years ago) link

Amen were ok

Eric Burdon & War, On Drugs (Cosmic Slop), Wednesday, 17 June 2015 16:22 (nine years ago) link

No Papa Roach, no AWESOME CD FROM PAPA ROACH thread.

The Manner of Crawly (Tom D.), Wednesday, 17 June 2015 16:26 (nine years ago) link

Starsailor
Disturbed
Papa Roach
Taproot
Allstars
Boom!
Dukes Of Nothing
Brothers
Lady Luck
Zoot Woman
NERD
OPM
DJ ME DJ You
BS 2000
Outkast
Bilial
Crashland
Lowgold
Little Hell
The Avalanches
Ping Pong Bitches
The Strokes
Speedealer
Elbow
Gamers In Exile
The Zephyrs
D-12
Vincent Gallo
Lil'Bow Wow
The Cooper Temple Clause
Futureshock
Wheatus
Shyne
Mum & Dad
Lisa Left Eye Lopes

Jesus fucking christ.

Dukes Of Nothing, eh? It's not just a clever name.

the singers in turbonegro now

Eric Burdon & War, On Drugs (Cosmic Slop), Wednesday, 17 June 2015 16:45 (nine years ago) link

Dukes of Nothing were the best 'rock' band on that list by several light years, which I realise isn't the highest bar ever set

not sure what's supposed to be clever or otherwise about the name especially?

there was a lot of beer and people doing sit ups, (laughs) (DJ Mencap), Wednesday, 17 June 2015 17:04 (nine years ago) link

is the Boom! referred to the same Boom! who did 'Falling'?

https://www.youtube.com/watch?v=8PvRmpdaSfQ

one of them married Lisa Scott-Lee from Steps and another is an aspiring WWE Diva, apparently

soref, Wednesday, 17 June 2015 17:09 (nine years ago) link

OPM!
Wheatus!

This was all the crap that used to be shown on the likes of Kerrang! (the channel) and MTV2 at the time, if I remember. Fucking awful shite.

Ping Pong Bitches were good. they have one one of those kind of poignant wiki entries that talks about how they have 'recently' been in the studio recording an album due for release in early 2007, also that the band is 'Fronted by three rather risque members'

soref, Wednesday, 17 June 2015 17:19 (nine years ago) link

Not a bad list actually. Five or six undeniable legends and quite a few others that were fun for a while.

everything, Wednesday, 17 June 2015 17:34 (nine years ago) link

yes, I imagine that the equivalent lists for the next few years would be quite a lot worse, certainly more dominated by post-Strokes indie (I love the Strokes themselves, though)

soref, Wednesday, 17 June 2015 17:39 (nine years ago) link

"the last year of melody maker covers are just tragic, cancelling it was a mercy killing, really"

^ I'm pretty sure this was deliberate.

djh, Wednesday, 17 June 2015 18:21 (nine years ago) link


You must be logged in to post. Please either login here, or if you are not registered, you may register here.